Manage headquarters Accounting Center providing full-cycle financial services and reporting for 14 business units including AP, receipts, journal entries, bank reconciliations, balance sheet reconciliation, financial statements in accordance with GAAP and cash flow management. Versed in Grant Compliance reporting. Lead and manage a team of Accountants and Specialists.

Process invoices, ACH payments, wire transfers and expense reports ensuring compliance with policy and approval authority. Established expense policies and managed credit/purchasing card program. Post journal entries and reconcile AP accounts. Led integration of Amazon Business purchases with expense reporting. Utilized Shelby, Sage and Concur ERP Expense/Invoice platforms. Trained staff on Concur Expense. Improved reconciliation efficiencies with advanced Excel functions Lookup, dynamic ranges and conditional formulas. Develop expense compliance audit report.

Small business & non-profit marketing consultant

Led marketing launch efforts for Oven Perfect seasoned marinated fresh pork line including integrated marketing plan with television, radio and print advertising, PR, promotion and shopper marketing. Developed strategic marketing hierarchy for fresh pork brands to facilitate retail meat-case branding initiative. Developed and managed $8 million media plan for new brand campaign and tools for managing effectiveness.

Led marketing efforts for company’s flagship bread brands including iconic Wonder and Merita breads ($1.2 billion revenue). Managed design, advertising, PR and promotion agencies and marketing budgets of $20+ million. Collaborated with sales and category management teams to develop strategic customer programs rooted in consumer insights. • Led brand re-positioning including consumer research, packaging redesign, website and advertising – recaptured #1 packaged white bread sku nationally.• Led social media initiatives including Wonder-izer sandwich builder ‘app’ for web and iPhone. • Led development and execution of year-long Wonder Heroes 90th brand anniversary promotion. • Syndicated services marketing lead (IRI, Spectra, Kroger dunnhumby).• Led execution of segmentation study to understand purchase behavior and need-states• Led comprehensive Wonder brand repositioning, including packaging, website, innovation and advertising creative.

Leveraged my Foodie passions as proprietor of this culinary enterprise. Developed and marketed specialty food products (custom cakes, cookies, pastries, breads, confections, etc.) for individuals and events.

Managed marketing and product development functions for retail and foodservice channels ($700 million revenue.) Initiated and executed brand repositioning project to upgrade brand imagery and messaging to high-end markets and consumers. Led development of a Sales/Marketing website. Managed all creative communications including packaging, POS, literature and advertising. Directed market research initiatives. • Developed trade and consumer marketing plans and budgets. • Established product development objectives and strategies. • Led cross-functional product development team. • Launched new products: spiral sliced ham, precooked bacon and ribs, marinated fresh pork.

Managed concept to shelf product development for retail and foodservice channels for fourth largest domestic beef processer. Established gold standard formulations and managed commercialization process. Managed concept, sensory and usage research. Developed launch objectives and strategies to maximize awareness and trial. Determined package structures and designs. Managed co-packer relationships. • Led development of pre-cooked ‘convenience beef’ products for retail and foodservice markets – Ground & Browned (‘Best New Products 2001’ – New Products Magazine, Nov/Dec 2001) and Family Entrees. • Led development of retail service deli products: Bone-In Pot Roast and Rotis-A-Roast.

Managed marketing efforts for the Children’s, Women’s and Accessories businesses ($1.9 billion). • Developed strategic and market launch plans for new Smartfit Children’s shoes product line including advertising, promotion, public relations, internet and merchandising strategies.• Led cross-functional team to ensure critical launch milestones were met.• Managed consumer research to evaluate physical properties of shoe comfort.• Established graphic standards for women's shoe branding initiative.• Recruited by DMMs to lead cross-functional athletic shoes team.• Managed redesign of branding and packaging elements for accessories business.

Defined new product opportunities in strategic business categories and managed development of new products. Conducted competitive analysis, consumer research, pricing and margin analysis; developed product positioning, packaging, advertising and promotional strategy; developed trade sales presentations.• New product launches for 1998 season - revenue of $13 million.• Increased contribution margin of Canadian business 10% by refocusing media campaign, harvesting low-margin skus, implementing cost reductions and developing sales forecast models.• Managed implementation of new corporate identity effecting design changes to 130+ skus.• Managed creative services design team of four plus outside agency.

Assigned to new project charged with redesigning company business processes and deploying a new information system. Led Customer Process cross-functional team to identify deficiencies in legacy systems. • Profit impact to the business through increased sales volume, customer retention, and productivity improvements of $18MM.

P&L responsibility for $48MM exterior siding product line entering the growth stage of the life-cycle. Developed annual business plan. Directed product line development initiatives. Held strategic planning meetings with key distributor accounts, sales force, and manufacturing management. Coordinated marketing communication efforts with agencies and publications. • Increased gross sales 45%, attaining maximum production capacity.• Developed pre-finished siding program for DIY sales through home center channels.

Provided sales and marketing analysis to key decision makers of $250 MM business. Generated market siding demand forecasts based on housing starts for production/sales planning. Coordinated annual and strategic marketing plans. Managed hardboard siding product lines.

Accounting Clerk through Accounting ManagerHeld progressive assignments leading to Managing the Accounting function of a Division of Masonite Corporation including, Accounts Payable, Cost Accounting, Treasury, Property Accounting, Payroll and Financial Reporting.