Senior Manager - Digital Marketing (Paid Marketing, SEO, Content Marketing)

KENT RO Systems is a company that is driven by innovation, and that is visible in our wide range of products including water purifiers and softeners, air purifiers, cold pressed juicers, vegetable and fruit purifiers, vacuum cleaners and noodle & pasta maker.

Key Responsibility for Product Development & Marketing (Indiabizsource.com)• To manage and communicate effectively with cross-functional teams(Development + Design + Google Adwords + SEO + SMM + Email Marketing).• Perform business analysis with subject matter experts and customers.• Identification of new opportunities for product enhancements.• Monitoring of the marketplace, customers and competitors.• Identification, specification and prioritization of features, functionality and capabilities.• Specifying market requirements for current and future products.• Driving a solution set across development teams (primarily Development/Engineering, and Marketing Communications).• Traffic monitoring & analysis• Debugging webmaster errors• Optimizing Product, Supplier, Buy lead and sell offers section for User and Search Engine• Responsive Design - Guideline, Monitoring and TestingKey Responsibility for SEO & SMO Clients• Define requirements, tasks, and resources associated to SEM, SEO, SMO and Content Marketing strategy• Develop strategies for B2B/B2C Website. Manage internal and external search teams, define new projects, establish goals, create and manage SEO & SMO Project Teams.• Communication to clients, team, and management on strategy/project development, timelines, and results• Track, report, and analyze SEO/SMO performance on a weekly/monthly/ yearly basis. Derive and apply actionable insights• Educate clients on Best Practices and overall education of SEO• Keep pace with SEO, search engine, social media and internet marketing industry trends and development• Work closely with the sales team to identify key customer segments and develop a marketing communication plan that will support their revenue targets• Team Building: Manpower Planning, Recruitment

Worked as Senior SEO in LinXsmart Technology (Digihive Solutions Pvt Ltd.) Handling 10 Member Team. Interacting with Clients and generating Reports (Google Analytics, PPC). Completely Responsibly for Online Promotion of Tradedegateway.com(B2B Portals), Dabur India Projects(daburaroma.com, daburalmond.com, daburvatika.com), US Base Clients, RetailMart, Plazaway.com(E-commerce Shopping Portals.)Website –I managed US and Indian base client’s websites. I worked on Ecommerce Sites RetailMart, plazaway and B2B Portal Tradegateway. Challenge – 1. Increase quality traffic2. Local Search Marketing3. Keywords Ranking4. Content Optimization and Marketing5. Webpage Content Optimization and Testing6. Reputation Management7. Lead Generation8. Communicating with Clients and Reporting9. Managing Team and Developing Learning Skills10. Creating and Managing Knowledge SessionStrategies –1. Optimize the website with targeted keywords2. Optimize webpage content3. Website Testing4. Content Marketing Strategies and discuss with content writer5. Technical On page + Off Page Optimization6. Reputation Management7. Link popularity8. PPC Campaign Management + ROI Tracking9. Email Marketing Campaign and ROI Tracking10. Local and Mobile Marketing Strategies

Worked as Assistant Manager(Online Marketing Team Lead). Manage 5 member team. Online Promotion of IndiaMart(IM) Clients on Search Engine and IndiaMart Platform(Dir/Catalog). Targets to generate quality Business Lead, improve visibility on Search Engine, website traffic analysis. Generating Reports(Google Analytics/Webmaster), Keywords Optimization. Interacting with clients through phone.Website –Worked as Assistant Manager and managed Indian base customer website.Challenge – 1. Keywords Ranking2. Lead Generation3. Website Testing4. Creating and Optimizing SEO Checklist5. Local and International Reputation Management6. Managing Team7. Marketing and Promoting Website on Indiamart Platform Strategies –1. Optimize the website with targeted keywords2. Website Testing3. Content Marketing Strategies 4. Technical On page + Off Page Optimization5. Online Reputation Management6. Link popularity Management

Worked as SEO, Interacting with Client through Mail and Chat. Worked On Page Optimization, Link Building Strategy, Social Media Optimization, Keyword Analysis, Google Analytic Report, Google Webmaster, Keyword Analysis, Competitors Analysis.

Start My Carrier From V-angelz, Worked as SEO. I worked on off page activity likes Directory Submission, Social Bookmarking, Business Listing, Article Submission, Press Release, Blog Posting, Keyword Ranking Check, Yahoo Question Answer, Forum Posting etc.