Ann Watson is Co-Chairman and Chief Experience Officer of Vaquera Group, a collection of CMOs, CEOs, journalists, and disruptors dedicated to growing brands with purpose and building authentic, engaged communities. Ann has shaped her career around her curiosity about human consciousness, whether through understanding the consumer or through her own transformation and development. Ann loves work that allows her to form connections with others and excels at building insights into the overall cultural zeitgeist. With an approach focused on synthesis and synergy, she designs and delivers strategic integrated marketing campaigns to build compelling brand recognition.Ann applies this expertise to areas in life sciences and wellness, especially around using psychedelics in mental healthcare. She is eager to bring her branding knowledge at a critical moment where modern science is finally catching up with ancient teachings and healthcare and science industries are becoming more directly connected to consumers. Prior to joining Vaquera Group, Ann served as CMO at TMRW Life Sciences, Inc., a pioneer in fertility. She was a founding member of the team that created the first SaaS technology platform serving as the operating system for the management of the conception of millions of In Vitro Fertilization babies. Before that, she founded her own consulting firm - Ann Watson Consulting. She spent her earlier career in a variety of positions in fashion and marketing, including CMO and SVP at Sperry; SVP of E-commerce, Marketing, & Communications at John Hardy; and VP of Marketing & Communications at Ralph Lauren’s Club Monaco brand. Ann received her Bachelor of Science from Syracuse University, and later earned certificates from Yale University and Harvard Business School.. She is currently getting a Certificate in Psychedelic-Assisted Therapies and Research from the California Institute of Integral Studies.