Audi Central Houston

Audi Central Houston

• Consulted underperforming retailers in improving department processes in order to positively impact the consumer and in turn, drive more revenue and profits to the organization• Monitored and observes departmental activities to identify areas of opportunity• Identified operational weaknesses by analyzing financial data

• Managed and developed Fiat Area Managers that called on a total of 18 Fiat Alfa Romeo Studios• Coordinated Tier 2 Marketing Campaigns in conjunction with Regional Incentives for Midwest Business Center Fiat Dealers resulting in the only Region to meet its target in the Nation in May 2015 (101% of goal)• Arranged experiential marketing events to showcase the Fiat vehicle line-up to create awareness, generate leads to retailers, and increase overall perception of the brand• Trained Fiat Area Managers to provide effective consulting advice when working with their dealers in order to increase sales, loyalty to the brand, consumer experience, and profitability of the dealership• Created the new product launch attack plan for the All-New 2016 Fiat 500x including the marketing billboard slogan “Born in Italy, right at home in the Windy City” as well as partnered with Eataly to display the vehicle on-site

• Applied strong attention to detail and analytical skills in managing all marketing department budgets in excess of $5 million to ensure corporate compliance and best utilization of spend• Analyzed competitive incentive information to assist in the Chrysler Jeep brands regional incentive planning to increase sales and exceed monthly assigned objectives resulting in a 35.0% sales increase YOY (2013 to 2014) and achieved 104.2% of objective for 2014 ranking #1in the Nation out of 9 Regions for both metrics • Applied project management skills to effectively merchandise inventory, signage, and incentive handouts for the Chicago, St. Louis, Milwaukee, Quad Cities, and Peoria Auto Shows as well as experiential marketing events throughout the Region (Iowa and Wisconsin State Fairs, Naperville Ribfest, Bank of America Shamrock Shuffle Official Vehicle Sponsorship, Chicago Marathon Activation, and Motley Crue Concert Series Sponsorship)• Performed analyses in key volume/growth opportunity segments to assist Area Managers and Dealers in ordering inventory in order to execute “stock and promote” Regional advertising and incentive campaigns as well as align inventory with volume trim levels, packages, and options versus competitive segments leaders• Organized 2015MY Chrysler 200 Ride & Drive dealer launch meetings including meeting flow, race track ride and drive courses, meeting content, and product training (May 2014)• Arranged a Tier 2, 60-day digital test drive campaign for Ram 1500 and Jeep Cherokee that resulted in over 700 leads with a 37% show rate and 49% close rate (March – April 2014)

• Exuded a positive, can-do attitude with immense passion when executing daily responsibilities which was the driving force in the monumental successes in South Texas• Mentored peers in the Region regarding daily best practices to achieve Marketing & Sales Operation’s goals• Executed innovative ways of doing business to reduce administrative expenses (paper consumption) by using the iPad for all facets of daily activities and interactions with clients • Engaged dealership sales teams to look beyond the sale and to ensure the consumer experience was perceived as an intangible value in order to increase customer satisfaction scores and profits, resulting in a 4.4 point increase, the largest increase in the Houston Region (March 2011 to May 2012)• Coordinated with Regional Management and target dealers to develop action plans to combat market share losses due to exponential Industry growth (largest in the Region), increasing car market share 1.7pps and truck market share 5.1pps month-over-month from June 2011 to July 2011 (first increase in 2011) and sales by 14% through December 2011• Worked with dealers to ensure profitable growth for all (a component of the ONE Ford strategy) by ensuring dealers were leveraging all resources provided to them, resulting in a 41.3% year-over-year profit increase (December 2010 YTD vs. December 2011 YTD)• Applied previous marketing, sales, and franchising skills to assist in the appointment of a new dealer by managing new vehicle inventory adequate to meet sales expectancy and provided guidance to the dealer regarding advertising and merchandising• Applied a passion for the business and strong interpersonal skills to achieve a 100% response rate to the NADA Survey and a 10.0 score (Spring 2011/Winter 2011) rating effectiveness of the factory representative

• Expended analytical skills and strong attention to detail to identify consumer demand, niches in the market and promotional opportunities by reviewing internal and Industry reports, thus growing sales 24% (largest gain in the Region) December 2010 CYTD • Utilized technical and product expertise to perform supplemental training sessions on new vehicles and technology resulting in the most product knowledge certified territory in the Nation at 85.1% out of 115 zones• Clearly communicated core fundamentals of Internet Lead Management to assist in fine tuning processes to increase closing ratios, resulting in a 205.5% increase YOY (16.1% through August 2010 versus 5.4% through June 2009)• Applied a passion for the business and strong interpersonal skills to achieve a 100% response rate to the NADA Survey and a 9.8 score (Spring 2009/Winter 2009/Spring 2010/Winter 2010) rating effectiveness of the factory representative

• Performed SWOT analyses when creating incentive contests; Region exceeded Nation by 8% for each sales contest through 2008 • Constructed written and verbal communications for internal/external audiences on a regular basis• Combined attention to detail with strong problem solving skills when planning Regional events and travel trips for upwards of 350 dealership personnel • Managed multiple Regional Auto Shows including supply chain and logistics and merchandising• Maintained corporate sponsorships and alliances throughout the Region• Functioned as a Corporate Representative with local media, professional organizations, and philanthropic groups• Collaborated with the Regional team and Brand Marketing Managers to execute grass roots marketing to launch the Ford Flex and Lincoln MKS• Organized B2B training seminars including Internet Lead Management training, digital media advertising implementation, and product knowledge instruction• Improved digital marketing metrics (close rate and lead response time) rankings from 9th and 14th respectively (out of 17 Regions) in 2007 to 8th for close rate and 4th for lead response time for 2008• Performed internal monthly communication meetings to keep colleagues and Regional Management abreast of the current month’s priorities• Delegated tasks to coworkers when organizing training events, dealer meetings, and sales rallies• Coordinated teambuilding events to ensure harmony among co-workers • Oversaw budgets spanning over $750,000

• Earned the “2006 National Sales Zone Manager of the Year” Award for exceeding wholesale, retail and market share targets; given to top 10% of national performers• Conducted routine market assessments, resulting in increased market share by over 13% for two National top volume dealerships• Administered monthly meetings to motivate dealership sales personnel to increase performance• Ranked #1 in the Region (out of 17) at 149% of wholesale objective and #1 three times in the Nation (out of 400) ranging from 195% to 298% of wholesale objectives, 2006

My primary responsibility was selling new vehicle inventory to the dealers designated in the Wichita Territory.