Anouk Verleng is a Head of Strategy and Change at W3S Digital. She is proficient in German and English.
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Head Of Strategy And ChangeW3S DigitalAmsterdam, Nh, Nl -
Head Of Account & StrategyW3S Digital Jan 2020 - PresentRotterdam En Omgeving, Nederland -
AccountmanagerW3S Digital Jan 2015 - Dec 2019 -
OwnerA-Label Marketing & Communicatie Dec 2014 - PresentRotterdam Area, Netherlands -
Adviseur Communicatie En StrategieThijsen Media Group Sep 2013 - Dec 2014BurenIntroducing a new concept named ‘Press for Traffic’ which presented a new look on the standard door-to-door communication, increasing traffic and sales. Activities included both PR and marketing for Thijsen Media Group itself and writing and presenting marketing ideas to clients of Thijsen Media Group. Job description:- researching clients and markets;- liaising with clients;- gaining a comprehensive context for marketing strategies by analyzing a wide range of information;- developing ideas and executing promotional marketing campaigns;- writing plans and presentations for clients;- pitching ideas to clients;- attending meetings and sharing ideas at brainstorming sessions;- analyzing and interpreting customer response and sales data to evaluate the effectiveness of campaigns -
Account DirectorScheepens Reclame Adviseurs Dec 2012 - Sep 2013Tilburg Area, NetherlandsManaging a portfolio of client accounts in retail and automotive, their budgets and agency administration. Managing the work of account managers, account executives and project teams. Our team (have done) work for brands such as Alfa Romeo, Lancia, Jeep, Keukenmaxx, AutoScout24. Job description: - advising clients on marketing and communication strategies and issues; - meeting and liaising with clients to discuss their marketing strategy, communication plans and advertising requests; - presenting campaign ideas and budgets to our clients; - managing the work of account managers and executives and leading project management activities; - ensuring necessary actions are undertaken by the account team; - using an existing network of industry contacts to generate revenue; - researching new business leads and ‘pitching’ for new business; - maintaining and building relationships with existing clients; - completing administrative work and writing business plans for the portfolio of accounts. -
Senior Account ManagerVdm Creative Communication Onderdeel Van De Into Action Group Feb 2011 - Dec 2012Rotterdam Area, NetherlandsManaging several client accounts in retail and automotive such as Alfa Romeo, Jeep, Lancia, Boretti, NTI and Nissan. Managing the work of account executives and project teams.Job description:- dealing with all aspects of an advertising campaign;- meeting and liaising with clients to discuss their marketing strategy, communication plans and advertising requests;- presenting campaign ideas and budgets to our clients;- managing a portfolio of accounts;- managing the work of account executives and leading project management activities;- ensuring necessary actions are undertaken by the account team;- using an existing network of industry contacts to generate revenue;- researching new business leads and ‘pitching’ for new business;- maintaining and building relationships with existing clients;- completing administrative work and writing business plans for the portfolio of accounts. -
Account ExecutiveVdm Creative Communication Onderdeel Van De Into Action Group Oct 2008 - Feb 2011Responsibility for different clients such as Honda and Mazda since October 2008, with main activities in automotive and retail. Job description:- meeting and liaising with clients to discuss and identify their advertising requirements;- working with agency colleagues to devise an advertising campaign that meets the client’s brief and budget;- presenting, alongside agency colleagues, the campaign ideas and budget to the client;- brief media, creative and research staff, and assisting with the formulation of marketing strategies;- liaising with, and acting as the link between, the client and advertising agency by maintaining regular contact with both, ensuring that communication flows effectively;- presenting creative work to clients for approval or amendments;- handling budgets, managing campaign costs and invoicing clients;- making ‘pitches’, along with other agency staff, to try to win new business for the agency.
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Marketing Communication AssistantCenter Parcs Europe Jan 2007 - Oct 2008Working alongside marketing colleagues on the European marketing strategy for Center Parcs Europe, with main activities in the development of the semi-annual Center Parcs brochures for The Netherlands, Belgium, Germany and foreign markets.Job description:- communicating with target audiences;- managing the production of marketing materials;- briefing advertising agencies and coordinating campaigns;- writing and proofreading copy;- liaising with designers and printers;- organising photo shoots;- arranging for the effective distribution of marketing materials;- conducting market research such as customer questionnaires and focus groups;- contributing to and developing marketing plans and strategies;- managing budgets;- evaluating marketing campaigns;- monitoring competitor activity;- supporting the marketing manager and other colleagues. -
Travel GuideVinea Jan 2004 - Sep 2005Travel Guide for Vinea kids holiday camps in and outside The Netherlands. Main activities: creative and cultural holiday programmes and English language courses.
Anouk Verleng Education Details
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Executive Mba, Business & It -
Leadership & Cooperation - Modular Executive Mba -
Change Management & Organizational Development - Modular Executive Mba -
Digital Strategy & Transformation - Modular Executive Mba -
Design Thinking -
Communication, Advertising And Media Management -
Katholieke Scholengemeenschap Ashram College(History, Geography, Math A I+Ii, Economics I+Ii, English, Dutch, German, Planning&Control)
Frequently Asked Questions about Anouk Verleng
What company does Anouk Verleng work for?
Anouk Verleng works for W3s Digital
What is Anouk Verleng's role at the current company?
Anouk Verleng's current role is Head of Strategy and Change.
What schools did Anouk Verleng attend?
Anouk Verleng attended Nyenrode Business Universiteit, Nyenrode Business Universiteit, Nyenrode Business Universiteit, Nyenrode Business Universiteit, Beeckestijn Business School, Hogeschool Inholland, Katholieke Scholengemeenschap Ashram College.
Who are Anouk Verleng's colleagues?
Anouk Verleng's colleagues are Aarti Rana Sharma, Diyarcan Bal, Om Prakash, Dion Van 't Veer, Henno Passchier, Bas De Vries, Ritu Malik.
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