Develop and implement comprehensive marketing plan to increase engagement and sales.▪ Originating extensive branding, including logo design and usage guidelines▪ Designing interactive media campaign to engage business leadership and expand insight into current economic environment▪ Managing monthly employment rate analysis and its impact on staffing industry▪ Developed virtual presenceo Directing designo Writing content and managing outsourced content developmento Managing SEO development▪ Managing digital content to impact all platforms – website, bi-monthly blogs, social media

Developing and launching HR consulting brand with comprehensive business marketing plan▪ Pioneering XPG’s athELITE™ program to prepare retired professional athletes for placement in new careerso Spearheading data collection to make business caseo Writing complete campaign, including sales presentationso Contracting with Major League Baseball (MLB) to train minor league players at career end, placing 71% in recruiting industry; 20% of placement group reaching management level employment within 6 months▪ Advancing Recruiting Discipline Program ▪ Delivering speaker development, including topics catalogue, outlines, full content, writing and editing video scripts▪ Managing content for xtrapointgroup.com, social media, blogs, and press releases, including Relentless HR, a 10-part series credited with increasing exposure for CEO and primary presenter Rich Thompson, including o Net Radio Tampa interviewo Return to Work webinar sponsored by Harden Insurance o Invitation to provide content for Haley Marketingo Co-writing Relentless HR book with fall 2020 release date▪ Originating marketing collateral on speaker offerings, program brochures, company overview▪ Creating XPG logo, branding, tag lines, and supporting graphics▪ Writing and directing marketing plan encompassing SEO development, partnerships, social media campaigns on Instagram, LinkedIn, and Facebook

Delivering expanded reach and brand recognition to US companies in diverse industries; clients include▪ University Select of Jacksonville, FLo Delivering 28% increase in orders YOY in 2019 with newly developed marketing strategy, value proposition, and brand identity campaigno Revamping website, creating site map to improve UXo Creating marketing collateral, both content and design, and redesigning tag line for impact and clarityo Making trademark recommendations▪ Building Installation Company of Burlington, IAo Logo and branding delivery▪ Fuego Flame of Burlington, IAo Increasing sales 20% with redesigned marketing plan including national retail partnershipso Redesigning logo, creating spec sheets on each of 4 main product offerings, writing sales brochures, updating images▪ Flint Cliffs Manufacturing of Burlington, IAo Designing all digital and print graphics, logos, signage, labeling, product collateral, trade show materials, and writing all contento Redesigning and updating Big Husky brando Designing PowerPoint presentations for client touch and business plan demonstration to bank

Opening markets for US manufacturers in Europe and visa versa through developing focused marketing entry strategies.▪ Negotiating product placement, investigating market entry, competition and private label opportunities ▪ Conducted research to determine product usage, opportunity areas and best fit markets.Responsible for the growth of Home Improvement Industry Presidents Council (HIIPC) trade association▪ Advancing advisory board of industry presidents to 50% YOY growth over 5 year period to represent 40% of total firm revenueo Increasing sponsorship and representation from global industry leadership spanning US, Europe, and South America▪ Creating Buying Days events allowing manufacturers face to face contact with buyers▪ Developing and implementing industry conferences with ±200 attendeeso Managing curriculum, speakers, logistics, and events

Conducting product placement and market studies for leading industry suppliers▪ Developing and implementing client services for South American marketplace, establishing relationships with top 10 retailers on continent▪ Account managing clients in varied stages of market developmento Leading ideation for new marketing strategieso Creating and presenting proposals to C-suite▪ Managing HIIPC association membership, sponsorship programs, seminars and conferences, communications, special programs, and meetings for Advisory Board▪ Tracking key industry issues, market and retailing trends, timely topics, strategic management concepts, customer service and retention▪ Traveling extensively throughout Europe and major South American markets for development, market studies, product placement, and execution of international program▪ Supervising Marketing Manager, outside consultants, and support personnel

Executing global marketing programs for the world’s largest home improvement retailers and manufacturers▪ Project managing marketing production for each program from concept to print & mailo Developing seminars and conferences for senior industry leadership, including speaker managemento Writing creative copy and designing promotional collateral ▪ Managing press releases in trade magazines Hardware Age, Home Improvement, and National Hardware Show publications

Originating international business marketing strategy, particularly in fragmented South American markets, to boost revenue growth▪ Conducting secondary market research on retailers in Brazil, Argentina, Chile, Venezuela

Providing support data to report managers for business evaluations▪ Managing financial statements, suits, liens and judgements▪ Producing small business reports