- Oversee strategic brand initiatives and retail operations to drive sales and market presence.- Manage partnerships, product launches, and events while spearheading digital and in-store marketing campaigns to boost visibility and engagement.- Analyze sales performance and optimize inventory and customer experience.- Serve as the primary liaison between corporate teams and clients, ensuring seamless communication and brand consistency.- Lead a cross-functional team to foster collaboration and creativity.

- Ensuring smooth daily operations and coordination as initial contact and representative/face of gallery.- Provide exceptional visitor & client experience, communicate art history and contemporary art trends.- Demonstrate expertise and integrity in exhibition preparation, art handling, shipping, and installation.- Organize and manage inventory, maintain a database of works, contacts, exhibitions, and archives.- Liaise with artists, scouting for new shows, conducting in-person and virtual studio visits, and streamlining onboard to partnership with the gallery via exhibitions and sales.

- Provide freelance creative and marketing services focused on meaningful and sustainable growth, specializing in omni-channel brand identity, digital/IRL marketing, and community engagement across social, e-commerce/retail, & events.- Lead the development and execution of marketing strategies, e-commerce growth, B2B and celebrity partnerships, UI/UX optimization, leveraging Web3 integration and blockchain tech when applicable.- Adept at managing cross-functional teams to ensure successful project execution, fostering community engagement, and driving operational success across both traditional and decentralized platforms.- Clients – Soho House, FWB (Friends With Benefits), Red Bull, LVMH, Basic.Space, Insomniac Records, EX NIHILO Paris, BRIDGEGOOD, Tasty Kona, etc.

- Sales and marketing for high-end global luxury brand, correspond with prestige and celebrity clientele.- Manage inventory, monitor budgets, administrative tasks, and develop business strategies.- Facilitate co-branded B2B sponsorship and product launches with adjacent luxury brands and influencers.- Coordinate private events and functions, increasing global sales and driving brand awareness.

- Produced Art Basel, NFT NYC, and Web3 events, gallery curations, and exhibitions.- Consulted with leading brands on maximizing exposure and driving innovation through blockchain-based platforms and Web3 integrations.- Developed and executed marketing strategies, creating educational content, communications, and brand assets to support community engagement and brand positioning.- Built partnerships and fostered brand loyalty by liaising with key audiences, enhancing visibility and cultivating long-term collaborations.

- Led creative direction for DeFi Kingdoms, designing in-game assets, NFTs, and marketing content while ensuring brand consistency and alignment with product releases.- Developed and executed educational campaigns to simplify DeFi concepts, driving community engagement and fostering brand loyalty through effective communication strategies.- Collaborate and produce high-quality visual assets and governance models, facilitating secure community decision-making and enhancing overall brand positioning.

- Product launch for a leading global pharmaceutical brand.- Executed crucial deliverables and collated project research presented to C-suite executives.- Developed red threads, brand truths, and unique differentiations to deliver messaging and marketing strategy for the company's global ad agencies.- Coordinated all aspects & functionality of presentations & proposals over timeline, from pitch to launch.

- UC Berkeley Art Practice Senior Thesis- Fundraised over $100K across multiple events with over 250+ guests in attendance per event.- Led a cross-functional team of designers, copywriters, & social media experts to produce online/print publications and 360 activations.(https://www.soulsticebayarea.org/)

- Managed daily gallery logistics, supported programming and exhibitions.- Produced content for and liased with the arts community via social media & marketing channels.- Maintained workflows and organization of in-house logistics on timeline.- Coordinated projects in collaboration with media and production teams.

- Promoted within company.- Spearhead "Arts & Culture" publication in collaboration with editorial team.- Delegated content and oversaw artists and illustrators on team.

- Produced visual content and communications focused on zeitgeist arts, media, and culture.