Ann Swanson Email & Phone Number

Idaho State University, College Of Business, Pocatello, Id

Consulting clients is at the heart of what I do. Whether it’s marketing assistance for a home baker turning a hobby into a business or financial projections for a 1.5M loan to turn around a struggling gas station, ►helping my innovative clients manage risk and succeed makes my day. Our SBDC training programs help us reach larger audiences. Most recently, I prepared and presented “Digital Marketing for Rural Business” to multiple southeast Idaho rural communities. One of my… Show more Consulting clients is at the heart of what I do. Whether it’s marketing assistance for a home baker turning a hobby into a business or financial projections for a 1.5M loan to turn around a struggling gas station, ►helping my innovative clients manage risk and succeed makes my day. Our SBDC training programs help us reach larger audiences. Most recently, I prepared and presented “Digital Marketing for Rural Business” to multiple southeast Idaho rural communities. One of my ►favorite jobs is producing the annual Women’s Business Symposium. We have grown attendance every year since 2013 and now serve over 200 women. This annual event focuses on networking, and we provide a mix of inspiring and practical topics. Grant and appropriated monies power the SBDC. This adds the responsibility of grant management, high ethical standards, and exceeding annual goals to my work. Cultivating and nurturing ►community partnerships and stakeholders is key to ensuring this assistance gets to the small businesses who need it. Fortunately, this means I tell the SBDC story to Chambers, Legislators, and economic development partners. My team makes an impact on our local economy, and we measure it: ►12 new business starts in 2021.★Awards"Idaho State Journal Women of Influence" Finalist 2021Named "Pocatello Chief" - Chamber of Commerce 2019"Zonta Rose" Recipient for empowering the status of women 2017"Idaho Business Review Women of the Year" 2016 FinalistIdaho Small Business Development Center "State Star" 2016 Show less

Idaho State University, College Of Business, Pocatello, Idaho Area

I provide business consulting and training to small business owners in southeast Idaho with a focus on evaluating risk and opportunity. Consulting services include: business plans, operations assistance, business entity formation, marketing plans, web audits, market research, break even analysis, bookkeeping, loan preparation, and referral services as needed. I am fluent in Spanish and can deliver consulting services in Spanish. ► Instrumental in four new business starts in… Show more I provide business consulting and training to small business owners in southeast Idaho with a focus on evaluating risk and opportunity. Consulting services include: business plans, operations assistance, business entity formation, marketing plans, web audits, market research, break even analysis, bookkeeping, loan preparation, and referral services as needed. I am fluent in Spanish and can deliver consulting services in Spanish. ► Instrumental in four new business starts in 2014; five new business starts in 2013Organize and deliver training on business topics such as starting a small business, creating smart marketing plans, leveraging social media, and customer service.► Responsible for finding sponsor, planning speakers and marketing the 2013 Working Women's Business Symposium and the 2014 Chamber Business Expo Seminars.Grow regional SBDC economic development partnerships with Chambers of Commerce, Shoshone-Bannock Tribes, Bannock Development, ISU College of Technology, TechHelp, Eastern Idaho Development Corporation, Southeast Idaho Council of Governments, Idaho National Laboratory (BIG Business Competition), Vocational Rehabilitation and local businesses. Maintain and leverage state-wide network of client referral services including Regional SBDC Consultants, TechHelp, Department of Commerce (Exporting), Government Contracting (PTAC), State Tax Commission, SCORE, FranNet (Franchising). I connect clients to opportunities via monthly e-newsletter. Show less

Www.Isu.Edu/Cob

★SummaryCreative Direction | Portfolio: www.behance.net/annswansonWriting: Ad Copy, Features, Web, Blog, Business, Op-EdMedia & Crisis Communications - FEMA trainedAdjunct Professor | MarketingProfessional Actor & Sketch Comedy WriterCharged with planning and implementing marketing and communications efforts for the College of Business graduate, undergraduate, consulting and alumni programs. Redesigned, edited, and managed content for the College of Business… Show more ★SummaryCreative Direction | Portfolio: www.behance.net/annswansonWriting: Ad Copy, Features, Web, Blog, Business, Op-EdMedia & Crisis Communications - FEMA trainedAdjunct Professor | MarketingProfessional Actor & Sketch Comedy WriterCharged with planning and implementing marketing and communications efforts for the College of Business graduate, undergraduate, consulting and alumni programs. Redesigned, edited, and managed content for the College of Business website. Creative and art direction on all College marketing materials. ► As part of 2011-12 recruiting team, created 12-item suite of recruiting materials. Committee efforts effected a 9% enrollment increase. Responsible for editing, redesigning and writing the bi-annual alumni news magazine, supervising graphic designer, and developing promotional materials for all College programs. Manage media relations and collaborate with ISU marketing and communications department.► Member of 2013-14 committee that launched the Ultimate Bengal promotion, a social media contest that garnered national attention for its scope and success.► Grew COB Facebook engagement and organic fan base from 250 to 700 in one year. Adjunct professor, Marketing and Health Administration Show less

Pocatello, Idaho Area

SSM helps businesses feel comfortable using social and Internet marketing tools to create better relationships with their customers. Our brains are full, our experience is broad and our library is deep. We provide coaching, ideas, and research for the following:- Web Site Audits, Usability, ROI- Community Management- Cross-Platform Strategy- eNewsletters- Tactical Marketing Plans (short and long-term)- Mobile Strategy- Search Engine Optimization - Content… Show more SSM helps businesses feel comfortable using social and Internet marketing tools to create better relationships with their customers. Our brains are full, our experience is broad and our library is deep. We provide coaching, ideas, and research for the following:- Web Site Audits, Usability, ROI- Community Management- Cross-Platform Strategy- eNewsletters- Tactical Marketing Plans (short and long-term)- Mobile Strategy- Search Engine Optimization - Content Planning and Sourcing- Facebook Evaluations, Expansions and Retrofits- Competitor Research and Industry Bench-marking- Vendor Recommendations and Selection Show less

Pocatello

Created a system to catalog, track, and revise over 500 outdated policies and transitioned policy catalog to digital format. Helped coordinate a facility move and wrote successful grant for landscaping at new facility. Health West is a non-profit community health center.

At 250-bed regional referral center, advised administration and physicians on marketing issues and strategy. Wrote and oversaw annual and long term marketing plans, interfaced with advertising agency, provided 24/7 media coverage. Edited community and internal newsletters, planned and executed hospital events. ► Identified over $120,000 in cost savings through careful ROI analysis of 1.1 M budget.► Created an on-line tool to streamline marketing choices for new and employed… Show more At 250-bed regional referral center, advised administration and physicians on marketing issues and strategy. Wrote and oversaw annual and long term marketing plans, interfaced with advertising agency, provided 24/7 media coverage. Edited community and internal newsletters, planned and executed hospital events. ► Identified over $120,000 in cost savings through careful ROI analysis of 1.1 M budget.► Created an on-line tool to streamline marketing choices for new and employed physicians, working closely with affected groups to gather their input.► Directed the external web site redesign, including vendor selection, social media recommendations.► Hired and supervised five-person marketing team. Show less

Provided 24-7 media relations coverage, wrote and pitched news releases, wrote annual and long term marketing plans, edited community and internal newsletters, managed multiple service line campaigns, and planned events.► Organized disaster preparation and communications plan.► Secured grant funds and attended FEMA advanced disaster communications training.► Created, planned and promoted new women’s health event “A Woman’s A’Fair,” reaching over 300 attendees the first… Show more Provided 24-7 media relations coverage, wrote and pitched news releases, wrote annual and long term marketing plans, edited community and internal newsletters, managed multiple service line campaigns, and planned events.► Organized disaster preparation and communications plan.► Secured grant funds and attended FEMA advanced disaster communications training.► Created, planned and promoted new women’s health event “A Woman’s A’Fair,” reaching over 300 attendees the first year. Goal was to promote women’s services. Show less

Mha Msg, Health Administration; Gerontology

Activities and Societies: * Fulbright Scholar: Exchange of Dementia Caregiver Retreat Programming Translated the Los Angeles Caregiver.

Ba, Speech Communication And Rhetoric

Activities and Societies: Speech and Debate Team, Theater Productions

Education record