Anny Weng Email & Phone Number

Taiwan

New York, New York, United States

*Clients: CPG- EXdiet / TECH-MSI, ASUS*Agencies: Ogilvy Taiwan, Carat Taiwan, etc.➢ Led the F&B and e-publishing projects, and planned & executed influencer marketing campaigns in the USA/Canada market.➢ Identified, educated, and guided advertisers to realize the full potential of ideas and storytelling with media and industry data insights.➢ Leveraged data to analyze creators and consumers, drive program strategies, and support marketing and communication initiatives with trends research.

Taipei City, Taiwan

*Clients: NVIDIA, ASUS, LG, Dyson, Samsung, IKEA*Agencies: Ogilvy Taiwan etc.➢ Worked with agencies and brands to develop influencer marketing media plans and strategies.➢ Focused on strategic planning, influencer vetting, and client/creator relationship management.➢ Managed the project from brief to launch, enabling advertisers to produce impactful campaigns.➢ Supported marketing project planning with cross-functional teams.

Taipei City, Taipei City, Taiwan

➢ Oversaw digital campaigns and managed e-commerce platforms & performance. ➢ Collaborated with Era Ogilvy for PR projects.

Taipei City, Taiwan

➢ Managed consumer marketing(B2C), acquiring inbound leads from owned and earned media.➢ Formed the strategic plan to meet business targets. Discovered user insights, created concepts, and developed online campaigns(FB, IG, EDM…). Also, monitor and optimize campaigns. ➢ Strong at coordinating with HQ/SEA teams and external agencies /partners at Lalamove.

Taipei City, Taiwan

➢ Planned and implemented a media calendar based on business objectives.➢ Formulated and executed customer retention and referral campaign.➢ Managed multi-social media channels e.g. Facebook, Instagram, etc.

Taipei City, Taiwan

➢ Oversaw owned and paid media, developing digital marketing campaigns aligned with business goals and marketing objectives. ➢ Verified the target audience and optimized the budget, plans, and execution, and monitored campaign. ➢ Coordinated and cooperated with media agencies such as iPROSEPCT and Taipei Ditial Group.

Taipei City, Taiwan

➢ Oversaw daily social media content, including editing FB/Blog posts➢ Arranged, wrote, edited, and updated user experience interview stories on the website.➢ Supported marketing team with events including workshops, seminars, and hackathons

Taipei City, Taiwan

➢ Oversaw the qualitative research of cancer screening promoting message and behavior. ➢ This project was funded by the Department of Health, Taipei City Government. The cancer screening rate in Taipei was very low(the average screening rate was 40%). This research aimed to investigate what kinds of messages will successfully remind citizens to have cancer screening regularly.

Taipei City, Taiwan

➢ Interviewed and wrote articles about co-working space, crowd-funding, and startup mentoring. Empowerment Network for Social Innovation Talentshttps://www.facebook.com/Ensittw

Taipei City, Taiwan

➢ An assistant journalist at the CommonHealth Magazine newsroom. ➢ Supported an in-depth report of Soft Drinks Survey which lasted for 4 weeks and we held and media conference to raise citizen’s attention to too much sugar consumed with beverages.

Strategic Planning

*Final Pitch Client: A.N OTHER *Client's Feedback: We got a score of 9/10 for strategy & creativity. *Client's Comment: "The team showed.

Master'S Degree, Mass Communication/Media Studies

Bachelor Of Arts (B.A.), Foreign Languages And Literature, General