Offering strategic and hands-on marketing and communication advice backed with 14+ years of experience in media, retail and beauty.

Manage the product management team (4fte), responsible for the total product assortment of Keune Haircosmetics in over 85+ countries worldwide.Key responsibilities:• Launched 9 new product (ranges), all over performing business case.• Managed all internal stakeholders within the product development process (from lab, purchase and supply chain to education and sales).• Strategic partner for general managers and marketeers in our subsidiaries. • Responsible for all B2B and B2C offline and online communication deliverables.• Set up various partnerships to improve brand awareness & sales, with average result of +10% sales increase.

Manage the Global Marketing Campaign Team (3FTE) at Rituals Cosmetics headquarters in Amsterdam.Key responsibilities:- Develop & roll-out of an effective global campaign calendar & strategy for all HQ stakeholders (social, PR, online, instore, travel, WHS and promotions) and local marketeers to execute- Responsible for 360 brand-activations- Strategic partner for marketing managers with local challenges- Constantly improving our campaigns, in terms of innovativeness, relevance and performance in order to create a strong luxury lifestyle brand across the world

Working within the global marketing team at Rituals Cosmetics headquarters in Amsterdam.Key responsibilities:- Develop & roll-out of an effective global campaign calendar & strategy for all HQ stakeholders (social, PR, online, instore, travel, WHS and promotions) and local marketeers to execute- Responsible for 360 brand-activations- Being a strategic partner for marketing managers with local challenges- Constantly improving our campaigns, in terms of innovativeness, relevance and performance in order to create a strong luxury lifestyle brand across the world

Earcraft is a jewelry brand which offers a selection of ear piercings and earrings from designers from all around the world. As co-founder, I am responsible for the diverse range of business operations like: marketing, sales, communication & PR, social media, branding, concepting, buy-in, wholesale, etc.Earcraft offers you a way in creating your own personal mementos with jewelry — big as a statement or so small people might not see them. Sophisticated, simple, with an instant edge.

BrandDeli is the media company responsible for the advertising solutions of diverse brands from shareholders like Viacom Benelux, Fox Networks Group and Discovery Networks Benelux and content partners like Twitter and VICE. In this role, I am responsible for maintaining, developing and strengthening brand awareness of BrandDeli. Key responsibilities:- Develop & Implement B2B Marketing Communication Plan- Develop & Implement Content Marketing Strategy & Social Strategy- Corporate PR (press releases, events, speeches)- HR Communications & Employer branding- Maintaining network with stakeholders (shareholders, partners, press)- Organizing events towards relations, stakeholders, press

Increase the visibility of VIMN's brands; Nickelodeon, MTV, Comedy Central and Spike and the online and digital products of these brands into the (B2B) market - Responsible for Benelux Trade Marketing Plan & Budget- Organize relationship events & sponsoring of industry events- Develop & implement B2B marketing campaigns (e.g. print & online media, brandstunts, PR & Communication) - Support the Brand Partnerships Team in developing commercial partnerships with advertisers who are different than regular spot campaigns. These include program sponsorship idents, on-line activations, events, product placement and sponsored TV / online formats

Strengthen the relationship with affiliate partners and promote VIMN's brands Nickelodeon, MTV and Comedy Central and similar products- Responsible for B2B marketing plan & budget- Organize workshops & relationship events- Develop & implement ATL & BTL campaigns towards consumers in cooperation with affiliate partners- Roadshows & sales stunts towards sales departments of affiliate partners

Responsible for all communications towards the stakeholders of NDP Nieuwsmedia. NDP Nieuwsmedia carries out the power and social function of newsmedia and is committed to the business and journalistic interests of the affiliated companies.

As a Schuman Trainee in the function of Press Officer, I was responsible for:- writing press releases- organizing press events- organizing press trips- set up a social media strategy- translating the media strategy from Brussels towards a local strategy in the Netherlands

Communications Specialist at TCN:In the function of a Communication Specialist, I managed 4 project teams in restructuring the workflow of the international real estate firm TCN.

Communications Specialist at Postkantoren b.v.:In the function of a communications specialist, I supported the transition process from Postkantoren towards TNT and ING.

Communications Specialist at Ministry of Housing, Spatial Planning and the Environment:In the function of a communications and policy officer at the LSV GBKN, I worked on the transition process of the Project 'Basis Registratie Grootschalige Topografie (BGT)' by the Ministry of Housing, Spatial Planning and the Environment.

Internship during my Master International Relations within Political Science, working on PR, Marketing & Communications for the fundraising platform Pifworld.

Internship during my bachelor Journalism, at magazine Cosmopolitan.

Internship during my bachelor Journalism, working at the online desk of NOS Journaal.