Anny Verstegen

Anny Verstegen Email and Phone Number

Independent Marketing Consultant, Digital Communication & Customer Experience @
Anny Verstegen's Location
Brussels Metropolitan Area, Belgium
Anny Verstegen's Contact Details

Anny Verstegen work email

Anny Verstegen personal email

n/a

Anny Verstegen phone numbers

About Anny Verstegen

Strong B2C and B2B experience in Strategic & Operational Marketing, Communication and Sales, Customer Experience, in FMCG, Franchisees, OTC, Cosmetics, Media, Financial/Insurance, Bio tech industries.Over 20 years of experience (national & European) in branded consumer goods within reputable companies such as Yves Rocher, Reckitt, Unilever, Tropicana Dole, ....A very passionate and consumer oriented Leader, Marketeer and Brand builder that combines a strategic vision with focus on achieving great results. A combination of an entrepreneurial, creative and enthusiastic personality, capable to inspire, mobilize organizations.Areas of expertise- marketing strategy & implementation : product positioning & (re)launches- corporate communications, reputation management, crisis communication- PR & Press relations - leadership & people management skills - project & change management - brand equity : brand (re)positioning, brand architecture- innovation : funnel, concept & testing- sponsoring & events (internal /external)- employer branding & advocacy- direct marketing & campaign management & commercial communication- advertising development : offline (TVC, print, radio, outdoor), online & social media- B2B sales activation- account management & business development

Anny Verstegen's Current Company Details
MARCOM

Marcom

Independent Marketing Consultant, Digital Communication & Customer Experience
Anny Verstegen Work Experience Details
  • Marcom
    Independent Marketing Consultant
    Marcom Jun 2017 - Present
    Management Consulting Marketing, Product Positioning & Business Communication, Digital & Social CampaignsInterim Management : strategic and operational Marketing, Customer Experience, Business Development,
  • Ag Insurance
    Reputation & Strategic Communication Director
    Ag Insurance Jan 2014 - May 2017
    Région De Bruxelles, Belgique
    Main responsibilities/achievements :- leading Reputation, Press & PR-strategy, Digital & Social Media & Copywriters teams & language teams- partnership with PM & Internal Experts to define content Marketing strategies for demand generation and lead nurturing- Develop Marketing Campaigns for new product launches - Increase of traffic generation on external websites thanks to SEO implementation, SEA and social content- Digital communications strategy, social media channels activation- Manage Crisis Communications
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  • Ag Insurance
    Brand Marketing & Corporate Communication Director
    Ag Insurance 2009 - 2013
    Région De Bruxelles, Belgique
    Responsibilities/achievements:- successful roll out new brand and house style on off& online touchpoints; introduction of new values & culture programs- creating & implementing employee communications programs- developing content & tools to maximize the company's image --> social media channels activation- introducing & negotiating new partnerships and brand visibility programs which enhances loyalty of distribution - Responsible for the organisation of premium events with intensive usage of project management tools and cross-functional team coordination. - Set up tailor-made corporate events which drive extra business results : large & complex projects, non-negotiable deadlines, high quality standards.
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  • Fortis
    External & Commercial Communication Director
    Fortis 2006 - 2009
    Région De Bruxelles, Belgique
    Responsibilities/Achievements:- Leading a team of 40 people with commercial & business communications & operational marketing functions & web communication- implement & deploy all new communication supports following merge- deployment of Account base Marketing strategy:-> direct marketing & sales actions for brokers with delivering ROI- Development & leading roadshows for key accounts (high engagement & revenue generation from distribution)- implementation of strong off & online communication tools - increase distribution partner retention through loyalty programs. Scouting & developing business trips & seminars- development & management of extranet for brokers with high rate of visits & interaction
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  • Fortis
    Commercial Communication Manager
    Fortis Sep 2001 - Jun 2006
    Région De Bruxelles, Belgique
  • Jcdecaux
    Marketing & Account Director
    Jcdecaux Sep 1996 - Sep 2001
    Région De Bruxelles, Belgique
    Responsibilities/Achievements:- Reporting to the CEO of Belgium- leading a team of marketers, copywriters & designers- defining marketing strategy to position OOH media within agencies & announcers- significant sales contribution through management of portfolio potential & loyal advertisers
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  • Tropicana Dole Beverages International (Now Pepsico)
    European Marketing Manager
    Tropicana Dole Beverages International (Now Pepsico) 1993 - 1996
    Région De Bruxelles, Belgique
    Responsibilities/Achievements:- Member of the Board - reporting to worldwide CEO- Manage a launch fruit juices, beverages, soups & fresh fruit in European countries- Manage from product concept to design, sample production, testing, forecast, mass production, promotion & marketing plans- deliver the operating plans: market shares, revenue, profit and return on investment for all channels/categories of key customers- lead a team of 6 people
  • Unilever
    Group Product Manager
    Unilever 1988 - 1992
    Région De Bruxelles, Belgique
    Responsibilities/Achievements:- team management (2 Assistants)- product management & portfolio strategy- market & competitive surveys- pricing analysis & sales support- successful product launches in Skin Care & shower/bath categories
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  • Reckitt & Colman
    Product Manager
    Reckitt & Colman 1986 - 1988
    Région De Bruxelles, Belgique
    Responsibilities/Achievements:- successful range extension launches (Veet, Steradent, Karpex,...)- product development and introduction new category Intimate hygiene products- set up of marketing plan for all product ranges- management of above the line and below the line budgets (TV commercials, print,...)
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  • Yves Rocher
    Shop Marketing Manager
    Yves Rocher 1983 - 1986
    Tournai
    Responsibilities/Achievements:- Traffic shop actions generating significant market share increase- direct mailings campaigns - POS development for franchising network in Belgium- budget POS & direct marketing- management promo agencies
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Anny Verstegen Skills

Communication Marketing Branding Corporate Communication Sponsoring Employer Branding Relations Publiques Incentives Communication De Crise Communication Commerciale Marketing Par E Mail Marketing Direct Responsable Produit Management Marketing Promotion Commerciale Relations Presse Sales Manager Account Management Communication Dentreprise Corporate Communications Gestion De Compte Marketing Communications Strategic Communications Public Relations Marketing Strategy Marketing Direct Marketing Communication D'entreprise Management

Anny Verstegen Education Details

Frequently Asked Questions about Anny Verstegen

What company does Anny Verstegen work for?

Anny Verstegen works for Marcom

What is Anny Verstegen's role at the current company?

Anny Verstegen's current role is Independent Marketing Consultant, Digital Communication & Customer Experience.

What is Anny Verstegen's email address?

Anny Verstegen's email address is an****@****ance.be

What is Anny Verstegen's direct phone number?

Anny Verstegen's direct phone number is +32221*****

What schools did Anny Verstegen attend?

Anny Verstegen attended Solvay Brussels School, Solvay Brussels School, Facultés Universitaires Catholiques De Mons, Imd Business School, Collège Saint Joseph Chimay.

What skills is Anny Verstegen known for?

Anny Verstegen has skills like Communication Marketing, Branding, Corporate Communication, Sponsoring, Employer Branding, Relations Publiques, Incentives, Communication De Crise, Communication Commerciale, Marketing Par E Mail, Marketing Direct, Responsable Produit.

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