China market expert, specialising in the biobased industry. I possess over 20 years of industry experience in China, focusing on business development and project management. During my initial decade, I primarily engaged in product marketing for multinational corporations within the petrochemical and life sciences sectors. As of 2009, I shifted towards strategic investment consultancy. After completing my executive leadership programme in the Netherlands in 2016, I dedicated myself to environmental sustainability initiatives and partnered with leading international conservation organisations, while co-founding startup programmes.