Anna Zając work email
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Anna Zając personal email
Marketing and PR, a field often treated with disregard (after all, everyone knows soccer and marketing), or even suspected of bad intentions (the media lies!) - has fascinated me for many years ❤️ At university I met a wise lecturer who got me interested in this field, and it has remained so until today.🎯 I have experience in creating and implementing communication strategies for brands. I've created several Digital, ATL, BTL campaigns for brands from different industries in B2C area, including social media channels and performance marketing. I can say about myself that I have project management skills and I can turn a vaguely defined vision into a strategy and implement it. I am known for always successfully completing projects.Some of the most important projects I have completed are:📢 Rebranding of mBank in Czech Republic and SlovakiaI supervised and coordinated the work of an international team of over a dozen people. In record time of 3 months we successfully executed the rebranding in the following areas: transaction system, website, internal & external communication of all products and services.📢 Repositioning campaign of PizzaPortal (now Glovo) - the first e-commerce portal for food ordering in Poland (multi-channel digital & ATL campaign), which changed brand perception on the food ordering market, improved awareness among new users as well as penetration among existing users.📢 First ATL image campaign in PKP S.A. - ATL/BTL/Digital campaign executed in record time, taking into account the rigors of the Public Procurement Act. The main goal was to change the perception of the PKP brand and sell tickets on new routes thanks to the introduction of Pendolino, Newag and PESA trains to the tracks.🔛 Currently I'm a Client Service Director in a PR agency 💬 and I manage a team of about 20 consultants specializing in Public Relations and Employer Branding. We work for the biggest brands known all over the world 🏆 in the area of B2B communication in the fields of real estate, technology, retail, tech & proptech.Privately, I'm perfecting my horse riding technique and trying to read all the books I'm addicted to buying 📚 📚 📚 📚 This is helped by my speed reading technique which allows me to read over 2000 words per minute.Feel free to contact me at email: zajacanna@ymail.com and phone +48502443239
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Dyrektor ZarządzającyLinkleadersŁódź, Pl
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Managing DirectorLinkleaders Nov 2022 - Present
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Client Service Director / Pr & Marketing DirectorLinkleaders Jan 2019 - Nov 2022SELECTED SUCCESSES:🎯 Acquisition of new clients for the agency: mBank, Boehringer Ingelheim, Commerzbankwith budgets totaling ca PLN 1m annually🎯 Improved quality of service for existing clients who increased the scope of cooperation (upsell/cross sell)🎯 Winning 10 awards/awards in major industry competitions (including Golden Clips and Employer Branding Excellence Awards) for campaigns run by my team:📢 Recruitment campaigns for mBank ("You fit us!" - recruitment campaign for mBank Contact Center to candidates over 45 years old and Bank Talents - mBank internship program).📢 A PR campaign for Grupa Pracuj (Professional Lifestyle; "Work In Progress. The first podcast about work for Generation Z; Openness and Speed. COVID-19 Pracuj.pl reports)RESPONSIBILITIES:➡ Managing an agency with annual revenues of over 3.5 million➡ Management of a 20-person team responsible for PR services for the largest companies in real estate and technology: JLL, Skanska, 7R, Cavatina; in technology: SAP, Pracuj.pl, Nanovo, and in the area of EB & marketing: mBank, Commerzbank, Fujitsu, Capgemini, Shell, Boehringer Ingelheim➡ Preparation of approx. 60 PR/marketing strategies/product offers per year➡ Selling agency products and services and leading key agency projects➡ Managing budgets of strategic clients worth several million annually
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Brand ManagerPizzaportal.Pl (Obecnie Glovo) Jun 2017 - Dec 2018Lodz, Lodz District, PolandSELECTED SUCCESSES:🎯 A repositioning campaign of the first e-commerce portal for ordering food in Poland - PizzaPortal - I was responsible for designing and implementing a campaign that aimed to change the brand perception on the food ordering market (a portal for ordering various food, not only pizza), improve awareness among new users and penetration among existing ones. I realized two 360-degree campaigns (You click and you eat, GIF me food) in TV / OOH / Radio / PR / Digital channels and activities in the area of restaurant marketing helped to achieve the goals. Aided brand awareness increased by 12 percentage points, spontaneous brand awareness increased by 8 points, and the total recognition of PizzaPortal ads was 11% higher than that of Pyszne.pl (the largest competitor in the market). The results of the campaign also showed that the ads successfully communicated the variety of restaurants and cuisines that the portal offers.RESPONSIBILITIES:➡ Management of the PizzaPortal brand image, conducting broad-based 360 degrees campaigns ➡ Management of advertising budget worth over 15 million PLN annually➡ Implementation of communication and PR strategy of the brand and supervision over its execution➡ Responsibility for content marketing activities in social media (Facebook, Instagram)➡ Conducting advertising campaigns in cooperation with strategic partners, including Coca-Cola Poland, Pepsico, Blik, Payback, KFC, Burger King, Pizza Hut, VISA➡ Cooperation with a media house (supervision of media purchase), a creative agency, a research agency (post test, quantitative and qualitative research) and a PR agency➡ Conducting tenders and price negotiations with key suppliers in the area of marketing➡ Supervision of work of graphic designers and control of all creative projects in brand communication -
Head Of Brand Management DepartmentPolskie Koleje Państwowe S.A. Dec 2014 - Feb 2017Warsaw, Masovian District, PolandSELECTED SUCCESSES:🎯 First ATL image campaign for PKP S.A. - I conducted the first commercial, wide-ranging advertising campaign for PKP and PKP IC companies. It was planned and executed in a record time, taking into account the rigor of the Public Procurement Act. The main goal was to change the perception of the PKP brand and sales of tickets on new routes thanks to the introduction of Pendolino, Newag and Pesa trains on tracks. The campaign significantly increased ticket sales and was successful in terms of brand image.RESPONSIBILITIES:➡ Managing the PKP brand image and 360º activities for the PKP SA brand including running ATL advertising campaigns in close cooperation with PKP Intercity➡ Managing the daily work of a 4-person department responsible for the most important marketing projects, ➡ Refreshing PKP visual identity and exchanging BTL materials➡ Creation and implementation of brand sponsorship strategy,➡ Supervision over CSR activities➡ Coordination of the company's participation in events, fairs and industry events (Economic Forum in Krynica, Railway Workers' Day, European Economic Congress), ➡ Supervision over purchase proceedings carried out by brand management department under the Public Procurement Act. -
Brand ManagerMbank S.A. Nov 2007 - Nov 2014Łódź Area, PolandSTRATEGIC INITIATIVES AND SPECIAL PROJECTS:🎯 I managed and supervised the rebranding of mBank in the Czech and Slovak markets. I coordinatedwork of an international team of over a dozen people. Successfully completed in record time of 3 months rebranding in the following areas: transaction system, website, internal & external communication of all products and services (including renaming of products), card operations🎯 I created and implemented internal communication strategy of rebranding to about 1,5 million clients of BRE Bank's affluent retail brands: mBank PL / Multibank in Poland🎯 I co-created the internal communication of the new positioning of the mBank brand, as well as the implementation of the transaction service of the new mBank (pre-launch campaign: "mBank reinvented" and launch: "mBank - get to know us anew")SELECTED SUCCESSES:📢 Launch and communication of new products/services to the market, including the automatic savings program mSaver and Aquarius Optimal Investing📢 Creation and implementation of a modern DEMO, i.e. a demo version of mBank's new transactional website: graphic design, animation, UI/UX of the system inspired by gaming industry, testing, production launch, communication to bank's clients📢 Launch of new credit card for clients with partner - Murator Publishing House📢 Broad reach campaign of investment products (Aquarius Optimal Investing) increasing sales of mBank's depositsRESPONSIBILITIES:➡ Marketing communication of products and services for affluent clients: deposits, investments, loans ➡ Launching new products and services on the market ➡ Implementation of marketing campaigns, budget management, accounting for the effectiveness of advertising campaigns based on selected indicators ➡ Cooperation with Product Managers, setting product promotion assumptions, controlling effectiveness of performed activities ➡ Cooperation and supervision over advertising agency, media house, interactive and graphic agency
Anna Zając Skills
Anna Zając Education Details
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Internet Marketing -
Management And Marketing
Frequently Asked Questions about Anna Zając
What company does Anna Zając work for?
Anna Zając works for Linkleaders
What is Anna Zając's role at the current company?
Anna Zając's current role is Dyrektor zarządzający.
What is Anna Zając's email address?
Anna Zając's email address is ania-12@wp.pl
What schools did Anna Zając attend?
Anna Zając attended Leon Kozminski Academy, University Of Lodz.
What skills is Anna Zając known for?
Anna Zając has skills like Internet Banking, Online Advertising, Marketing Strategy, Marketing Communications, Market Research, Advertising, Retail, Retail Banking, Budgets, Marketing, Sales, Online Marketing.
Who are Anna Zając's colleagues?
Anna Zając's colleagues are Monika Aleksandrzak-Grabska, Anna Bień, Michał Sajda, Aleksandra Patura, Dominika Kowalska, Przemysław Kuć, Dr Farah Deasi.
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Anna Zając
Computer Science Student At The Agh University Of Science And Technology In KrakowCracow -
2gmail.com, iaggbs.com -
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