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A seasoned strategic and innovative commercial finance and operations leader with over 30 years experience, Anoop is known for maximizing operational excellence and delivering financial performance.As COO/CFO at The Entertainer, Anoop led Operations (Production, FP&A, Finance, HR and Legal) and the business through strong performance management, optimizing workflows and building effective relationships. Managed The Entertainer's profitable growth, driving x6 increase in equity value through the Book to App digital transformation.Anoop has extensive experience delivering business solutions in Technology (Sales $250m), Media (x4 growth), F&B (Sales $1.5b) and Global FMCG (+$1b) industries serving across multiple geographies, UK, Germany, Greece, Qatar and Dubai through expert performance management, pragmatic approach to decision making and problem solving with rigorous business modelling.Anoop is an Associate Chartered Management Accountant (ACMA), holds a BSC degree in Mathematics and is currently based in Dubai.
Terra Virtua
View- Website:
- terravirtua.io/artist/Amrita
- Employees:
- 2
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Chief Financial OfficerTerra VirtuaUnited Arab Emirates
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Chief Financial OfficerTerra Virtua Jan 2020 - PresentLondon, England, Gb -
Coo/CfoThe Entertainer Fz Llc May 2016 - Jul 2020Dubai, Uae, AeProvides Discount Offers via Applications for Consumers & Business Clients across ME, Africa, Asia & Europe. • Drove profitable growth (increased company value x6) through business insights and financial management, including Strategic planning, budgeting, forecasting and gap planning• Exponential growth in revenue and profit, with increased investment (headcount from 70 to 400)• Ongoing business improvements through transformational change • Directly managing all operations; Finance, FP&A, Legal, HR and Production.• Further developed and enhanced business processes through transition from Book to App -
Cfo & OperationsThe Entertainer Fz Llc Jan 2015 - May 2016Dubai, Uae, Ae• Transformed and upweighted functions in FP&A and Finance across all areas• Optimised Production organisation, streamlined workflows through digital transformation, Book to App
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Head Of Finance And OperationsSalam Media Cast Mar 2012 - Dec 2014Doha, QaTV Technology Company building TV Networks in the Middle East. • Achieved high growth (4X) in three years• Turnaround proposition• Optimised value, through commercial modelling and business optimisation -
Finance Director – Finance Planning And Analysis / Sales OperationsAvid Technology Feb 2009 - Feb 2012Burlington, Ma, UsTV News, Sports & Movie Production Technology Company.• Europe, Middle East, Russia, India & Africa• Staff of 400 Personnel, Revenues $250m• Drove profitable sales through business analytics, tracking and reporting -
Retail / Cash & Carry Commercial Financial ControllerPremier Foods Oct 2007 - Dec 2008St Albans, Hertfordshire, GbUK’s leading food producer (Net Sales $1.5b).• Delivered on business growth drivers -
Commercial Finance Manager - Various RolesDiageo Gb Jan 1992 - Jul 2007London, GbA global multinational alcoholic beverages company. Responsible for financial management, rigour in decision making and profitable growth.• 2005 to 2007: GB rollout of Financial & Commercial processes and tools• 2003 to 2005: Optimised Field Sales organisation and value• 1999 to 2003: Diageo GB (+$300m), aligned and consolidated Beers and Spirits divisions• 1997 to 1999: Diageo Greece (Athens based), facilitated smooth integration of Guinness & Grand Met finance departments• 1992 to 1996: Systems development (Germany based) and various financial roles
Anoop Lal Skills
Anoop Lal Education Details
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University Of BradfordMathematics -
Walford High School
Frequently Asked Questions about Anoop Lal
What company does Anoop Lal work for?
Anoop Lal works for Terra Virtua
What is Anoop Lal's role at the current company?
Anoop Lal's current role is Chief Financial Officer.
What is Anoop Lal's email address?
Anoop Lal's email address is la****@****sky.com
What is Anoop Lal's direct phone number?
Anoop Lal's direct phone number is +971442*****
What schools did Anoop Lal attend?
Anoop Lal attended University Of Bradford, Walford High School.
What skills is Anoop Lal known for?
Anoop Lal has skills like Charterd Institute Of Management Accountants, Managerial Finance, Sap, Pricing, Forecasting, Strategy, Performance Management, Management, Strategic Planning, Business Intelligence, Analysis, Cross Functional Team Leadership.
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