Ann Tok Email & Phone Number

Chicago, Illinois, United States

• Led cross-departmental efforts in marketing communication to launch an award-winning docuseries campaign, coordinating earned and paid media across platforms and strategic event planning.• Develop social media marketing strategies to enhance visibility and engage audiences, incorporating community feedback, resulting in multiple national and international marketing accolades.• Advise the Vice President on communication activities, including media interviews, press releases, story pitching, and media query management.• Manage logistics for major events, such as the red carpet premiere, Neighborhood Tourism Conference and Taste of Chicago Alfresco tour, including vendor selection, budget management, and promotional activities.

Chicago, Illinois, United States

• Led media relations initiatives in Asia Pacific and Europe, securing coverage in premier outlets and serving as a spokesperson at international PR events.• Managed a multinational team of agency account managers, fostering professional development and aligning marketing campaigns with organizational branding.• Cultivated relationships with key media and travel industry stakeholders, coordinating influencer and media familiarization tours for effective brand exposure.• Developed and executed a comprehensive global social media strategy, establishing targeted in-language accounts and enhancing engagement in seven international markets.

PlusPR specializes in global marketing communications strategy, media relations, social media & Influencer marketing, content development, website management, familiarization trip logistics, event management, campaign management, and talent management. Clients include Destination Marketing Organizations, travel, tourism & hospitality suppliers across the world and global talents including athletes, artists, and more.

• Developed and implemented global communications strategies, serving as an international media spokesperson to elevate Philadelphia's profile as a premier tourism destination.• Produced a suite of communications content, including press releases and speeches, and provided media coaching to executive leadership, enhancing the city's narrative and media engagement.• Managed and optimized relationships with international agencies, delivering successful media and travel trade marketing campaigns in 15 key markets, and contributed to the establishment and staff training of new offices in China and Scandinavia.

• Managed the execution of a company rebranding campaign to strengthen brand identity and market positioning through strategic marketing communications across various channels.• Orchestrated a global communications strategy, overseeing PR activations, trade show engagements, and the creation of press materials, while ensuring consistent brand messaging in trade publications and media outlets.• Developed and implemented comprehensive marketing plans in alignment with organizational goals and budget, enhancing cross-functional collaboration with sales, engineering, R&D, and manufacturing to effectively communicate key messages.

Greater New York City Area

• Written communication: Researched, authored and distributed the NACTO Brief newsletter that is distributed to over 500 subscribers including members, media and relevant stakeholders locally and internationally. • Media relations: Media lead in answering media queries, pitched story ideas and obtained publicity for the Designing Cities Conference in local and international media such as the New York Times and New York Post. Included writing, issuing press releases and media monitoring through new and traditional media such as print, Facebook, Twitter and blogging. Live tweeted from the conference.• HTML design: Designed and created HTML template for the NACTO Brief newsletter.

Melbourne, Australia

Municipal Association of Victoria (MAV) is a non-profit association that represents local government. Operational Budget: $63M.• Hired, trained, and led a team of two event planners to execute over 100 events, attended by 7,000 delegates.• Increased sponsorship income by 22% to $500,000 within a year through building relationships across a range of industries and increasing sponsor retention rates at revenue generating events.

Melbourne, Australia

• Managed media queries, wrote press release and coordinated media interviews with spokespersons. • Developed press releases and edited over 200 issues of the weekly policy bulletin. • Managed conference event logistics from conception to execution. This included client management, assessing and selecting venues, organizing catering, researching and developing event content, sourcing and liaising with talents, negotiating vendor contracts, managing budgets and staffing.

Diploma In Advertising, Multimedia & Broadcasting

Industry Award for the Best in Writing for Print Media Awarded for excellence in writing for print media.

Bachelor Of Arts - Ba, Public Relations

Pacific Strategies Prize for Best Academic Performance Awarded the top prize in recognition of the highest level of academic performance.