Anouk Deleij Email & Phone Number

’S-Hertogenbosch, Provincie Noord-Brabant, Nederland

Senior Campaign Manager Responsible for both acquisition- and retention activities of the brands Bobo, Okki, Wild van Freek, National Geographic Junior and typing course Pica Typen.• Organising and optimising (online) campaigns, increasing subscriber revenues and retail sales.• Defining customer journeys and execute the (online) retention strategy per brand and target group.• Creating content for web and social media, increasing online traffic and number of followers, generating new leads and enriching data.• Managing graphic designers and copywriters in creating online and offline marketing communication.• Initiating and managing agreements with affiliates and other partnerships.• Defining KPIs and delivering dashboarding, creating continuous insights in base developments and campaign results.• Executing thorough market- and target group research.• Defining the yearly marketing strategy and translating this into concrete marketing activities.• Projectmanagment of several projects f.e. introducing marketing automation tooling and implementing AVG/GDPR privacy regulations.• Coaching of an online marketer and project marketer.

'S-Hertogenbosch

Responsible for development and implementation of the acquisition policy for small, medium & large-sized enterprises. Strive for profit maximisation by realising strong growth of client base and client value, along with optimising cost-to-acquire by employing proper channels and resources.• Mapping of the entire potential business market.• Determining key triggers and touchpoints for the definition of the customer journey.• Defining and executing the (online) contact and channel strategy per buyer persona & customer journey (multichannel strategy).• Developing (online) campaigns in close collaboration with creative agencies, channel managers and external (online) partners.• Supporting inhouse sales and external partners with effective pitches, sales scripts and POS materials.• Optimising campaigns based on thorough response and conversion analysis in collaboration with market researchers, (online) data specialists, pricing experts and product management.

´S-Hertogenbosch

Responsible for the development and implementation of the retention policy, aimed at profit maximisation by reducing churn, reducing cost-to-serve and increasing customer value.• Initiating, realising and evaluating the retention strategy.• Identifying and activating churndrivers.• Determining and executing the (online) contact strategy per target group.• Supporting inhouse sales and external partners with effective pitches, sales scripts and POS materials.• Optimising campaigns based on thorough response and conversion analysis in close collaboration with market researchers, (online) data specialists, pricing experts and product management.• Activating market and customer research and investigating new opportunities with a focus on churn reduction and increase of customer value.• Optimising the deployment of marketing communication resources and activities, monitoring corporate identity.• Developing further widening and deepening of the product range in cooperation with product management.

'S-Hertogenbosch

Responsible for managing and developing all present and new energy related products (gas, electricity, sustainable, online services) for large accounts.

'S-Hertogenbosch

Responsible for drafting and managing product plans for existing and new products for large accounts.

Amersfoort

Responsible for the development, implementation and results of all marketing activities for 240 hotels in EMEA & Australia.

'S-Hertogenbosch

Amsterdam Schiphol

Education record

Marketing

Digital Marketing & Social Media

Education record

Education record