Ann Watson Email & Phone Number

New York, New York, Us

Conceivable is reimagining the IVF lab to increase by 10X the number of families who can be helped.

Brand Planning & Development, Digital & Content Marketing, Data Analytics, CRM Strategies, KPI Development, Experiential Strategies, E-commerce/Cross Channel, KPI Development, International Influence & Expansions, Team Building. Engagement highlights: SUREFOOT, 2018Implementing strategy grounded in identifying consumer trends to disrupt the Ski industry with a digital-first approach. Launching campaign to reposition brand and create club atmosphere around “mountain” culture through events and expanded services. Reporting to CEO. Leading team of 8.RIPPLE BRAND COLLECTIVE, 2017Oversaw planning, development, and execution of strategic client marketing through innovative problem solving and adoption of emerging technologies.• Collaborated with Founder to create key proposals in pitches to private equity firms and fashion brands for millions of dollars in potential new business• Advised creative team in the development of cutting-edge Augmented and Virtual Reality experiences for financial institutionsREBECCA MINKOFF, 2016Key partner in evolution of women’s lifestyle brand. Initiated brand positioning & architecture, spearheaded brand’s content marketing strategy. • Directed cross-functional team of 29: e-commerce, digital, creative, store experience, design, communications. • Collaborated on reinvention of fashion show “See Buy Wear”, initiating first-ever live stream virtual reality shoppable digital experience producing a 54% increase in year-over-year e-commerce revenue• Produced financial model to create projections used to negotiate CEO approval for a ~$200K investment in the company’s first media-content campaign that would create a story that differentiated brand in the marketplace while leveraging financial synergies through collaborations with the design and communications divisions in support of $3M+ incremental e-commerce holiday season revenue

New York, Ny, Us

We are CMOs, CEOs, journalists, and disrupters dedicated to growing brands with purpose, turning stories into currency, and building authentic, engaged communities.

New York , Us

Beckley Retreats is a part of the Beckley ecosystem and is proud to build on the work of its co-founder, Amanda Feilding of Beckley Foundation, the world's leading research non-profit for psychedelics.Beckley Retreats' transformative wellbeing programs offer the science-backed power of psilocybin ceremonies in a supportive retreat setting. They combine the latest research with ancient wisdom traditions, plant-based therapies and modern psychotherapy for the richest possible experience.

New York, Ny, Us

Nushama is a network of medically supervised psychedelic wellness clinics for sustained relief from depression, anxiety, chronic pain, addiction, and trauma-induced mood disorders. Our centers in New York City currently offer professionally administered ketamine IVs in a serene, safe environment. Nushama is an integrative and accessible approach to care. We collaborate with therapists, practitioners, and insurance providers to support their existing clients’ treatment plans while connecting our own patients to the mental health professionals that match their needs. Nushama provides an optimal psychedelic journey well-documented to treat depression, PTSD, pain conditions, and addiction. Many instances of trauma-related OCD, eating disorders, and IBS can also benefit.

New York, Ny, Us

TMRW™ Life Sciences is the creator of ivfOS™, the world's first automated system for fertility specimen management of cryopreserved samples. It is projected that up to 300 million people will be born as a result of IVF by the end of this century. Almost all of these births will stem from vitrified -- or flash-frozen -- cells. Soon, IVF clinics will be responsible for storing a billion reproductive tissues, a scale which the current manual, analog system is ill-equipped to manage safely. The TMRW ivfOS™ is designed to eliminate the specimen management issues widely reported in the fertility space, including loss of eggs and embryos through human error and implantation mix-ups. The TMRW ivfOS™ provides 100% digital chain of identity for every embryo, egg, and sperm through RFID technology with further safeguards provided via predictive analytics and extensive 24/7 remote monitoring. TMRW™ is rolling out to U.S. clinics representing approximately 20% of U.S. fertility cycles and will be available soon in Europe.

Waltham, Ma, Us

Responsible for helping one of the most iconic brands in America regain relevance. Reported to CEO, served on Executive Committee. Led 12+ team responsible for creative, physical environments, category management, media acquisition, brand perception, social media channels and sport sponsorships.• Cultivated e-commerce synergies with an integrated strategy that drove brand awareness and client acquisition generating a 3-4X ROI within 4-months and creating a sustainable brand platform to support global expansion.• Shifted marketing structure from one of working in silos to collaboration with cross-functional partners. Partnered with CRM to harness the power of smart data and with Sales to implement digital-centric marketing plans.• Fostered consumer-centric culture, leading in-depth consumer research project, reaching more than 10,000 consumers from quantitative & qualitative to ethnography with over 5 points of reference.• Helped brand find new relevance with a more diverse Millennial audience, conducting successful strategic and creative review, landing world-class agency. Lead and managed agency relationship.• Optimized media-buying, created more synergies with e-commerce, initiating first RFP media agency process leveraging all 12 brand’s media buys under one agency.• Oversaw execution of Sperry’s sponsorship for America’s Cup Race in Bermuda.• Restructured all partnerships, internal teams & agencies to support Sperry as a lifestyle vs. performance-based brand.

New York, Ny, Us

Revitalized brand with a compelling brand story: commissioned in-depth market research; developed high impact omnichannel marketing strategy. Gathered feedback to refresh value proposition. Refocused ad spend. Built collaboration across 4 Asian & North American offices. Led team of 17, supervised 4 external agencies. • Drove global sales growth through integrated multichannel marketing strategy, including digital & traditional marketing and key industry influencers.• Accelerated e-commerce sales, delivering 35% revenue growth in one year, established a foundation for firm growth, re-strategizing all digital channels: SEO, SEM, affiliates, email marketing.• Created Content Marketing Strategy: developed brand campaign with Cara Delvigne: 7% ROI, social channels grew 600Xs, acquisition increase of database 15%. • Key member of core-team securing successful exit for PE investors.

New York, New York, Us

Repositioned as the definitive retailer for "creative class". Directed brand & marketing strategies, galvanizing brand, enabling global expansion, forging strategic partnership. Ensured brand consistency; Introduced disruptive content marketing initiatives; built highly engaged brand community. Led team of 12, supervised 6 agencies.• Grew global revenue over 100%, leading resurgence of Club Monaco as a lifestyle brand.• Launched 30 stores in Mainland China within two years. Optimized ROI by refocusing spends in halo markets. • Launched brand Into digital age: one of first to pioneer influencer content & marketing strategies.• Built social media community from 0 to 1.5 million; beat e-commerce goals by 15%; exceeded targets 30% following year. Boosted in-store traffic to “focus stores” 35%.

New York, Ny, Us

New York, Ny, Us

Dallas, Texas, Us

Advance Management Program

Certificate, Psychedelics-Assisted Therapies And Research

Behavioral Economics Immersion, Marketing/Marketing Management, General

Bachelor Of Science In Retail Management