Anna Zając Email & Phone Number

Marketing and PR, a field often treated with disregard (after all, everyone knows soccer and marketing), or even suspected of bad intentions (the media lies!) - has fascinated me for many years ❤️ At university I met a wise lecturer who got me interested in this field, and it has remained so until today.🎯 I have experience in creating and implementing communication strategies for brands. I've created several Digital, ATL, BTL campaigns for brands from different industries in B2C area, including social media channels and performance marketing. I can say about myself that I have project management skills and I can turn a vaguely defined vision into a strategy and implement it. I am known for always successfully completing projects.Some of the most important projects I have completed are:📢 Rebranding of mBank in Czech Republic and SlovakiaI supervised and coordinated the work of an international team of over a dozen people. In record time of 3 months we successfully executed the rebranding in the following areas: transaction system, website, internal & external communication of all products and services.📢 Repositioning campaign of PizzaPortal (now Glovo) - the first e-commerce portal for food ordering in Poland (multi-channel digital & ATL campaign), which changed brand perception on the food ordering market, improved awareness among new users as well as penetration among existing users.📢 First ATL image campaign in PKP S.A. - ATL/BTL/Digital campaign executed in record time, taking into account the rigors of the Public Procurement Act. The main goal was to change the perception of the PKP brand and sell tickets on new routes thanks to the introduction of Pendolino, Newag and PESA trains to the tracks.🔛 Currently I'm a Client Service Director in a PR agency 💬 and I manage a team of about 20 consultants specializing in Public Relations and Employer Branding. We work for the biggest brands known all over the world 🏆 in the area of B2B communication in the fields of real estate, technology, retail, tech & proptech.Privately, I'm perfecting my horse riding technique and trying to read all the books I'm addicted to buying 📚 📚 📚 📚 This is helped by my speed reading technique which allows me to read over 2000 words per minute.Feel free to contact me at email: zajacanna@ymail.com and phone +48502443239

Listed skills include Internet Banking, Online Advertising, Marketing Strategy, Marketing Communications, and 15 others.