Programmatic Campaign Manager
Current• Set up, run, and optimize programmatic strategies (Open Market, PMP, PG) across diverse DSPs for various campaign formats, including Display, Video, YouTube, Audio, and DOOH.• Guarantying the achievement of advertiser goals and KPIs, consistently surpassing campaign performance benchmarks for the brand such as ~90% viewability, ~85% VCR, ~0.10% CTR Display, managing a digital advertising budget of ~$4M annually over three large accounts.• Implemented innovative top-funnel strategies to enhance the effectiveness and efficiency of awareness campaigns, leading to a 28% improvement in overall engagement and a 35% increase in on-target reach.• Generate and communicate comprehensive campaign pacing and performance reports across various platforms, extracting valuable insights and formulate recommendations to client and cross-functional teams.• Work closely with Ad Operations to troubleshoot and prevent any delays in delivering for the client.• Successfully executed Brand Lift Studies for Ad Recall, Consideration, and Purchase Intent metrics, providing the brand with detailed insights to align future campaigns with its marketing goals.• Manage QA process to guarantee precise campaign implementation and pacing.
