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Energetic and dynamic business leader with over 20 years of experience in high-growth consumer businesses within the sports and retail industries. Expert in women's sports, and global sports (soccer, basketball, Olympic Sports). Global thinker and strategist with a passion for high-growth, premium brands or events, and for leading high-performing teams. Proud Latina and female leader who is a tireless advocate for representation, diversity, inclusion and people development.3x start-up veteran, experienced in pro sports & events leadership, international business relations, and business development and strategy in omni-channel retail. Positive and collaborative leader skilled rapidly scaling an organization and at identifying and developing talent. Functional strengths: Strategy, Innovation, Brand Development, General Management, Revenue Generation, Leadership, Project Management, Consumer Marketing, Business development, Product Commercialization, Organizational Design, and DEIB.2017 Sports Business Journal 40 Under 40
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Co-Founder And General PartnerPitchwise HoldingsNew York, United States
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AdvisorAlphaplay Ai Apr 2024 - PresentNew York, Ny, Us -
Senior AdvisorMckinsey & Company Jun 2023 - PresentUs -
Board MemberPrinceton Varsity Club Oct 2022 - Present -
Member Board Of DirectorsUsa Lacrosse Aug 2021 - PresentSparks, Maryland, Us -
Member Board Of DirectorsKore Software Jun 2022 - Oct 2024New York, Ny, Us -
Chief Strategy & People OfficerLa28 Sep 2021 - Jun 2022Los Angeles, California, UsJoined as Chief Strategy Officer, expanded role to Chief Strategy & People Officer in Sept of 2021. Led strategic planning (org-wide annual operating plan aligning strategic objectives, staffing and budgeting), strategic business development projects, and all aspects of HR for the largest sporting event in the world. Developed plan for creation of strategic program management office (standing up function in ’22), oversaw development and management of IOC Master Schedule, lead relations and reporting on key milestones with IOC & IPC. -
Chief Strategy OfficerLa28 Mar 2020 - Sep 2021Los Angeles, California, UsJoined full-time as Chief Strategy Officer in March 2020 after consulting to organization for the previous year. Led org-wide strategic planning and strategic business development projects for the largest sporting event in the world. -
PresidentBorinquen Management Llc Jan 2019 - Mar 2020Owner of a boutique management consultancy focused on business strategy and organizational development for leading global sports & entertainment properties. Clients included:• Tepper Sports & Entertainment (Carolina Panthers and Charlotte MLS Expansion Bid). Served as strategic advisor to ownership and executive team on Charlotte’s MLS Expansion Bid. Project work focused on organizational design and development, Revenue and business development, strategic go-to-market planning and brand development• US Olympic & Paralympic Properties and LA28. Served as strategic advisor to CEO and management team and worked on projects inclusive of: strategic analysis of Olympic hospitality opportunities, brand org development and planning, and org-wide annual operating planning.
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Senior Vice President And Wnba Chief Operating OfficerNational Basketball Association (Nba) Apr 2018 - Oct 2018New York, Ny, UsPromoted to Chief Operating Officer of the WNBA in April of 2018. Responsibilities included leading WNBA league operations and business operations teams, collaborating with NBA Global Partnerships and licensing teams on new revenue opportunities for the WNBA, participating in and co-led meetings and calls with Board of Governors, and managing key external relationships (i.e. WNBA Players Association). Delivered a new, long-term strategic growth plan for the WNBA (done in partnership with Sylvain Labs and a cross-functional business teams within the NBA) Contributed across the NBA to diversity, inclusion and innovation:- Executive co-chair, Conexion Enbea (Latino / Hispanic employee resource group)- Member, NBA Global Inclusion Council- Member, NBA Innovation Council -
Senior Vice President, Wnba League OperationsNational Basketball Association (Nba) Aug 2017 - Mar 2018New York, Ny, UsJoined the NBA as SVP of League Operations for the WNBA in August of 2017 and was promoted to Chief Operating Officer of the WNBA in April of 2018. As SVP of League Operations, led all operational aspects of competition for the WNBA, including leading league competition committee meetings, scheduling, and rules, discipline and officiating (in concert with NBA Officiating department). Collaborated with team owners on relocation of teams to new markets and venues (i.e. MGM's acquisition of the Las Vegas Aces from San Antonio) and oversaw competitive aspects of the league's marquee events (i.e. player selection for the Draft, All Star format). -
Vice President, Business OperationsAtlanta United Fc Jun 2015 - Jul 2017Atlanta, Georgia, UsBusiness leader for Atlanta United Football Club (Major League Soccer expansion team in Atlanta), owned by Arthur Blank's Family of Businesses, which includes the Atlanta Falcons (NFL), Mercedes-Benz Stadium, PGA Tour Superstores, Mountain Sky Guest Ranch, and Atlanta United. Member of the Executive Leadership Team for the Blank Family of Businesses, participating in monthly business reviews and leadership meetings. As head of business operations and a driving force launching Atlanta United, led front office to record-breaking business results across commercial functions. Led short-term and long-term strategic planning for the club, developed organizational plan with executive team, and oversaw the hiring & on-boarding of 50+ full-time associates.Team performance included: ticket sales of 35K+ season tickets, average attendance of 46K+, MLS-leading social media performance (led in followership and engagement) and MLS-leading merchandise sales. -
Senior Vice PresidentNextgen Venture Partners Oct 2014 - Jun 2015San Francisco, California, UsMember of executive team involved in all aspects of business management & strategy, organizational design, hiring and driving business growth. Responsible for marketing and partnerships:- Brand management, including brand positioning, messaging, and creative - Content development and marketing- Social Media- Communications + PR- Partnership development + salesNote: served out the balance of a one-year industry non-compete from Under Armour. -
Director, Global Brand Marketing, Soccer & LacrosseUnder Armour Sep 2011 - Apr 2014Baltimore, Maryland, UsDirect the go-to-market strategies, positioning, consumer focus, and activation plans for the soccer & lacrosse categories• Strategic Marketing Direction: lead global brand management in partnership with a cross-functional team • Global Sports Marketing: lead negotiator in signing Colo Colo of Chile, managed activation of global soccer properties including Tottenham Hotspur FC of the Barclay's Premier League• Consumer Insights: Used consumer research to inform competition/channel dynamics, consumer segmentation & positioning, product segmentation and sales performance. • Creative Management: developed creative briefs, manage the creative development timeline and process, manage brand budgets, protect and develop brand voice across all consumer touch-points. • Activation: Architect of "when & where the story is told" for global campaign elements through both traditional and new media. Own activation strategies for sports marketing properties. -
Director, Apparel Strategy & Global SoccerUnder Armour Mar 2011 - Oct 2011Baltimore, Maryland, Us• Identify and prioritize long-term growth opportunities: Led multi-year business planning for the Apparel division across current and new lines of business. • Process optimization & organizational design: Analyzed and identified opportunities for improvement in the commercialization process, from product concept to the sales floor. • Global Soccer: Led the development of uniforms, retail product, and global go-to-market strategy for Tottenham Hotspur of the Barclay's Premier League. Delivered superior quality, on time.• Executive Communication: Participate in monthly Executive Committee Reviews, and led preparation for the Apparel business unit for quarterly Earnings Calls and Board of Directors meetings -
Director, Business DevelopmentUnder Armour Jan 2009 - Mar 2011Baltimore, Maryland, UsKey leader and critical thinker for the largest division of the fastest growing brand in the sports industry.• Identify and prioritize long-term growth opportunities• Distribution analysis• Process Optimization & Organizational Design • Executive Communication: Participate in monthly Executive Committee Reviews, and lead preparation for the Apparel business unit for quarterly Earnings Calls and Board of Directors meetings -
Vice President, Sales & MarketingSan Jose Earthquakes Jul 2006 - Sep 2008San Jose, Ca, UsSenior business leader and key revenue generator with direct oversight of all revenue and marketing activities at the San Jose Earthquakes of Major League Soccer. Led launch of MLS expansion team and development of temporary venue on aggressive timeline (< 8 months).• Ticket Sales • Sponsorship Sales• Product Management• Creative Design & Marketing• Merchandise• Exhibition matches• Venue Development -
Senior Manager Of Sponsorship SalesWashington Freedom Feb 2001 - Aug 2003UsLed sponsorship sales and partner management for a women's professional soccer team in the Women's United Soccer Association. -
Account ExecutiveLifestyle Marketing Group (Cox Enterprises/Cox Communications) Jan 2000 - Feb 2001Represented a portfolio of entertainment and film clients in sponsorship sales and partner activation.
Ann Rodriguez Skills
Ann Rodriguez Education Details
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Stanford University Graduate School Of BusinessMba -
Princeton UniversityEcology & Evolutionary Biology
Frequently Asked Questions about Ann Rodriguez
What company does Ann Rodriguez work for?
Ann Rodriguez works for Pitchwise Holdings
What is Ann Rodriguez's role at the current company?
Ann Rodriguez's current role is Co-Founder and General Partner.
What is Ann Rodriguez's email address?
Ann Rodriguez's email address is an****@****hoo.com
What is Ann Rodriguez's direct phone number?
Ann Rodriguez's direct phone number is +140855*****
What schools did Ann Rodriguez attend?
Ann Rodriguez attended Stanford University Graduate School Of Business, Princeton University.
What skills is Ann Rodriguez known for?
Ann Rodriguez has skills like Brand Management, Strategic Planning, Strategy, Leadership, Marketing, Marketing Strategy, E Commerce, Social Media, Market Analysis, Sponsorship Sales, Business Development, Contract Negotiation.
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