Company: AlQaryan Copper (AlQaryan Group)Responsibilities:- Develop and execute sales strategies for domestic and export of copper products (copper rod, busbar, drawn wire, ingots)- Lead sales team to achieve revenue targets

Key Results Areas (KRAs) Summary:Sales and Marketing:Managed sales and marketing activities for copper products in the Middle East and India, contributing to a total sales volume of 700 crore/yr. Built strong relationships with electrical manufacturers, ensuring customer satisfaction and fostering repeat business. Resolved quality complaints to enhance brand reputation.Business Development:Promoted sales of value-added products, achieving 100% capacity utilization and contributing 10% to EBITA.Established new business ventures in South Africa and the Middle East, focusing on copper wire and copper flat products.Expanded sales volume in the Middle East from zero to 15 crore per month.Identified and developed new business opportunities with multiple companies in India. Diversified the product portfolio with the introduction of SV-wire for speaker winding. Expanded market presence through strategic tours across various countries.Operations and Process Improvement:Streamlined the Order-to-Cash cycle, reducing it from 20 to 10 days, improving efficiency and cash flow.Utilized secondary-grade copper and implemented a job-work model for cost reductions and reduced working capital burden.Incorporated SaaS platforms to optimize freight transportation costs.Sales Planning and Analysis:Developed comprehensive sales plans for strategic decision-making and revenue generation. Conducted regular sales review meetings and generated management reports on key metrics. Prepared accurate costing sheets for profitability and cost control.Risk Management and Financial Analysis:Timely hedged metals on the London Metal Exchange to minimize financial risks and maximize profitability. Led a cross-functional team to achieve financial objectives.