Art Director
CurrentDirects and supervises workflow of Art Department and supervises that work, assigning resources both in-house and out-of-house (freelance/vendor), to achieve the best results.• Provides strategic direction aimed at continually improving creativity and quality. • Consults with Account Management and Media staff to gather information about a product or a service to determine a style and visual expression for the advertising. Then works with writers to create an idea, a central advertising thought for a campaign and individual ads against the background of study, understanding and interpretations of advertising objectives, products and problems. • Executes layouts for digital, web, and print media, outdoor media and television storyboards, as well as collateral and point-of-purchase material. • Supervises photographers and illustrators in final execution and visual expression of the advertising. Selects and recommends models and locations involving photo and video shoots. • Supervises, as well as executes, specification and design of typography. Supervises retouching and • Participates in account team planning sessions regarding campaign strategy and the approach to any significant project. • Oversees quality control with regard to the agency’s art department function, while keeping agency productivity and client business objectives clearly in mind. • Maintains contact with clients as AD • Stays current with art department technology and equipment needs and advises agency management on needs.