Anouk Brussel Email & Phone Number

Mijdrecht, Ut, Nl

As the E-commerce Lead at Louwman Group I am responsible for leading the digital transformation and enhance our online presence. Developing an e-commerce strategy that integrate physical dealerships with our digital platforms, ensuring a seamless customer journey from browsing to purchase and aftersales via our paid, owned and earned channels. By optimizing the omnichannel journey through data-driven insights, we are aiming to boost conversion and enhance the overall customer experience. Furthermore as e-commerce lead we investigate the potential and piloting the presence on third-party marketplaces to increase visibility and sales, while leading a team of digital marketing specialists to execute targeted campaigns across paid, owned, and earned media. My leadership is described as inspirational and motivational and stimulates a collaborative and high-performance environment, empowering the team to innovate and exceed expectations. Through performance analytics, we continuously optimize our approach, aligning it with business goals. I collaborate across departments at C-level, ensuring our e-commerce efforts are supported by technology, from CRM integration to seamless platform management. Managing the e-commerce budget, we ensure that investment is maximizing ROI and contributing to company’s growth and CLV.

Amsterdam, Noord-Holland, Nederland

As the leader of digital change programs, I leverage deep industry expertise to guide clients through transformation by thoroughly analyzing their business landscape and identifying key challenges and growth opportunities. This allows me to collaborate closely with C-level stakeholders, aligning on goals and defining clear success factors that drive meaningful change.With a focus on developing future-proof strategies, I create innovative solutions that optimize performance across the entire customer journey—from acquisition to value creation and retention. My expertise in coordinating strategic, tactical, and operational activities ensures seamless execution, delivering measurable results.Beyond solving immediate challenges, I equip clients with the digital capabilities needed to accelerate long-term growth. By fostering digital innovation, embedding data-driven decision-making, and enhancing internal competencies, I empower organizations to thrive in today’s evolving landscape and sustain success for the future.

Laif Kids is a unique marketplace designed for buying and selling baby and children's products for ages 0 to 12. Focused on promoting a circular economy and reducing waste, the platform also supports local economies by providing smaller B2C businesses with easy access to a multichannel sales strategy.With Laif Kids, there are no complicated rules or barriers to entry—anyone can create an account and start selling immediately. The concept is simple: if you don’t sell, you don’t pay. Acting as a bridge between buyers and sellers, Laif Kids handles much of the sales process, from driving traffic and offering secure payment options to generating shipping labels and providing customer support.Whether you’re a parent, grandparent, or a small retailer looking to expand your business online, Laif Kids is the platform for you.

Board member of the Smart Living Society. The aim of the Smart Living Society is to bring (small, medium, large) business partners together that have an interest/ involvement around Smart Living products or services, this in order to co-create and co-operate on overlapping challenges they face around smart living. In the end this should lead to a large network of partners where together we can offer one combined journey and smart experience towards the consumer.

Netherlands

Head of marketing operations at BSH and responsible for digital and multichannel strategy within BSH. Experienced in agile business methods, whereby data driven decision making throughout the complete consumer journey is my key responsibility. On the basis of consumer insights and data driven analysis we define the key activities within the consumer journey that should have priority to enhance consumer experiences, revenues and in the end the customer lifetime value.- Lead of 18 direct reports in areas of: webmanagement, CRM, performance marketing, UX, DMP and analytics, internal design studio, IoT, marketplaces, content management and MarCom

Hoofddorp

Responsible for defining CLV strategy and set KPI framework for the different touchpoints within the customer journeys of the brands of BSH. Responsible for collaboration with our (media)agencies and for all digital paid, owned and earned channels. Lead and responsible for role out of new digital opportunities for BSH which are related to AI and to IoT. Owner of digital marketing budget and monitoring KPI's on performance. - Lead of 10 FTE: social media, webcare, analytics, display advertising, affliate, SEA, SEO, CRM, CRO & UX, marketplaces

Hoofddorp

Strategic project manager and co founder of BlueMovement. A new PaaS business model of BSH, whereby BSH offers subscriptions towards consumers on electronical household appliances. BlueMovement is a transformational business model whereby the goal is to stimulate a circular economy and engage consumers by offering a complete service model which enables easy living for the consumer. As project lead I defined the concept together with the core team and did the business calculation with our controlling department. Furthermore I manage all internal and external stakeholders that are involved throughout the complete value chain of the business model. Main focus as project lead is extracting the concept to a higher level involving connected services, enhancing consumer experiences and embracing the importance of a circular economy. The project had a direct report to the global board of BSH Munich - Lead of 3 FTE: steer the core team involving a campaign specialist, process analyst, customer care specialist.

Netherlands

June 2016 I started as marketing manager customer service for BSH home appliance group. Here I am responsible for the complete marketing and communication strategy of the service department for the brands: Bosch, Siemens, Neff and Gaggenau. The service department of BSH can be divided into 5 sub-categories:1. Failure and repair2. Cleaning and care products, accessories and spare parts3. Contact and service information4. Customer satisfaction (NPS)5. Warranty For these different sub-categories I determine the marketing strategy for the different brands and roll it out. These strategies are based on the complete consumer journey funnel and current consumer demands regarding service . To realize the strategy and to enhance the consumers journey a close cooperation with the brand managers is necessary. Main job activities: - Optimizing consumer journey's through implementing service within the different relevant touch points (Google, web, social, technician, contact centre etc.) and by creating a unique service experience. - Develop a new warranty insurance package that fits with consumer demands (carefree service experience).- Enrichment of general service content (self-help video's, explanimations, images, information) to help consumer better and faster.- Optimizing first choice for service department and repair with the help of SEA campaigns and SEO enrichment.- Gathering consumer insights and measuring KPI's on the basis of analytics reports and NPS. - Developing new service packages.Next to my core job activities I am the project leader of a new developed business strategy for BSH. The goal of this project is to develop a strategy that fits with the demand to support a sustainable environment as BSH and to unburden the consumer. Offer them a product as a service (PaaS). The methodology of scrum is used to define the process in detail, to align necessary colleagues from BSH headquarters and to make progress (sprints).

Utrecht Area, Netherlands

Job activities/description: January 2015 promotion from junior Product manager to (medior) product manager for the categories dining and barbecues. Main job activities: Enhancing customer journey's on the basis of user experience by implementing information pages, brand pages, optimization of content and expand inspiration. Enhancing customers experience through maintaining and managing a high quality standard for the online products (content: video's, images, information) which increases NPS. Furthermore managing suppliers, conducting store analysis on the basis of the main KPI's (sales, visits, conversion and other web-performances such as exit ratio's and boucnce ratio's). Project leader of returns project for cooking, dining and household. Project leader channeling optimization CDH, including paid search, natural search and google adwords. Project leader of the NPS project, which includes optimization of main drivers that influences the detractors and passives. Managing the overall campaigns for CDH, which includes determining main targets for every campaign and sub campaigns, determining which shop communication will be most effective such as editorials and display bannering and finally evaluate the campaign and implement key learning's on next campaigns. - Lead of 2 FTE: 2 junior product managers and responsible for 2 interns.

Amsterdam Area, Netherlands

Job activities/description: writing my master thesis for my study Marketing at the VU. This research gained insights in '’online grocery shopping’’ in the Netherlands. This research focused on the main challenges of delivery services within an e-commerce environment. The focus point was to see if a new home delivery service for online grocery shops would be accepted by Dutch consumers. Concluding, this research identified several antecedents and main factors that influences a consumer’s willingness to adopt such a new delivery service.

Muiden

Job activities/description: controlling the board agenda's and making appointments with key accounts. Controlling/ managing the CRM system (AFAS), participation in brainstorms sessions, requesting of quotations with suppliers, budgeting events and assisting during the events such as managing suppliers.

Muiden

Job activities/description: assistant event manager, participating in brainstorm sessions, requesting of quotations with suppliers, content delivery for event script, budgeting the event, coordinating the build up of the event and build down, managing all the suppliers on the event (entertainment, caterer, technique etc.), maintaining contact with key accounts to manage expectations.

Amstelveen

Job activities/description: Sales representative/ productspecialist for the productcategories SDA & MDA. Advising customers about the products and creating a unique experience.

Schiphol Rijk

Job activities: assisting the marketing manager with her daily tasks, writing of internal communication pieces, providing content for the BCC IDEA (Internal communication magazine), checking placed advertisements.

Master'S Degree, Marketing

Premaster, Marketing

Bsc, Leisure Management