 Earlier associated with Ultratech Cement Ltd as General Manager  Extensive experience in consistently raising sales and profitability for the company. Proficient at maintaining cordial relationship with customers, ensuring quality and service norms to achieve customer satisfaction and business retention.  Exposure in implementation of marketing/ sales promotion plans for business generation. Adept in steering bottom line profitability by ensuring optimal utilization of available resources.  An effective communicator with excellent relationship building & interpersonal skills.o Developing marketing strategies to build consumer preference and drive volumes. Assessing budgets including manpower planning initiatives & ensuring adherence to planned expenses.  Conducting competitor analysis by keeping abreast of market trends to achieve market share metrics. Managing marketing operations for achieving growth & initiating market development techniques.  Analyzing latest marketing trends and tracking competitors’ activities and providing valuable inputs for fine tuning sales and marketing strategies. Networking with financially strong and reliable dealers resulting in deeper market penetration and reach. Evaluating performance & monitoring dealer’s sales and marketing activities. Monitoring dealer sales and marketing activities; implementing effective strategies to maximize sales and accomplishment of revenue and collection targets. Managing change and driving new initiative at dealer network in line with strategic plan set. Maintaining cordial relations with customers to sustain the profitability the business. Providing value added customer services by attending to customer queries and issues.  Recruiting, selecting & monitoring team members, thereby ensuring optimum performance. Developing need based training modules for developing multi skilled work force for utilization within.