Annu Sony Email & Phone Number

United Kingdom

London, England, United Kingdom

• Assisted the product development & buying of global styles for two seasons (16 collections) rotating between knitwear, wovens & jersey teams while coordinating with international production teams• Created region-specific exclusives, adaptable for diverse markets, maximizing collection reach through collaboration with merchandisers and planners• Leveraged data analytics to scrutinize weekly sales performance, facilitating SKU order forecasting, and identifying distinctive trends/patterns for upcoming seasons while collaborating closely with the product team• Administered development requests, supplier negotiation, sampling and lab dip comments, purchase requests, and order amends to ensure appropriate prices and timely product launch• Interim assistant buyer for Special Projects that cater to Australia, hotdoor markets and festive collections

London, England, United Kingdom

• Ensured the store’s consecutive ‘Ambassador’ rating from mystery shoppers by demonstrating consistency in customer assistance with product selection, styling, personalised feedback as well as further garment details• Spearheaded rearrangment of the shop floor based on sales performance & customer interests with the visual merchandising team resulting in faster product sell out• Guiding newly joined advisors on the store practices as a part of the onboarding process• Timely processing of store product delivery combined with routine organisation of the inventory to ensure effortless navigation of the stockroom at the time of stock replenishment and customer service

Bengaluru, Karnataka

• Instructed 5 key modules - Design Thinking, Fashion Theory, Art Fundamentals, Fashion Illustration and Costume History - incorporating material & medium exploration, peer review and client-oriented application• Mentored students for their final year projects that focused on sustainability using innovations in alternative textiles, tech-infused surface ornamentation and waste-minimised garment construction• Upgraded and restructured the course content for 15 modules, which was utilised across the Institute's centers pan-India, that adapted to the hybrid teaching methods introduced during COVID-19• Facilitated the building of Short Course programs across fashion, interior, and jewellery departments that catered to the nurturing of focused skills, industry-relevant learning, and student development• Delivered 2 external webinars for aspiring design students on portfolio development and its importance in design and visual arts• Coordinated 3 student-led projects in sustainability for brands and fashion events that bridged academic learning with industry exposure

Kochi, Kerala

• Curated stock for in-store, multi-brand stores, e-commerce platforms and events across the country based on the analysis of demographic and psychographic consumer profiles• Executed visual merchandising strategies by piggybacking on local and global events for the window and store displays to increase the footfall• Created and implemented marketing strategies that elevated the brand’s social visibility through Instagram pop-up sales, deployment of promo codes, and zero fee-celebrity endorsement model• Launched and maintained the brand website with the support of an external IT team to establish an omni-channel brand experience• Oversaw sourcing and production for the label Origins in Kerala, optimising the process to provide year-round demand for the fabric by the weavers from Chendamangalam affected by the 2018 floods• Data-driven planning and development of 4 collections on the basis of offline and online buying patterns merged with the customer feedback and the observation of customer reaction towards styles offered

Master Of Arts - Ma, Fashion Design Management, Distinction

Diploma In International Fashion And Brand Management, Fashion/Apparel Design

Certificate In Fashion Design & Haute Couture Production, Fashion/Apparel Design

Diploma In Fashion Design, Fashion/Apparel Design

Bachelor Of Visual Arts, Design