• Built from scratch, teams on BD/Data/Inside Sales/ Content/SEO/Campaign Marketing; systems & processes set up for optimized lead generation - a high performance SMarketing team in line with strategic vision set for company • Set up dedicated Partner Management channel and Frameworks to sign up Strategic Partnerships with leading enterprises like Sitecore, EPiServer,Sitefinity, MongoDB, Salesforce etc • Created Digital Marketing Practice - Started 1st Webinar, Case-study, Whitepaper, Infographic, Email Campaigns/NL, Marketing Analytics etc-www.suyati.com relaunched after extensive studies on Customer Personas & Web User Journey in 2014 • Repositioning project undertaken Successfully --Presented to rest of Management team on new vision of ‘Digital Transformation solution provider in Customer Journey space’ -Launched to internal stakeholders through innovative quiz campaigns and external stakeholders through Storyboarding along the lines of Digital Metamorphosis- including an abstract butterfly theme for concept as well as Maturity Frameworks in Retail and Education to map customer adoption• Project owner for setting up MS Dynamics CRM successfully along with PowerBI for integrated customer acquisition workflows with Telecalling, Revenue Management, KPI Analytics Dashboards, Presales tracking, Marketing Automation, etc • Strategic Partnerships/Alliance with Microsoft established for SoCXO (Social Media Advocacy product)-including ensuring them pilot SoCXO for their conference and securing 1st RFP for leading bank. -Deloitte Fast 500 –in APAC - 2016 -Site of the Year Award - for our client, alongside Mercedes, NatGeo-Ensured 1st sale in Episerver, Magento, Drupal, Siteifinity, Mobile App, Retail, BFSI,etc- Grew from single account company to derisk and build services arm Employees – 60 -> 270, Linkedin < 100 Followers ->2000+ Followers Facebook <100 Followers -> 5000+ Followers Web Visitors : <2500 per month -> 19500 per month

Kalkitech is one of India's leading players in SmartGrid, with a management team comprising of NIT/IIT Alumni. With customers in over 70 countries, the products and solutions enable customers to implement mission-critical applications across the Smart Grid solution spectrum. My role involved:- Feasibility Study & Market Entry Strategy for Generation Optimization Software Solutions including Primary/Secondary Research, Market Sizing, Competitor Analysis and Promotional Strategies- Highly successful joint marketing campaigns with authorities like National Power Training Institute of India- Establishing strategic tie-ups with influencers like the Central Power Research Institute of India and The Energy Resources Institute of India.- Evangelizing to Decision Makers & Regulatory Authorities like the Central Electricity Authority & the Bureau of Energy Efficiency - Thought leadership & concept evangelization for building an Inbound engine through Web, content marketing & campaign initiatives to support Marketing & Inside Sales Contribution of over 2m USD • SEO/SEM Analysis, Extensive Keyword research/optimization; Onpage/Offpage, Indepth Analytics Reports, Insights & Recommendations • Managing Paid Search Budget of 100k+ USD and creating Master keyword files based on strategic relevance/search volumes with ROI as key parameter • Creating Content Calendar, Content Collaboration for key solutions for optimizing offpage/onpage SEO using Wordpress & other WCM tools • Setting up best practice Email/Social Campaigns using tools like Vertical Response/MailChimp to become recognized and widely accepted knowledge powerbanks of the industry • Creating MIS on Salesforce CRM with extensive reporting. Tight Integration with WCM to track MQLs/SQLs at different stages of the funnel

PC Stanmore Limited is one of the UK’s leading Drylining and Facade Specialist Subcontractors. Stanmore's have worked with a majority of the largest Developers and Main Contractors in the South East of England and is led by a visionary management team. My role involved:- Responsible for P&L of sixteen independent sites with the total contract value amounting to more than £1.5 million- Strategic Key Account Management & Quantity Surveying- Manage & Control costs within projects