Head Of Marketing
Current
Kropyvnytsky, Ukraine
My responsibilities as the Head of Marketing include managing both inbound and outbound marketing initiatives, doing strategic planning, and researching new potential lead-generation channels. Specifically, I’m working with:- Content marketing: working along the inbound team and developing and structuring the content strategy for the website’s blog and other types of content for the website in accordance with the company’s ICP focus- Planning inbound marketing activities for content distribution on relevant web resources and social media channels - Cold outreach campaigns: planning and working with the SDR team on outbound campaigns- Email marketing: planning and managing email campaigns for inbound leads and customers, and blog subscribers - Responsible for the development of new ICPs- Managing the marketing team and planning their daily activities - Advertising campaigns (as needed): developing landing page content, design, marketing calendar setup, and data reports- Arranging cooperation with third-party experts (including SEO and linkbuilding, lead generation specialists, PPC experts etc.) to ensure smooth implementation of the lead generation strategy- Web analytics (collecting and analyzing traffic data, reports)