Drew Wallace Email & Phone Number

New York, Us

I came in to SpotDraft to oversee the SEO, PPC & Inbound campaigns. So far, it's been a great success with a lot of early wins and a revitalized team.Organic SEO WinsGrew Views 48% and Sessions 24% month over month using a Supply & Demand informed SEO StrategySupply Side planning involved working backward from known Google algorithm updates, like EEAT, Helpful Content, & the Speed Update, and working with the dev team to improve the website we were supplying GoogleDemand Side content updates were prioritized using HubSpot, Search Console, and Google Analytics 4 data to prioritize keywords generating the most time on page and conversionsIncreased Organic Visitor to Contact Rate 9% by improving the landing pages and better aligning CTAsIncreased Contact to Customer rate 20.2% by working closely with the Email Team, RevOps and SalesBegan future proofing SEO by optimizing SpotDraft's inclusion in LLM training datasetsPaid Search WinsIncreased Google Ads clicks 22% while reducing total cost 21% by obsessing over Quality Score and updating Ad Copy and Landing Page contentReduced Google Ads cost per click 38% by dialing in the keyword mix and targetingReduced Google Ads cost per lead an astounding 42% while increasing lead flow and pipeline with the unlocked budgetImplemented a low cost, high productivity Microsoft Ads campaign reach territories where Google market share is low (APAC & EMEA)Increased leads generated by LinkedIn Ads 33% and reduced cost per click 87% (not a typo!) by ending our agency partnership, rebooting LinkedIn Ads in-house, and ruthlessly targeting our ideal customer profileIncreased LinkedIn Ads clickthrough rate 430% (again, not a typo) by updating the copy, images, and video content to better serve our ICPBegan a long-term project to use LinkedIn as a replacement channel for organic search if AI succeeds in killing SEOCoached my team on appropriate Generative AI tools to use for copy and concept creation

Satellite Beach, Florida, Us

As a growth consultant, the problem I most frequently solve is unlocking growth using my experience. I'm typically engaged on a contract or consulting basis to provide expertise and strategic direction.Strategic Planning: I translate the goals of the executive team into a growth strategy aligned with the company's budget and resources. I identify market opportunities, analyze competitor's marketing, and prioritize key growth drivers. Lead Generation: One of my clients said it best, "drew finally got our sales funnel flowing." I deeply enjoy filling the gaps in B2B sales pipelines.Leadership and Team Management: I provide leadership and mentorship to junior marketers. Sometimes I manage upward, giving executives the tools they need to guide and empower growth team members.Inbound Growth Strategy Execution: I will often execute tactics myself, including SEO, new marketing campaigns, product launches, lead gen, email automation, and B2B social media. My favorite win was reverse engineering NerdWallet's SEO strategy.Data Analysis and Insights: I help companies set up the right metrics to analyze user behavior, conversion funnels, and KPIs to make data-driven decisions.External Partnerships: I facilitate strategic partnerships to accelerate growth. Both by bringing on board specialized agencies to solve gnarly problems and using Google Analytics to identify affiliates that should be elevated to partners.Performance Tracking and Reporting: I install the right tracking mechanisms to monitor growth progress. I also help set up the reporting executives need to communicate growth metrics, insights, and outcomes to stakeholders.Scalability and Infrastructure: Because I have scaled multiple companies to the next level I can recommend automation tools, scalable systems, and workflows that enable efficient, repeatable growth.Trends and Best Practices: I stay up to date on best practices in growth marketing to give an informed recommendations to executives.

Boston, Massachusetts, Us

Frankly, I needed to get out of the house after working from home for years, love to cook, and have a few food startup ideas I'm pursuing. Everyone I asked about cooking school said not to pay for cooking school! The Teaching Kitchen was the perfect way to accomplish all of those objectives while continuing to work as a fractional marketing VP.The Teaching Kitchen is a free 12-week job training program for people interested in careers in the food service industry who face barriers to employment. As trainees learn food preparation and cooking techniques, they also help our culinary team prepare the meals we deliver to our clients experiencing a critical or chronic illness.Trainees learn in Community Servings’ state-of-the-art industrial kitchen, an exceptional venue for applying this well-structured and hands-on learning experience. The Teaching Kitchen’s curriculum covers all facets of working in a professional kitchen, including food safety, knife skills, cooking techniques, and nutrition.

Aalborg, Dk

The biggest problem I solved is how to grow AskCody's SaaS business with a small team.I focused on strategies and tactics to acquire new customers, upsell existing customers, and drove traffic & lead generation. My favorite win was being tasked with generation law firm leads for our B2B meeting room management softwareDaily ResponsibilitiesStrategy Development: Collaborated with vendors, PR agency, the european developers, and the sales teams to develop a winning growth strategy. I was also analyzing market trends, customer behavior, and the competitive landscape to find new growth.Customer Acquisition: Created and executed marketing campaigns to attract new customers. My marketing mix included digital marketing, content marketing, social media, direct mail, search engine optimization (SEO), and a great partnership with Microsoft.Conversion Optimization: I used Google Analytics to analyze user journeys and conversion funnels and fix the bottlenecks. I used HubSpot for A/B testing, optimized landing pages, and conversion rate optimization.Revenue Retention: I implemented a strategy to retain existing customers with a personalized "thank you" marketing campaigns and a customer satisfaction measurement directly inspired by HubSpot's CHI.Experimented and Iterated Marketing: I lived a data-driven life by conducting experiments, measuring results, and iterating on strategies based on outcomes.Performance Tracking and Reporting: I fine-tuned DataDog and HubSpot to provide dynamic information about sales pipeline growth. Management and I determined the best key performance indicators (KPIs) to present to the team & investors.Wore Many Hats: This was a startup through and through so I also helped with customer success, tech support, sales demos, and even made a sale! We weren't going to make our number one month while pursuing a new round of investment, so I jumped on the phone and made a sale so we could make our number (and we got more funding)!

Philadelphia, Pa, Us

The problems I solved at iQ was increasing traffic quantity, lead quality, and pushing ACV to the max.My Daily ResponsibilitiesSEO Strategy: Grew traffic 172% in the first 60 days by updating the digital strategy to HubSpot Inbound marketing best practices, including launching a new blog, updating the social strategy and all-new PPC ads, social ads and search retargeting.Go To Market: Created a launch plan for a new television analytics product, including creating sales support collateral, a SWOT analysis, a new PR kit and account based marketing strategyDemand Generation: Increased leads by updating landing pages, rebooting the PPC program, implementing nurturing streams and creating a persona-driven keyword & content strategy.Managed and Educated Teams: My ambitious team of six, including a Marketing Director responsible for email and landing pages, a Graphic Artist producing web graphics and the platform UI, a short form content creator/blogger and a social media coordinator that also conducted the ABM lead research. We also conducted weekly Salesforce and HubSpot trainings for Sales.B2B Social Media: Created a social media strategy targeting enterprise B2B, increasing social traffic over 3000%Revenue Growth: Increased average selling price (ASP) and deal size by implementing account based marketing, repositioning the product upmarket, and improving the database marketing strategy to focus on enterprise firms.Managed Partnerships: Managed relationships with a PPC vendor, PR agency and media industry influencers to increase brand awareness. I was very proud to get iQ media into the mix alongside Nielson - the industry leader.

The biggest problem I solved at Roundtown was how to get over 1,000,000 unique visitors a month; I solved that problem using scalable technical SEO, growth hacking, and a viral Facebook campaign.Daily ResponsibilitiesGrowth Hacking: I used a mix of best practices and unconventional strategies to drive rapid, sustainable growth. My killer combination of SEO, data analysis, product development, and experimentation worked.User Acquisition: I used social media, content marketing, viral campaigns, referral programs, partnerships, and search engine optimization (SEO) to fuel growth. I created content every day for Meetup, Angel.co, Reddit, Tumblr, YouTube, G+, vk, and Facebook.Conversion Optimization: I radically improved visitor to member conversion rates by obsessing about user behavior, user flows, and conversion funnels.Retention and Engagement: I found low cost, scalable tactics for to increase user retention and engagement. Focusing on performance venues in mid-size US cities built us a core group of loyal users.Data Analysis and Analytics: I spent lots of time in Google Analytics, Google Search Console, SEO Moz, New Relic, and Excel.Product Development: I worked closely with the product team to drive user growth and engagement. I conducted user research to inform product roadmap changes.Viral Marketing: I successfully drove viral growth through Facebook hacking. I used targeted ads and word-of-mouth to identify unclaimed and under-optimized Facebook pages that we could improve, earning inbound links, repeat traffic, and loyal new partners.SEO: I spent lots of time increasing organic traffic, improving our Alexa rank, QAing our in-house CMS, and using thought leadership pieces like our "Does Your Startup need an Animal Mascot" campaign, resulting in hundreds of natural links.Events: I threw events at our coworking space as brand promotion tools and for content creation. For example, the Animal Mascot campaign started as a panel discussion.

Cambridge, Massachusetts, Us

I helped HubSpot customers succeed by helping them start marketing using HubSpot. Often, this solved existing marketing problems or enterprise funnel problems.Daily ResponsibilitiesSEO: I helped many companies fix bad SEO, including low organic search traffic due to a Google Penalty or sub-par content. I taught lots of companies how to use HubSpot's keyword tool and analytics dashboard to create organic lead generation from scratch.Media Planning & Content Strategy: I often helped companies create successful digital media campaigns, including content strategy, B2C & B2B social media, converting PPC traffic, and using whitepapers for lead generation.Created Scalable Digital Marketing Strategies: I used existing resources to create omnichannel campaigns that were effective and brand compatible.Sales Funnel Triage: I was able to identify gaps in existing sales pipelines, including failures in Salesforce CRM to sales handoffs, lead scoring, broken lead capture forms, and leads etting stuck in automation flows.Marketing automation: I created marketing automation and nurturing email flows as part of the sales pipeline.Digital Branding: I helped enterprises translate their brand into all of the digital channels, including social media, YouTube video, email, and website collateral.Technical SEO: I used HubSpot Analytics, Moz, and Google Search Console to create technical SEO strategies for enterprise firms. I also helped unlock value in existing content through technical SEO updates.Taught HubSpot Classes & Webinars: I taught other HubSpotters content marketing strategies and examples, monthly SEO best practices trainings, and Inbound PPC classes. I co-hosted customer facing webinars on SEO, content alignment and content creation.

Pleasanton, California, Us

I was a contract Googler solving the problems of YouTube and search result quality.Daily ResponsibilitiesSERP Quality Rating: I rated many Google AdWords Ads, Organic Google Search Results, YouTube Video Tags, and Maps Results comparisons using official Google Search Quality GuidelinesLearn SEO: It was invaluable to get trained on an early version of the legendary Google Search Rater Manual. I learned SEO at an instinctual level.Work Remotely: I was working completely remotely in 2011! This was super early for working fully remote and left me with a great, detail oriented skillset.Train AI: We were frequently assigned tasks used to train early AI algorithms for categorizing YouTube content, generating a PPC Ad Quality Scores, and providing human in the loop feedback on Google Maps results.

Bba, Marketing And Management

M.B.Inbound, Effective Marketing