Knowing the basics of marketingKnowing how to plan and having the ability to manage timeHaving creative and good presentation skillsKnowledge in key areas of marketing (SEO, social media, content marketing, email marketing, PPC and SEM)Know how to plan, create and implement a marketing strategyUnderstand the key measurement tools availableDeveloping social presence and advocating brands effectivelyStay current in marketing trends and news e.g. Google updates and changes in algorithms