Ann Tsao Email & Phone Number

El Segundo, Ca

Los Angeles, Ca

Manage church's presence on Facebook and Twitter. Organically doubled the number of Facebook page likes and engaged users in 2 years by generating content and community participation. Design and deliver weekly e-newsletter to 390+ recipients. Manage Google AdWords spend. Identify and evaluate new technologies for integration into media mix. Concurrently hold a leadership position through strategic planning, statistical charting, outreach, and event and volunteer management.

Manhattan Beach, Ca

Design and develop weekly, monthly, annual and ad hoc reports on financial position, campaign effectiveness, revenue timing and forecasting, donor retention, user engagement and variance analysis. Blend data from four databases housing 1.2 million primary records (50% growth during since start of employment). Maintain dashboards and scorecards, analyze trends, provide interpretation and make strategic recommendations to executive, finance, operations, fundraising, event and advocacy teams. Ensure integrity of reports, identify shortcomings in data mapping or configuration, and collaborate with data team to address problems. Contribute to integration of new peer-to-peer fundraising platform.

Burbank, Ca

Maximized revenue from fundraising program at Los Angeles' preeminent public television station. Strategized, segmented, executed, tested and evaluated multivariate (A/B), multichannel direct marketing campaigns. Created regular and ad hoc reports. Troubleshoot and corrected database integrity issues and procedural gaps to increase system efficiency and revenue potential. Provided direction to marketing agency and telemarketing vendor.

Santa Monica, Ca

Performed accounting and technical analyses during biweekly payroll process. Posted timecards and pay-related employee data accurately and timely. Analyzed payment reports and calculated adjustments to ensure correct payment. Queried data and resolved payroll discrepancies.

Athens, Oh

Managed local implementation of $83,000 grant-funded adult basic learning initiative, serving 400 students. Convened and chaired project advisory board, engaged service partners, produced 25-minute student orientation video, outlined Internet content and conducted participant follow-up research. Modified curriculum for children’s literacy and child caregivers’ outreach programs.

Los Angeles, Ca

Managed Finance department and monitored $7 million annual budget. Oversaw annual financial reporting process, including production of audited financial statements. Composed grant proposals and post-award grant reports. Submitted content for Federal Communications Commission legal filings. Wrote press releases and drafted letters and speeches on General Manager’s behalf.

Santa Monica, Ca

Maintained personnel files and audited biweekly payroll for 400+ employees. Researched and applied employment laws, department policies and union regulations to ensure proper salary payment. Assisted in coding and training users on Y2K-compliant payroll system. Devised work order tracking system that increased accountability and reduced overtime expenditures. Projected payroll expenses during annual budgetary cycle. Trained colleague and managed 2 employees. Promoted two times during this employment, concluding as Acting Administrative Analyst.

Compiled statistics at professional sporting events. Designed and adapted graphics to computer format, complying with sponsors’ requests.

Ma, Telecommunications

Ba, Business Economics