Annika Olsson Email & Phone Number

Copenhagen, Dk

Sjælland, Danmark

Ekspres Bank, BNP Paribas Personal FinanceEkspres Bank is part of BNP Paribas Personal Finance, operating in Denmark, Norway,and Sweden with approximately 300 employees. The bank offers a wide range of financial products, including loans, credit cards, and insurance.As Nordic CEO, I had the overall responsibility for the entire business across three countries. PNL responsibility of 2 B€ and led an organization of 300 employees. In close collaboration with BNP Paribas’ headquarter in France, I ensured that the company complied with local regulations while implementing major business transformations. One of my key tasks was restructuring the company from a country-specific to a unified Nordic organization, enhancing collaboration across the region.Key Achievements:Business transformation: Successfully restructured the organization from country-based operations to a unified Nordic structure.Market expansion: Launched retail operations in Sweden and card operations in Norway.Regulatory compliance: Implemented new administrative processes to ensure full compliance with local regulations.Process optimization: Introduced fully automated application processes, increasing operational efficiency.

Norway

Stockholm County, Sweden

Denmark

Sweden

Ekspres Bank, BNP Paribas Personal FinanceAs Deputy CEO, I was responsible for all commercial activities across the Nordic region, including P&L for several business lines such as loans, deposits, cards, marketing,resale, and cross-selling. I managed daily operations and was responsible for implementing business strategy, digitalization, and developing new products and channels. In 2017, I led the acquisition and integration of Seven Day Finans, where I focused not only on technical and administrative integration but also on cultural alignment. Additionally, I played a key role in establishing partnerships and expanding our business in the region, including the launch of retail operations in Sweden.Key Achievements:Product development and market expansion: Introduced new business lines and launched retail operations in Sweden.Strategic leadership: Played a key role in the acquisition and integration of SevenDay Finans in Sweden, strengthening the company’s presence in the region.Digitalization: Led digital transformation, focusing on automation and improving the customer experience.

Copenhagen Area, Denmark

Ekspres BankAs Nordic Sales Director, I was responsible for all sales and P&L in Denmark and Norway, including partnerships with major retail chains such as Jysk, Bilka, Elgiganten, YouSee, and Bauhaus. I worked closely with partners on product development, pricing and customer experiences, while ensuring budget targets were met. A significant part of my role was to build and lead a strong sales team, which focused on acquiring new customers and retaining existing ones, while driving innovation in product development and campaigns that added value for our partners.Key Achievements:Business growth: Successfully launched retail operations in Norway and contributed to regional growth, achieving market leadership in Denmark, a key milestone for the company’s development.Partnership expansion: Developed new partnerships across the Nordic region,increasing market share.Process optimization: Aligned sales processes with BNP Paribas standards following the group’s acquisition.

Resurs BankResurs Bank is a Nordic financial institution focused on consumer loans and partnerships across multiple markets.As Sales Manager for external markets, I was responsible for expanding the bank's operations from being primarily Sweden-based to include Denmark, Norway, Finland,and Germany. I led customer service and sales teams in each country and was responsible for credit approvals and regulatory compliance across local markets.Key Achievements:Market expansion: Launched operations in Norway and Finland, resulting in over 500% growth in the external business.International development: Built strong sales and operation department in three new countries within three years.Process efficiency: Implemented streamlined customer service and credit approval processes, improving efficiency across markets.

Education record

Education record

Education record

Kandidatgrad, Økonomi Og Markedsføring

Education record