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As a seasoned marketing professional with 14 years of experience in B2B product marketing & digital marketing, I have developed a deep understanding of customer behavior and the ability to craft impactful go-to-market strategies that drive durable growth. With a proven track record of success in launching products, conducting hypothesis testing, and driving measurable results, I am passionate about developing innovative solutions that help organizations grow their businesses by way of learning deeply about their customers.
Intuit
View- Website:
- intuit.com
- Employees:
- 5
- Company phone:
- 1-888-843-5449
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Staff Product Marketing ManagerIntuit Jan 2022 - PresentMountain View, California, UsLaunched QuickBooks Live Tax, an integrated solution combining TurboTax and QuickBooks, by leading product marketing strategy including business modeling, product positioning, product line-up, target customer, messaging hierarchies, channel strategies, sales enablement, E2E experience design, and branding. Transformed QuickBooks from an accounting solution into a comprehensive accounting and tax solution, driving market leadership and on track for 10X revenue growth in year 2.
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Senior Product Marketing ManagerIntuit Apr 2021 - Jan 2022Mountain View, California, UsManaged product marketing & GTM strategies of QuickBooks Live Bookkeeping, #1 virtual bookkeeping service in North America, focusing on messaging, product positioning, target customer, pricing, sales & channel enablement, etc. Led a cross-functional team of 40+ people to develop & execute an AB test that resulted in $XXM lifetime revenue opportunity per year; awarded Experimenter Star Award in 2022 as project lead.Led the acquisition strategy for QB Live's Tier A campaign with $XXM media investment by partnering with Web, Paid Media, Content, PM, Sales, Service, and using insights, learnings, and UserTesting to influence message and design decisions.
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Senior Web Marketing ManagerIntuit Jan 2019 - Apr 2021Mountain View, California, UsManaged web strategies for QuickBooks Online Advanced, QuickBooks Live Bookkeeping, and sales lead generation strategies on QuickBooks.com, working with cross functional teams to improve customer experience and conversionLed E2E web optimization process from uncovering customer insights to creating testable hypothesis, developing testing strategies, driving execution, analyzing results, and finding key insights to inform future testingDrove thousands of leads & subscribers for QuickBooks Live Bookkeeping since the product was launched in Aug 2019 by leading web strategies & A/B testing plans with XD, sales, developers, analytics, etcImproved leads by 3X and subscribers by 2X for QuickBooks Online Advanced through proactively expanding and optimizing the site based on analytics data, heatmaps, user testing, and customer insights
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Sem ManagerAutodesk Nov 2018 - Jan 2019San Francisco, Ca, UsLed a team of 3 SEM strategists to drive paid search acquisition in North America. -
Seo StrategistAutodesk Aug 2015 - Nov 2018San Francisco, Ca, UsDrove organic traffic to Autodesk’s global websites through performing technical site audits, developing Google, Bing, Baidu, NAVER, Yandex SEO strategies, creating search optimized landing pages, and conducting SEO training across the company.Built multiple highly converting landing pages globally that match searcher intent and rank in top position on Google by collaborating with industry marketing, product marketing, digital marketing, demand generation, and web development teams.Optimized campaigns for organic search to drive leads globally through working with campaign development, demand generation, and localization teams.Led SEO localization for 37 Autodesk international sites and develop strategies to scale SEO for multilingual enterprise websites.Increased 4+ local sites’ organic traffic by 2 times through identifying and solving geo-targeting problems.Drove an additional of 200K organic entries, 40K trial downloads, and $22K revenue to Korea site in two years at no marketing spend through identifying and managing new traffic channel.Drove 667K visits, 500K trial downloads, $31K revenue globally at no cost in one year by diverting non-student traffic to product pages.Increased China site’s SEO traffic and trial downloads by 90% and 180% YoY respectively through working with agency on technical audit, keyword analysis, link building, etc. Number of Autodesk’s target keywords ranking on Baidu increased by 50%.Managed and created content for official Autodesk Blog on NAVER blog, one of the most popular social media platforms in Korea, resulting in 12,000+ visits per month with 8% website click through rate in average.
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Seo InternAutodesk Jun 2014 - Aug 2014San Francisco, Ca, UsIncreased Autodesk China and Korea sites’ organic traffic by 13% QoQ and 25% QoQ, respectively, through SEO audit, web data analysis, competitive keyword planning, content writing and strategy, and web navigation improvements Created a guide to evaluate international search engines by comparing the level of impact different ranking factors have on Google, Baidu(China’s #1 search engine), and Naver’s(Korea’s #1 search engine) organic search rankings
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Strategic Planning Assistant ManagerSamsung Electronics Mar 2011 - Mar 2013Suwon-Si, Gyeonggi-Do, KrAnalyzed global technology industry’s competitive landscape through covering 30 companies across 5 industries, researched macroeconomic conditions, and recommended industry-specific solutions to drive Samsung’s growth in Greater China.Managed urgent requests from Future Strategy Office, the control tower of Samsung Group, on in-depth competitor investigations with a response time of less than 2-8 hours, ensuring fast counter-competitor strategy.Led a cross-functional team of 50 people 4 times to plan and execute Samsung Mobile Solutions Forum – one of Samsung’s largest annual B2B marketing event ($700K budget) by soliciting 800 participants (50 C-Level) from 200 leading technology companies, including Acer, Asus, HTC and Lenovo, and 30 media outlets, including Reuters, Bloomberg and Financial Times.Raised Samsung’s brand awareness by co-leading Samsung Mobile’s annual B2C marketing communications event – Samsung Running Festival with Taipei City Government and local PR firm for 4 times with 20,000+ participants per year. -
Strategic Planning SpecialistSamsung Electronics Jul 2008 - Mar 2011Suwon-Si, Gyeonggi-Do, KrAwarded “Outstanding Employee of the Year 2010” – top 2% in companyAssisted in boosting Samsung’s market share by 10% in highly competitive DRAM market through collecting market information from analysts/industrial professionals engagements and building/maintaining DRAM supply model that forecasts competitors’ production and financial data.Compiled and distributed weekly competitive analysis and industry trends reports on semiconductor market for top executives.Managed communication of key internal and external meetings, presentations, news clips, magazine articles, internal reports, and legal documents through written and oral translation (in Chinese, Korean and English).
Anny Ma Skills
Anny Ma Education Details
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Yale School Of ManagementStartegy -
National Chengchi UniversityKorean Language And Culture
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Sungkyunkwan UniversityKorean Language And Literature
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Hanyang UniversityKorean Language And Culture
Frequently Asked Questions about Anny Ma
What company does Anny Ma work for?
Anny Ma works for Intuit
What is Anny Ma's role at the current company?
Anny Ma's current role is Staff Product Marketing Manager at Intuit.
What is Anny Ma's email address?
Anny Ma's email address is an****@****esk.com
What is Anny Ma's direct phone number?
Anny Ma's direct phone number is +141550*****
What schools did Anny Ma attend?
Anny Ma attended Yale School Of Management, National Chengchi University, Sungkyunkwan University, Hanyang University.
What are some of Anny Ma's interests?
Anny Ma has interest in Landscape Photography, Design, Travel Photography, Cooking, Backpacking, Technology, Environment, Street Photography, Foreign Languages, Science And Technology.
What skills is Anny Ma known for?
Anny Ma has skills like Competitive Analysis, Korean, Business Strategy, Strategy, Semiconductors, Product Marketing, Cross Functional Team Leadership, Market Research, Market Analysis, Analysis, Product Management, Business Planning.
Who are Anny Ma's colleagues?
Anny Ma's colleagues are Veselina S. A., Flemin Louies, Katie Ryan, Kelsie Bishop, Kristin Cash, Kathiravan Tamilvanan, Deepa Krishnan.
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