Ann-Sofie Lundström Email & Phone Number

Malmö, Skåne, Sverige

Started in a new role as Strategic Brand Manager 2020. This role is a direct development of my previous role, Brand Manager / Produktchef, but there is more time now to work on the long term strategies. What I have been responsible for in the previous role but now have more time to spend on is the following:• Business plans• Operational and strategic marketing• Price and profitability analaysis • Portfolio and life cycle management• Market and product knowledge• NPD• Maintain good contacts with and report to the brands', so called, principals.• Responsible for several cosmetic brands in the categories fragrance, body & hair care and shaving. As a distributor, we sell the products mostly through grocery & pharmacy chains, travel retail, perfumeries and e-com.What I have accomplished in the previous role and tasks that I will continue with in the new role:• Leads NPD within Gahn's brand. Responsible for launching 9 new / updated products in recent years. Result: Increase in sales by 30%.• Experience in managing formulas, packaging and labels at NPD as well as keeping costs within budget and setting up and following time plans.• Create campaign plans and is also strategically and operationally responsible for the marketing activities around the brands.• Responsible for the hair care brand OGX, which has grown enormously in just a few years, including listings in many different sales channels.• Has budget responsibility.• Has extensive experience in both digital and print marketing, POS material and PR and influencers.• The brands I am responsible for are OGX, Alyssa Ashley, St. Moriz, Gahns, Tabac, 4711, Baldessarini, Betty Barclay fragrances, Maui Moisture and Kids Stuff.

Malmo, Sweden

• Responsible for a number of cosmetics brands, among others in the fields of hair care, fragrances, skin care and shaving. The products are mostly sold through grocery stores, perfumeries, pharmacies as well as online. • Create marketing plans, promotion plans and also responsible for all kind of marketing activities, digital, print and via influencers.• Was responsible for the launch in Sweden of a new skin care brand, Ziaja.• Managed the relaunch of a classic men's brand, Tabac, and was responsible for the launch of a new trendier line within the Tabac brand.• Lead NPD.• Budget responsibility.Search words: Marknadsföring, Marketing communications, Product launch, Marketing Communicator, Brand manager, Produktchef, Marketing information management, Digital Marketing Management, Product Management, Marknadskoordinator, Product manager, Brand manager, Brand managemant, FMCG, Product management, Marketing Communications manager, Digital branding, Produktchef

Lund

• Responsible for gathering customization requirements from customers all over the world and planned the time for the execution of the same.• Proactively assured that required materials such as box, market communication and user guide are ordered and created.• Designed the kit structure information that was transferred to the production site. • Participated in global customer meeting and travelled to production sites for securing launch materials. • Was a mentor for new employees.Later I was promoted to an enlarged position as a project manager within the same area. The position included budget responsibility and time plan creation. Projects had about 10 members. One of the projects I was part in won the internal competition “Best launch” that year .Search words: Projektledare, Produktionsledare, Marknadskommunikatör, Marknadsföring, Produktblad, Kommunikatör, Marketing communications, Product launch, Marketing Communicator, Marketing information management, Digital Marketing Management, Product Management, Marknadskoordinator, User documentation

Lund, Sweden

Coordinated the phone product promotion material such as commercial product photos, ads and point of sales material with the end customer as target.Search words: Marketing Manager, Produktionsledare, Marknadskommunikatör, Marknadsföring, Produktblad, Kommunikatör, Marketing communications, Digital marketing manager, Product launch, Marketing Communicator, Marketing information management, Digital Marketing Management, Social media marketing, Product Management, Marknadskoordinator

Lund, Sweden

Responsible for a project group of five people in the process of making product information materials such as product leaflets, physical box including artwork, product and lifestyle photos for external use, and a massive “Information and Education” kit for internal use. The phone product information on global web site was also one of the responsibilities.Time plans and keeping deadlines were included in the scope of the position. Main external counterparts were promotion and media agencies but also printing offices. Participated in main project meetings to synchronize product materials with mobile phone launch.Search words: Marketing Manager, Produktionsledare, Marknadskommunikatör, Marknadsföring, Produktblad, Kommunikatör, Marketing communications, Digital marketing manager, Product launch, Marketing Communicator, Marketing information management, Digital Marketing Management, Social media marketing, Product Management, Marknadskoordinator, Product marketing management

Svedala

Developed and maintained a spare part storage system with the help from global market units.

Bachelor Of Science (B.S.), Marketing

Courses at Lund university (My education has resulted in a Civilekonom title): Business Administration, 51-70 points, Master level.

Bachelor Of Business Administration (B.B.A.)

Courses at Halmstad University: Business Administration, 1-50 poäng, Bachelor level in Marketing Psychology, 1-40 points Informatics,1-20.