Human Resources & Marketing Strategist- Partnered on talent selection (7 clients), leadership dev (workshop for 40, 8.5/10 rating), & program evaluation (Bayesian methods).- Grew social media reach +19,455% & engagement 4,000% in a month.- Built brand design system for seamless team collaboration.- Conducted consumer research (1,271 participants) for financial services client, identified key trends & competitor insights.- Automated psychological assessment scoring & workshop certification (90% time reduction).- Developed data dashboard & AI-powered psychology report assistants (4 models).

- Conducted comprehensive research on the policy influence landscape regarding community impact, workplace and labor, environment, health, and technology within Europe, uncovering critical insights to inform strategic decision-making.- Strategically identified and shortlisted 8 policy influencers driving significant advancements in AI, health, community, workplace, technology, environment, sustainability, law, economics across Europe, based on their contributions and influence.- Executed in-depth secondary research to compile essential data on the identified policy influencers, including contact information, key contributions, and their overall impact on community impact, workplace and labor, environment, health, and technology facilitating targeted engagement strategies.

- Identified Thematic’s unique value proposition and utilized AI to translate it into outreach messaging that addresses prospects’ pain points.- Researched emerging creative communities within the creator economy.- Conducted lead discovery and research, gathering crucial information about leads to inform communication strategies. - Defined and recommended 8 targeted genres and creator personas for Thematic's outreach, ensuring messaging resonates with specific target audiences.- Identified 10 potential content creators for Thematic's network.- Analyzed 10 creator profiles for alignment with Thematic's offerings.- Made 10 outreach recommendations- Developed 3 business development strategies to enhance Thematic's communication and advertising.- Addressed misconceptions around music rights and copyrights in digital content.- Synthesized research findings into a comprehensive recommendations presentation spotlighting ideal customer personas to target.

- Collected data on the job-search industry landscape and performed a competitive analysis on 6 competitors- Outreached cold leads and warm leads of potential participants and conducted 2 in-depth interviews- Analyzed qualitative research data into a market map combined with user journey- Synthesized primary and secondary findings to develop recommendations- Presented research insights and analysis to stakeholders

Consumer & Market Research Contributor (Fashion & Apparel): Played a key role in research projects for 2 fashion and apparel brands, focusing on identifying new customer segments and optimizing the online customer experience. Collaborated effectively with a research team (researchers, psychologists, students) on: - Research Design & Execution: Assisted in designing recruitment materials (posters & newsletters) to gather data from 1010 participants via surveys and FGDs. - Data Analysis & Insights Generation: Responsible for cleaning, analyzing (descriptive, t-statistics, thematic analysis), and visualizing quantitative & qualitative data from 1010 respondents. Integrated insights from online & offline customer experiences (surveys, Google Analytics, store observations) to generate comprehensive consumer and market intelligence.

- Organized a large-scale political discourse event in West Java, collaborating with a team of 13 people. - Contributed to research and article writing on political, economic, and social issues within a team of 5-12 people.

Leadership & Project Management:- Supervised and managed 2 successful social media content projects: "Fact News" (weekly content on psychological, health, and social issues), averaging 50-100 Likes per post on the LINE platform, and "PsyTalk" (stress research published as digital magazine, social media content, blog post, and communicated in an event).- Mentored 2 interns on content creation and secretarial skills development through a project-based approach.Research & Collaboration:- Spearheaded a research initiative with students from various faculties (medical, pharmacy, art) and external professionals (doctors, social workers) to study mental health facilities' impact on people with schizophrenia, particularly those experiencing homelessness. This research resulted in a movement that successfully helped one homeless man with schizophrenia reunite with his family.- Collaborated with the social department to research and develop an ecology movement. This collaboration not only led to the elimination of styrofoam use in the campus canteen, but also its replacement with paper lunch boxes, achieved through collaboration with students and canteen staff.- Contributed to research and article writing on political, economic, and social issues within a team of 2-5 people.- Contributed to the development and launch of 2 critical thinking skills workshops by: - Collaborating with a team of 6 students and 1 psychologist on curriculum design. - Assisting with the promotion of the workshops to the students, attracting around 40 participants for each workshop. - Supporting the creation of a community of students (126 students) interested in social political issues and developing critical thinking skills.