• Accountable for the Maastricht store since its opening; developed the team from 6 to 18 team members, including multiple management positions. • Drove consistently high results across KPIs and overachieved key sales targets; earned high results in team surveys, mystery shopper reports, and praised for executing & implementing compliance to company standards at all times.• Championed team development, continuous improvement, and collaboration; resulted in multiple intern promotions & transfers to other stores. • Coordinated and executed group training, both in-person and digitally, led 1:1 coaching sessions, and conducted detailed quarterly reviews.• Participated across multiple projects over the years. • Served as the Dual Site Manager for both the Maastricht & Roermond store (temporary project for ~4 months). • Completed over 10 months of remote working experience across 2 lockdowns and store renovation through 2020/21.

• Held full responsibility for leading a high-performing team of ~40 team members, including multiple Floor Managers. • Drove and monitored all store KPIs; significantly increased sales & conversion results through driving collaboration and a customer-first approach.• Ensured efficiency in store organisation and staff planning; concurrently maintained seamless visual merchandising and customer service standards.• Led recruitment and on-boarding; increased diversity & inclusion, and implemented new processes to enhance operational efficiency & productivity.

• Originally recruited as Floor Manager Womenswear, responsible for a team of 25 staff; responsibilities expanded to Floor Manager Menswear leading a team of approx. 50 team members including multiple Supervisors.• Promoted in under a year to Assistant General Manager FOH; spearheaded a team of multiple Supervisors, Floor Managers & Sales Associates

• Recruited as an all-round Sales Associate at the Childrenswear store; accountable for all aspects of sales, customer service, maintaining stock room, instructing sales team, opening/closing store, and administrative duties.

• Area Manager for the lingerie label at Vroom & Dreesman (Department Store); responsible for visual merchandising, information mailings, instructing V&D sales associate team, purchase collections for V&D, stock maintenance for V&D, and organising events for retailers (e.g. fashion shows).

• Promoted several times within the lingerie, underwear, nightwear & beachwear department for women, men & children at Berden department store.• Managed and oversaw marketing (including negotiating partner marketing deals & budget management), department internet communications, order administration, sales/margin analysis, negotiating key supplier agreements, relationship management, leading & evaluating sales associate team, planning events such as fashion shows for the customers, and courses in relation to new brands & trends for the sales associate team