Anoop Chenthamara Email & Phone Number

Bengaluru, Ka, In

Bangalore

Experienced in IT and Digital Marketing automation tools, Master Administrator with extensive proficiency in Adobe Experience Platform, AJO , Adobe Campaign and Oracle Eloqua.Leading 9 Member team to do North America B2C operations for automated Trigger and Batch campaigns.Collaborating with the Marketing Managers for planning the campaign strategies. Provided technical guidance and support in the initial planning phase, resulting seamless campaign build.Led email marketing communication for the product launches - Adobe Express, Firefly , GenAi etc.Managing the biggest migration of campaigns from Adobe Campaign to AEP and AJO platforms. Cross collaboration with product and data team for an on-time and errorless delivery.Strong hands-on experience in developing both B2B and B2C Marketing strategies and Digital Marketing Campaigns.Reviewing the campaigns developed by the digital campaign developer and approve the same to launch.Multiple Pipeline export jobs are developed to send the campaign performance data to different systems, hence it is used for Power Bi reports, Analytics etc.Developing and Maintaining architecture standards and best practices, resulting an improvements in overall campaign optimizations.Conducting Technical interviews for the selection of candidates to fill Digital Marketer/Analyst vacancies.

India

Developed and Implemented new marketing plans and campaigns in the Digital Marketing Tool - Adobe Campaign, Oracle EloquaDeep understanding and working knowledge in B2B and B2C Marketing techniques. Development experience in - Campaigns, Emails, Workflows, Segments, Forms, Landing pages etc.Integration Experience- Adobe Campaign with adobe suit(Analytics, Audience Manager, AEM etc.)CRM Integration - Have worked on Campaign and Salesforce integration. Developed multiple CRMdata import and export workflows in Adobe Campaign.Initial configuration of FDA in Adobe campaign for Azure Synapse DB connection. Azure Data factory - Have worked on ETL data transfer from Data lake to Synapse DB. Amazon S3 and SFTP integration for data transfer from multiple applications to Adobe Campaign.

Chennai Area, India

Build complex multi-step campaigns and marketing assets including: Custom Data Objects, Dynamic/Personalized Content, Segmentation etc. in Oracle Eloqua and Adobe Campaign.Worked with the migration team to replicate the whole business structure available in Adobe Campaign to Oracle Eloqua.Developed and Implemented new marketing plans and campaigns in the Digital Marketing Tool - Adobe Campaign, Oracle EloquaCreated analytical reports in OBIEE Insight integrated with Eloqua.Understanding the concept of Salesforce.com and Adobe Experience Manager to integrate the marketing tool and modify the integration according to the business requirement.

Bachelor Of Technology - Btech, Computer Engineering, 7.3 Cgpa

Education record