Marketing Director
CurrentAt Croizet Cognac, I spearhead the brand's modernisation and global expansion, merging tradition with innovative digital and e-commerce strategies. My key responsibilities include:🥃 Product Development: Partnering with the production team to craft innovative products tailored to customer needs.🎨 Product Lifecycle & Packaging: Collaborating with designers to create sleek, elegant packaging that resonates with modern consumers.💸 Pricing & Profitability: Devising pricing strategies that balance affordability with premium quality, boosting profitability.🚀 Strategic Brand Positioning: Developing and executing marketing strategies that highlight our heritage and excellence, attracting and retaining customers.🌐 Digital Marketing & Social Media: Building a dynamic online presence, driving brand awareness and increasing sales through robust digital campaigns.🗞️ Public & Media Relations: Cultivating strong relationships with media and influencers to amplify our brand's exposure.📊 Market Research & Consumer Insights: Utilising market data to align marketing initiatives with consumer trends, creating impactful advertising campaigns.👥 Leadership & Collaboration: Leading a team of digital experts, fostering a culture of innovation and teamwork.