Anna Zając Email & Phone Number

Łódź, Pl

SELECTED SUCCESSES:🎯 Acquisition of new clients for the agency: mBank, Boehringer Ingelheim, Commerzbankwith budgets totaling ca PLN 1m annually🎯 Improved quality of service for existing clients who increased the scope of cooperation (upsell/cross sell)🎯 Winning 10 awards/awards in major industry competitions (including Golden Clips and Employer Branding Excellence Awards) for campaigns run by my team:📢 Recruitment campaigns for mBank ("You fit us!" - recruitment campaign for mBank Contact Center to candidates over 45 years old and Bank Talents - mBank internship program).📢 A PR campaign for Grupa Pracuj (Professional Lifestyle; "Work In Progress. The first podcast about work for Generation Z; Openness and Speed. COVID-19 Pracuj.pl reports)RESPONSIBILITIES:➡ Managing an agency with annual revenues of over 3.5 million➡ Management of a 20-person team responsible for PR services for the largest companies in real estate and technology: JLL, Skanska, 7R, Cavatina; in technology: SAP, Pracuj.pl, Nanovo, and in the area of EB & marketing: mBank, Commerzbank, Fujitsu, Capgemini, Shell, Boehringer Ingelheim➡ Preparation of approx. 60 PR/marketing strategies/product offers per year➡ Selling agency products and services and leading key agency projects➡ Managing budgets of strategic clients worth several million annually

Lodz, Lodz District, Poland

SELECTED SUCCESSES:🎯 A repositioning campaign of the first e-commerce portal for ordering food in Poland - PizzaPortal - I was responsible for designing and implementing a campaign that aimed to change the brand perception on the food ordering market (a portal for ordering various food, not only pizza), improve awareness among new users and penetration among existing ones. I realized two 360-degree campaigns (You click and you eat, GIF me food) in TV / OOH / Radio / PR / Digital channels and activities in the area of restaurant marketing helped to achieve the goals. Aided brand awareness increased by 12 percentage points, spontaneous brand awareness increased by 8 points, and the total recognition of PizzaPortal ads was 11% higher than that of Pyszne.pl (the largest competitor in the market). The results of the campaign also showed that the ads successfully communicated the variety of restaurants and cuisines that the portal offers.RESPONSIBILITIES:➡ Management of the PizzaPortal brand image, conducting broad-based 360 degrees campaigns ➡ Management of advertising budget worth over 15 million PLN annually➡ Implementation of communication and PR strategy of the brand and supervision over its execution➡ Responsibility for content marketing activities in social media (Facebook, Instagram)➡ Conducting advertising campaigns in cooperation with strategic partners, including Coca-Cola Poland, Pepsico, Blik, Payback, KFC, Burger King, Pizza Hut, VISA➡ Cooperation with a media house (supervision of media purchase), a creative agency, a research agency (post test, quantitative and qualitative research) and a PR agency➡ Conducting tenders and price negotiations with key suppliers in the area of marketing➡ Supervision of work of graphic designers and control of all creative projects in brand communication

Warsaw, Masovian District, Poland

SELECTED SUCCESSES:🎯 First ATL image campaign for PKP S.A. - I conducted the first commercial, wide-ranging advertising campaign for PKP and PKP IC companies. It was planned and executed in a record time, taking into account the rigor of the Public Procurement Act. The main goal was to change the perception of the PKP brand and sales of tickets on new routes thanks to the introduction of Pendolino, Newag and Pesa trains on tracks. The campaign significantly increased ticket sales and was successful in terms of brand image.RESPONSIBILITIES:➡ Managing the PKP brand image and 360º activities for the PKP SA brand including running ATL advertising campaigns in close cooperation with PKP Intercity➡ Managing the daily work of a 4-person department responsible for the most important marketing projects, ➡ Refreshing PKP visual identity and exchanging BTL materials➡ Creation and implementation of brand sponsorship strategy,➡ Supervision over CSR activities➡ Coordination of the company's participation in events, fairs and industry events (Economic Forum in Krynica, Railway Workers' Day, European Economic Congress), ➡ Supervision over purchase proceedings carried out by brand management department under the Public Procurement Act.

Łódź Area, Poland

STRATEGIC INITIATIVES AND SPECIAL PROJECTS:🎯 I managed and supervised the rebranding of mBank in the Czech and Slovak markets. I coordinatedwork of an international team of over a dozen people. Successfully completed in record time of 3 months rebranding in the following areas: transaction system, website, internal & external communication of all products and services (including renaming of products), card operations🎯 I created and implemented internal communication strategy of rebranding to about 1,5 million clients of BRE Bank's affluent retail brands: mBank PL / Multibank in Poland🎯 I co-created the internal communication of the new positioning of the mBank brand, as well as the implementation of the transaction service of the new mBank (pre-launch campaign: "mBank reinvented" and launch: "mBank - get to know us anew")SELECTED SUCCESSES:📢 Launch and communication of new products/services to the market, including the automatic savings program mSaver and Aquarius Optimal Investing📢 Creation and implementation of a modern DEMO, i.e. a demo version of mBank's new transactional website: graphic design, animation, UI/UX of the system inspired by gaming industry, testing, production launch, communication to bank's clients📢 Launch of new credit card for clients with partner - Murator Publishing House📢 Broad reach campaign of investment products (Aquarius Optimal Investing) increasing sales of mBank's depositsRESPONSIBILITIES:➡ Marketing communication of products and services for affluent clients: deposits, investments, loans ➡ Launching new products and services on the market ➡ Implementation of marketing campaigns, budget management, accounting for the effectiveness of advertising campaigns based on selected indicators ➡ Cooperation with Product Managers, setting product promotion assumptions, controlling effectiveness of performed activities ➡ Cooperation and supervision over advertising agency, media house, interactive and graphic agency

Postgraduate Studies, Internet Marketing

Master Degree, Management And Marketing