At Icing on the Cake, I have the opportunity to engage in a variety of tasks that allow me to showcase my versatility and contribute to the success of the company. Whether it's stepping into the role of a gracious hostess, taking on the responsibilities of a presenter, supporting promotional activities, providing exceptional hospitality services, or even serving as a model or extra, each task has its unique impact.Worked for: Sanoma, Hoog Catherijne, Ziggo Dome, Steam Events, Brood met Spelen, Good Food Concepts, Military and more.

At Bistro de Bok, I focus on creating a 'bok experience' for our valued guests. My responsibilities include ensuring tables are set and creating an inviting and warm atmosphere. In the service aspect, I take orders, guide guests through menu choices, and handle special requests with a commitment to guest satisfaction. My role emphasizes a warm, attentive approach, ensuring that every guest at Bistro de Bok receives genuine hospitality and a memorable dining experience.

As a Business Sprint Coach, I collaborate with your organization to create new strategic solutions. I help gain insights into the winning strategy across the three playing fields: organization, communication, and behavior, which are areas of daily focus and energy. By examining the organization's challenges and existing patterns, a clear understanding of bottlenecks is obtained, and together we explore missing value-additions, potential opportunities, and development possibilities.To provide effective and efficient advice, I ensure that I stay up-to-date with Agile and Lean methodologies. I am also responsible for introducing and exploring new business models and inquiry methodologies such as Moonshot Thinking, TRIZ, Outcome Mapping, and Blue Ocean Strategy. Additionally, I bring clarity at the process level through frameworks like process flowcharts and swimlanes. This way, I leverage my business expertise in strategic consultations.Consultancy clients: Zorg Groep Twente (ZGT), Livio, Brandweer Twente, VZI, Pluryn & Consent.Project Management for: ROC van Twente, VZI & Grolsch.

One of my primary focuses is actively acquiring top talent. By taking the initiative to search for and attract highly skilled professionals who align with Flowmundo's values and vision, I ensure a strong talent pipeline. Through crafting compelling job descriptions, conducting thorough interviews, and assessing candidates meticulously, I contribute to the organization's ongoing growth.Additionally, I play an active role in acquiring strategic partnerships for Flowmundo. By diligently seeking out potential partners with complementary strengths and resources, I expand the organization's network and collaboration opportunities, fostering growth and innovation within Flowmundo.In addition to external-facing responsibilities, I handle various administrative tasks within the organization. This includes managing paperwork, coordinating schedules, organizing meetings, and maintaining accurate records, all of which contribute to the smooth and efficient operations of the company.Furthermore, I engage in negotiations with our valued clients, utilizing my strong communication and negotiation skills. By understanding their needs, addressing concerns, and finding common ground, I build strong and mutually beneficial relationships that benefit both Flowmundo and our clients.

During my time living in Madrid, I had the opportunity to lead Dutch bicycle tours. Over a span of 3 hours, I safely and joyfully guided groups of 8 to 15 people through the entire city. As the guides, we had the freedom to create our own tours, allowing me to design a personalized route that showcased all the city's highlights and my favorite spots.Throughout the tours, I held the responsibility of ensuring the safety of our customers while also ensuring they were entertained, enabling them to explore Madrid in a fun and active way. It was a pleasure to see the smiles on their faces as we pedaled through the city, creating lasting memories.The positive feedback received from many satisfied customers can be found on the website and below ⬇️. Their reviews reflect the enjoyable experiences they had during the tours, reinforcing the success of the bicycle tours I led in Madrid.

As part of Flowmundo's High Potential Program, I had the opportunity to work with esteemed clients such as Heutink, Procureplan, and Jurgen Langezaal Concept. This program provided a unique platform for me to develop my skills and knowledge in various professional domains.The High Potential Program at Flowmundo is designed to cultivate and nurture exceptional talent. It offers participants the chance to gain hands-on experience, tackle challenging assignments, and expand their horizons through exposure to diverse industries and clients. Throughout the program, I was able to work alongside seasoned professionals, absorbing valuable insights and guidance that helped shape my career trajectory.By being seconded to renowned organizations like Heutink, Procureplan, and Jurgen Langezaal Concept, I was able to gain invaluable real-world experience and contribute to their business objectives. These assignments not only enhanced my practical skills but also provided me with a deeper understanding of client needs and industry dynamics.

During my time at Heutink, I was responsible for the online marketing of the secondary education division. The main objective was to establish Heutink Voortgezet as a prominent player by increasing its visibility on social media platforms such as LinkedIn, Instagram, TikTok, Facebook, and YouTube.My role encompassed various tasks including setting up and growing Heutink Voortgezet's social media channels. I focused on creating compelling content that aligned with our marketing strategy, analyzing data to gain insights into our audience's preferences, and writing informative blogs to engage our target market.Additionally, I developed and implemented a social media strategy to optimize our online presence and reach. This involved creating a content calendar to ensure consistent and timely delivery of posts, as well as running advertisements and campaigns to expand our reach and engagement.Overall, my work at Heutink involved a comprehensive approach to online marketing, encompassing content creation, data analysis, social media strategy development and execution, and campaign management. By utilizing these tactics, we aimed to strengthen Heutink Voortgezet's brand presence and foster connections with our target audience.

During my time at Procureplan, I held the role of content marketing specialist, focusing primarily on LinkedIn, Twitter, and Facebook.My responsibilities included creating engaging content and designing graphics, developing and executing a social media strategy, analyzing data to measure performance, writing blog posts, and managing a content calendar.Throughout my six months with the company, we achieved significant results. The pages experienced a considerable increase in reach, and the engagement levels rose to new heights.By producing compelling and relevant content, I aimed to enhance brand visibility and foster meaningful connections with our target audience. Utilizing my skills in graphic design, I created visually appealing assets to accompany our posts and reinforce our brand image.I also implemented a comprehensive social media strategy, ensuring that our content aligned with our overall marketing objectives. Regularly analyzing data allowed me to gain insights into our audience's preferences and tailor our approach accordingly.Overall, my work at Procureplan involved driving successful content marketing initiatives, resulting in expanded reach, increased engagement, and ultimately, enhanced brand recognition.

During my time at Jurgen Langezaal, I held the position of Email Marketer, overseeing the organization's email marketing efforts. My main responsibilities revolved around planning, coordinating, and executing email campaigns targeted at specific segments. Additionally, I analyzed the campaign results and prepared comprehensive reports. These insights helped optimize future email marketing campaigns.As an Email Marketer, I developed engaging content and designed visually appealing email templates to capture the recipients' attention and encourage interaction. I also ensured that the email campaigns adhered to industry best practices and complied with relevant regulations, such as GDPR.Tracking and analyzing key metrics such as open rates, click-through rates, and conversions allowed me to evaluate the success of our campaigns and identify areas for improvement. By continuously monitoring performance and implementing data-driven optimizations, I contributed to the overall effectiveness and impact of our email marketing efforts.In summary, my role as an Email Marketer at Jurgen Langezaal involved strategic planning, execution, and analysis of email campaigns to effectively reach and engage our target audience.

In 2019, I embarked on an exciting entrepreneurial journey by establishing the brand Sassive. Sassive was a lingerie brand that aimed to empower women and celebrate their confidence and individuality. As the founder, I was responsible for every aspect of the brand's development, from conceptualization to product design and marketing.During this time, I had the privilege of participating in the Saxion Entrepreneurship Awards, an event that recognized and celebrated outstanding entrepreneurial ventures. It was an incredible opportunity to showcase the vision and dedication behind Sassive, and it provided a platform to connect with industry experts, investors, and fellow entrepreneurs.Being a part of the Saxion Entrepreneurship Awards allowed me to gain valuable insights, receive constructive feedback, and build a network within the entrepreneurial community. It was an honor to have Sassive recognized and appreciated among other remarkable ventures.This experience not only validated the hard work and passion I invested in Sassive but also provided valuable learnings and inspiration for future endeavors. The Saxion Entrepreneurship Awards served as a significant milestone in the growth and development of Sassive, fueling my determination to continue creating innovative and empowering experiences for women in the lingerie industry.