Directs and supervises workflow of Art Department and supervises that work, assigning resources both in-house and out-of-house (freelance/vendor), to achieve the best results.• Provides strategic direction aimed at continually improving creativity and quality.

• Consults with Account Management and Media staff to gather information about a product or a service to determine a style and visual expression for the advertising.

 Then works with writers to create an idea, a central advertising thought for a campaign and individual ads against the background of study, understanding and interpretations of advertising objectives, products and problems.

• Executes layouts for digital, web, and print media, outdoor media and television storyboards, as well as collateral and point-of-purchase material. 

• Supervises photographers and illustrators in final execution and visual expression of the advertising. Selects and recommends models and locations involving photo and video shoots.

• Supervises, as well as executes, specification and design of typography. Supervises retouching and • Participates in account team planning sessions regarding campaign strategy and the approach to any significant project.

• Oversees quality control with regard to the agency’s art department function, while keeping agency productivity and client business objectives clearly in mind.

• Maintains contact with clients as AD

• Stays current with art department technology and equipment needs and advises agency management on needs.

Develop strategy then design and produce marketing pieces across print, web and social media.Collaborate with clients on marketing strategy to accomplish set business objectives- Scope project milestones and timelines- Manage teams of writers, developers and designers- Develop creative solutions aligned with business goals- Design and produce ad campaigns, brochures, booklets, billboards, websites and annual reports- Manage social media strategy and web content development- Manage photography and photoshoots

Working with healthcare service lines to set goals, design strategy, and drive creative tactics to meet those goals. Conceptualize, write and produce marketing tactics including print ads, radio spots, video content, Facebook ads, digital ads and strategic interviews to promote services and drive business.

Work with service lines, hospitals and departments to identify strategic marketing goals in support of business objectives, create a plan to apply the appropriate tactics, manage the creation and implementation-Scope budgets and timelines for marketing plans-Work with outside writers and designers on development of creative materials-Design templates, ads, flyers and booklets-Oversee in house production -Sythesize information from in-house clients into clear internal and external communications-Manage print and sign vendors, negotiating pricing and overseeing projects-Manage social media strategy and web content development-Identify and implement processes to improve efficiencies in the department-Design architecture and functions of one company intranet, leading a team of stakeholders from various departments as well as the design and programming team-Art direct photo and video shoots

A boutique design firm producing New York City level design work on Elmira, New York budgets. I began as a freelance consultant and took on the role of production manager, then represented the company as Vice President. Responsibilities included design, design production, project management, researching and formulating estimates, overseeing junior designers and dog handling. (a yorkie and a standard poodle)

Managed production of over 300 print and design projects per year. Managed redesign and restructure of the website. Designed and produced the brochure standard for the resort.

Started as assistant manager at the Huntington Beach location and was promoted to store manager when the Manhattan Beach location opened:- Responsible for employee hiring, management, scheduling and work assignments- Buyer for women's clothing lines- Designer of unique and award-winning window displays- Create and manage store promotional events- Reconcile daily receipts and expenses