Annie Smith Email & Phone Number

Phoenix, Arizona, Us

Lead the Treats Rewards program & partnerships strategy, member experience enhancements & loyalty technology development.

Phoenix, Arizona, Us

Developing the overall loyalty roadmap and strategy to transform the member experience at PetSmart.

Phoenix, Arizona, Us

Led the benefits investigation, design and testing approach of the Treats Rewards Program and helped to bring the program to life in digital, in-store and outbound communications.

Lexington, Kentucky, Us

• Managed media plan for portfolio of brands through collaboration with agency and cross-functional partners, ensuring media/content alignment and proper execution of all buys, programs and media initiatives; accountable for budget• Championed data-driven test and learn approach; deliver cross-channel reporting and measurement; monitor competitor activity• Created an executive dashboard to track advertising impact to top-line web metrics/KPIs; provide frequent media share outs• Supported national product launch, incorporating new audiences and competitor conquesting tactics to gain market share• Served as marketing technology SME; administer Google Marketing Platform; drove CRM integration projects

Lexington, Kentucky, Us

• Led strategic vision and execution for CRM initiatives; defined business case and methodology, interpreted final results• Managed CRM agency team to produce insights that informed creative development, audience optimizations and attribution• Built a reporting foundation focused on buyer trends, repeat behavior, demographics, web log data and email performance• Conducted first-party research and analysis to provide organization with enhanced view of the consumer; identified high-value consumers and evolved segmentation frameworks for email and direct mail programs• Developed and maintained email messaging calendar, prioritized and scheduled campaigns, provided expense forecasts, determined targeting and selection criteria and employed incrementality testing• Implemented new email workflow that drove a 67% cost savings and reduced time to deploy by 4.5 days• Established marketing tech stack to enable cross-device identity resolution, advertising audience automations, web log data extractions, A/B testing and offline conversion attribution; managed 600+ marketing tags in Google Tag Manager• Executed data privacy measures, served on core CCPA compliance team and formalized SOP for consumer opt-out requests

Athens, Ga, Us

• Liaised between top industry executives and clients; fostered mentorship connections; marketed and oversaw field excursions• Ensured the safety of 180 students and faculty by administering cultural orientations and delivering timely communications

Tuscaloosa, Al, Us

• Graduate Assistant for the Marketing Department and the International Business program• Spearheaded research efforts to identify University-wide internationalization gaps affecting 42,000+ students and faculty• Crafted internal pitches for approval of four new study abroad programs, including coordinating with international partners and preparing and delivering the budget, marketing materials and recruitment sessions• Teaching Assistant for Introduction to World Business (IBA350) and Multinational Business Communication (IBA351) and Managing Innovations (MKT410)• Vice President of the National Association of Women MBAs, Member of MBA Association and National Black MBA Association, volunteered at the Community Soup Kitchen, Habitat for Humanity and professional/leadership development seminars• Participated in the Speaker's Edge Competition: team ranked 2nd out of 25 teams

• Kellogg Company: Pitched to CEO for the launch of a subscription snack box service, demonstrating top-line performance impacts through a targeted e-commerce strategy which capitalizes on the company’s existing resources and competencies• Audited potential acquisition targets to mitigate the impacts of shifting consumer preferences and of changes in the media• Pupular: Designed custom marketing strategy for startup to acquire 25,000 new users in six months• Aided in securing Series A funding through the generation of additional geographic markets and targeted consumer profiles• Saddle Creek Logistics Services: Team Lead, Managed a team of three in the development of customer and talent acquisition strategies• Recognized by Saddle Creek executives for identifying a unique gap in the company's operations and for providing an innovative solution that would save nearly $300,000 in employee retention

• Managed a team of five engineers and business consultants in the development of a strategic partnership/go-to-market plan for 3D Media, a VR/AR startup providing safety training solutions to the oil/gas industry• Deliverables included a pre-revenue valuation and pro forma, investment timelines and sourcing, customer and market validation, an investor pitch deck, a company profile for investors and the framework for partnership with a major oil company

• Managed five students in a digital strategy project for global cultural icon, the New York Yankees, including coding and analytics for over 600 social media posts; responsible for tracking and reporting progress to client and final presentation• Synthesized primary market research data to gauge the game day social media habits of 141 sports fans• Authored project charter, project management plan and work breakdown structure; created project timelines and deliverables

• Enhanced office productivity by providing accurate file management, composing legal documents and tallying expense reports

Boulder, Colorado, Us

• Led a month-long trip across eight cities in Asia for a family of five; booked personal travel to over 20 countries• Provided live-in childcare and English tutoring while studying the Dutch and French languages

• Created workflow to streamline administration, gathered customer insights and preferences and distributed marketing materials

• Coordinated with 65 talent buyers to manage the itineraries of 11 regional touring acts• Researched press contacts and festivals in the Athens, Boston, Tulsa and Little Rock markets• Administered tasks in computerized communications logistics system Highrise• Prepared any necessary contracts and artist agreements

• Led 15 high schoolers in movement and flag training• Choreographed and taught over 8 minutes of show routine• Instilled leadership and teamwork values into the WBHS Colorguard Program

Master Of Business Administration (Mba), Strategic Consulting

Bachelor Of Arts In Journalism, Public Relations & Music Business