Hi, I'm Anny. Social Media Manager / Strategist, I'm in charge of creating, developing and implementing communication strategies for brands in social media such as Instagram, Facebook, TikTok, Twitter and Linkedin.An appropriate action plan for a brand on social media should be the following:1. Setting general objectives and KPIs2. Identification and collection of personal buyer data3. Creation of a digital strategy outlining the different communication and promotion channels (paid media)4. Creation of the content strategy for each channel with prior market research (Trends, competition...)5. Establish a release schedule and review metricsIn my agency, Bear Agency, we are characterized by the implementation of these digital strategies with a special focus on Facemarketing (Brand Humanization). We value the importance of the person-person connection to generate real communities.We have worked with more than 30 clients, of which 60% chose to integrate Facemarketing into their strategy, and as a result:- Sales increased- A community (Clients) was built and prefers the brand over the competition.- A feeling of trust towards the brand developed.As a Content Specialist, to develop a successful Facemarketing campaign I have to do a market research first to know the customer needs, then I divide those needs on 3 different objectives:- Value-Added Content: Entertainment, educative, informative.- Branding Content: Reviews, UGC, interviews. - Sales Content: Problem & solution.Copywriting plays an important role in Content Creation. We have to make people engage with us within the first 3 seconds of video or with the first title they see on social media posts. Also, Copywriting should be focused on developing the benefits of the product/service. It should be written in a way that is understandable to the consumer, so they can understand the value they will receive.If you want to know more, contact me! Bearagency.info@gmail.com+58 4129082425