Anna Noguera Valdueza Email & Phone Number

Toronto, Ontario, Canada

• Set up, run, and optimize programmatic strategies (Open Market, PMP, PG) across diverse DSPs for various campaign formats, including Display, Video, YouTube, Audio, and DOOH.
• Guarantying the achievement of advertiser goals and KPIs, consistently surpassing campaign performance benchmarks for the brand such as ~90% viewability, ~85% VCR, ~0.10% CTR Display, managing a digital advertising.
• Implemented innovative top-funnel strategies to enhance the effectiveness and efficiency of awareness campaigns, leading to a 28% improvement in overall engagement and a 35% increase in on-target reach.
• Generate and communicate comprehensive campaign pacing and performance reports across various platforms, extracting valuable insights and formulate recommendations to client and cross-functional teams.
• Work closely with Ad Operations to troubleshoot and prevent any delays in delivering for the client.
• Successfully executed Brand Lift Studies for Ad Recall, Consideration, and Purchase Intent metrics, providing the brand with detailed insights to align future campaigns with its marketing goals.

Toronto, Ontario, Canada

• Contact applicants via phone/email to provide them with timely relevant information regarding their George Brown College application and problem-solve any concerns or obstacles that prevent them from attending college.
• Promote college events such as Campus Tours and Program/Centre Information Sessions to increase awareness and the number of sign-ups.
• Input calls data on Salesforce CRM, paying attention to detail and accuracy.

Barcelona, Cataluña / Catalunya, España

• Host onboarding kick-off meetings to ensure project alignment between internal and external stakeholders for efficient program execution with its Customer Data Platform (CDP) and ID+ (cookie-less solution), resulting.
• Build, maintain and nurture solid and professional relationships with all assigned accounts and digital agency partners. Designed and delivered successful training sessions and educational resources, increasing.
• Anticipate and monitor dissatisfied accounts and ensure problems/technical issues are dealt with swiftly and appropriately, resulting in a decrease of customer churn rate by 20%.
• Identify upsell and cross-sell opportunities with existing clients and feed opportunities back to Sales Team.

Madrid

• Work alongside BDMs, Marketing, Billing & Platform owners to improve processes
• Develop improvement plans to enhance the engagement of TOP Partners
• Customer Focus helping them to control their Cloud Business
• Build reports to support Sales Management and Field Force by Power BI

Barcelona Area, Spain

• Organization and execution of strategic plans for client development, coordinating with general sales and specialists
• Detection and tracking of potential clients through sales analysis and external information
• Planning and management of annual client profiling
• Coordination, management and tracking of commercial activities, marketing/product campaigns and action plans
• Analysis of customer satisfaction survey and management of follow upCRM (Compass) local manager:
• Direct communication with the European IT team: proposal, implementation and testing of improvements

Barcelona Area, Spain

• Commercial management
• Administrative functions
• Front office
• Cash register and cash machines

Postgraduate Certificate, Digital Marketing

Project Management Executive Program, Project Management

Administración Y Dirección De Empresas

Grado En Administración Y Dirección De Empresas