We are taking expression arts spaces to extreme rural India through books, theatre, art, music and storytelling. #KahaniKiDukaan is a foundation which explores rural India's dreams, fears and fantasies through storytelling and performance art. Our first storyshop, #KahaniKiDukaan at Gunehar (Bir) launched in 2019 is making its presence felt in the other remote corners of the country. For instance, we recently sponsored a rural football team's jerseys in a small Punjab village.We have created a Children's museum (made for children and by rural Children of Himachal) which helps you explore a rural himachal village through its Children's point of view.Our mobile library #storiesintented has distributed story books in over 20 extreme villages in Himachal & Punjab with no access to fiction and pop culture.We have setup women skill center in Himachal to revive sustainable/tribal methods of making binnas.We love what Himachali women do at home and field and have curated feminist stories from rural India into Himachal's first naariwadi festival If you would like to sponsor a rural library/performance art space that is helpingMake art and performance art accessible for everyone in remote corners of the country and in the process building rural librariesbridging rural urban divide by turning everyday rural stories into theatre/podcasts/art and taking rural folklore to urban Livingrooms.do drop us a hi! at stories@kahanikidukaan.inKahani Ki Dukaan writes and performs broadways based on real-life stories from remote villagesruns an audio story project that blends reality with fiction, in these outlying areas creates storybooks with or without words through illustrations that transcends languagecreates art galleries and performance art spaces in secluded villagesdoes busking and workshops in these inaccessible corners encouraging extra-curricular

Foundonallfours is an artist collective that tell stories through words, verses, chords, fire, movements, drama, puppets, art and more. We fuse multiple artforms to narrate an original story at livingrooms, classrooms, artrooms and boardrooms. Foundonallfours recently concluded our 20-city storytelling tour where we performed across streets, pubs, cafes, offices, livingrooms, art galleries and classrooms in over a month. In the past couple of months we organised a performance art festival each in Mumbai and Delhi called #Foafestival, a place where performances meet art. We have curated over 300 livingroom | classroom | boardroom | artroom gatherings so far. Here's what media is saying about us. https://m.mid-day.com/articles/a-festival-for-the-curious--at-an-upcoming-festival-in-colaba/20419166http://www.asianage.com/life/more-features/200119/the-backpacking-minstrels.htmlhttps://www.indiatoday.in/mail-today/story/by-invitation-only-1517368-2019-05-05http://epaper.navhindtimes.in/NewsDetail.aspx?storyid=296479&date=2019-01-13&pageid=1http://www.thehindu.com/books/found-on-all-fours-a-meeting-of-the-roads-less-travelled/article23393079.ecehttps://www.thehindu.com/society/a-new-tribe-of-storytellers-is-using-every-trick-in-the-book-to-keep-you-rapt/article25578259.ecehttps://lbb.in/delhi/foundonallfours-showoff-evenings-travel-stories-meetups/https://frapperz.com/feeddetails/Quirky-Interesting-And-Found-On-All-Fours--Meet-The-Untravelers/343https://www.tripoto.com/trip/an-evening-with-a-travelling-travelers-club-59a3cae687b77https://lbb.in/delhi/new-chandni-chowk-meet-live-music-travel-stories-lots-street-food/https://www.whatshot.in/delhi-ncr/this-community-of-travellers-is-hosting-secret-meetups-in-delhi-wanna-join-c-6702Follow our busking journey at www.instagram.com/foundonallfours

sells, shoots & leaves.I write brand philosophies and films, I sell a sense of humour with outrageous ideas & leave for mountains after every winadding some vibe to ibis #vibeisatibismade hospitality spiritual #fortheloveofnowturned every tom into #ibisfluencersfor winters made Nilon's wear #andarkisweatermade achaars GenZ for Nilon's #achaarpevichaarkickstarted Skootr with #UnlikeOffices and #ChuckWFHearning some hope for Brookfield with #treesofhopeAsked seekers to Shine, not just look for a Naukri.Visited their office and now Oteria is #PlayingtoSkin

Lead the largest digital creative team in the country. Turned a bunch of 100-odd people with first world problems across Delhi, Mumbai and Bangalore into idea-selling machines. On an average we, as a team, handled 50-clients-a-month and 4 new pitches a month, without creatively losing any. For instance, Tinder, Fortis, GoAir, American Standard, Grohe, Canon, Witlinger, Kiabi, Fab India, Whisper among a dozen others would tell you how we were the monks who sold ideas so that our favorite brand managers didn't have to sell their Ferraris. Hired a bunch of unsuspecting outsiders to create the most versatile team digital advertising has ever seen - paragliders, musicians, fire-spinners, poets, bloggers, photographers. Together, amidst fun and games, we have manged to script, ideate and direct animation films, brand films, social stories, mobile films and launched innumerable campaigns across social platforms that left an indelible impressions on social. For me, Pitch meetings are nothing but standup acts, campaign meetings are nothing but hangout with buddies & Advertising is nothing but being original & witty at pickup lines. Lead 40 creative pitches in eight months. Lost none. Often considered,The idea person.The go-to-person for pitching ideas & digital strategy. The talker in the pitches.Mr inappropriate.

If we were an agency, we would be the smallest agency in the world. (un)Fortunately, we are two independent creators (ex-advertising creative directors) with the plethora of ideas/zeal and experience and proven ability to ideate/execute campaigns in short deadlines. We help brand managers look sassy with their bosses. We help agencies look slick during pitches. Pitches wonFor Cheil: adidas Football, adidas Cricket, William Grants, Monkey ShoulderFor Rep India: Fortis Healthcare. Tinder. Go Air. Canon. Grohe. American Standard. What do we bring to the floor?An impeccable content strategyBrand campaigns that make brand managers look like million dollars, Content management & content strategy that shall make you the next Netflix/Ikea/Zomato, Social media marketing madness, Brand management and custodian skills, lots of optimism and energy,some metals,an ability to tickle your audience,a zest to narrate your story through animation/video, scripts for short and long video spots, digital solutions to communication problems.consumer insights.a few feathers in our creative cap for brands like Samsung, adidas, Grants, Monkey Shoulder, Ali Baba, Tinder, Select CITYWALK, Fortis Healthcare, Modern Bread, Flying Machine, and a dozen more. long beards.ability to execute great ideas in-house.a lot of consumer insights resulting in inspiring visual design and disruptive brand language. an urge to collaborate with your social/digital teams

Apart from carrying a pretentious long beard, I encouraged some established brands to embrace social media not as if they own it, but with humility, intelligence, wit and quirk.My primary focus wasTake the jargons out of social media communication.Plan, write and execute digital campaigns that not just make people participate but think of a brand as a human friend.Bitch about how Mr Zuckerberg isn't doing us a favour with free basics. Think beyond Facebook, Twitter and Instagram as social media tools.Think ideas that make silly look good, are effective yet low-budget.Achievement: Successful helped the agency win new businesses with adidas and William Grant's.Gave digital edge to these brands over their competitors: Samsung, adidas, Grant's, Monkey Shoulder, Viber, inshorts, UC Browser, Jet Airways.

One of the core strengths that I have mustered over the years was to pull off satire on social media with ease. In fact, social media wasn’t a platform for me to broadcast my personal life; rather I became a lampoonist, always trying to find the funnier side of things. This was big enough a hint for me to drop my corporate suit and start doing what I enjoyed doing the most – create content for social media with a tinge of humour. So, I started writing content for young brands on social media with a dash of wit that’d build an immediate connect with the target audience. The idea is simple - to create social media content that’s original, likable, shareworthy and aesthetic. Also, I am working on a couple of Android apps (as content head) with a bunch of app developers, which bring satire, writing and design together. In the past six-months, we have managed to build a mobile community (15k+ downloads) ft standup comedians allowing users to post anonymously. We are also working on world's first mobile parody social platform where users can play multiple characters from any age/era and create satire within a given context. Impersonation is at the core of this application.My FB: https://www.facebook.com/anup.chughMy Twitter: @chughster

As a part of the Internal Communications and Branding team, I perform the following roles: Ideate and edit internal magazineConcieved/moderate internal social networking platform that binds 2,00,000 employees.Ensure effective communication of TCS brand to internal customers.Conceive and promote internal brands.Conceptualise and set directions for channels for internal branding – Ultimatix, @TCS, Infinity, and eMart. Mentor, strategise, and carry out communication campaigns for various business units / groups / geographies within the organisation.Suggest guidelines for internal branding.Involve in corporate marketing initiatives to build TCS Brand.

CFO India is a niche magazine reaching the financial wizards of the country at their desks and I was pretty much chilling here while taking interviews of the best financial brains in the country, while I stayed poor.

I spearheaded a bi-weekly supplement on media and advertising with DNA Money called Adzip. Mostly hanging out with uncles and aunties of advertising without realising I'd become one, someday and people would interview me. Tragic.

I had joined India Today Group at a time when they were launching two new automobile magazines - Auto Bild (world's best-selling auto magazine) and India Today Auto (a new product) - in a market already filled with similar titles. The challenge was to successfully launch the country's first fortnightly auto magazine (Auto Bild). I spearheaded Motorsports section and Advisor section for the two magazines. I had contributed in road tests, car reviews, travelogues and the other features. I had my own no-holds-bar column for the IT Auto - Tail Piece. I have played a key role in editing the final product, not just for the sections I was responsible for but, for the entire magazine.

My responsibilities were to write business articles for the pink paper and its online edition. I looked after the home page, which involved writing fascinating headlines, captivating intros, inviting synopsis and tempting, winsome and witty articles, usually depicting farcical side of the business world. Making readable packages out of banal stories. I believe a few prosaic stories belonging to the same genre can be made into a lucid package. After all, no one likes scrumptious dishes presented in an unpalatable manner.

I was assigned to design & plan Business pages for New Delhi, Bhopal, Bhubneshwar & Kochi editions. JR included editing copies and writing a weekly Business column 'MONDAY BLUES'I contributed a number of travelogues for the Alliance Air in-flight magazine - Darpan - published by the CMYK Group.