Anquita Mitchell Email & Phone Number

Atlanta, Ga, Us

Seattle, Washington, United States

As the Customer Marketing Manager, I partner with the Senior Relationship Marketing Manager, Client Success Director, Education Partnerships (Sales) Director, and Product Managers in creating an integrated, proactive communications plan, including promotional offers while targeting current customers. This role is responsible for developing a current customer marketing engagement strategy and managing ongoing customer marketing communications and retention efforts through a variety of marketing channels/tools.Within this role, I have formed a deep understanding of the customer experience by listening to customer conversations, studying customer research, and investigating the needs of our 500k + clients, districts, and educators. This data is then analyzed, A/B tested, and personalized through segmentation efforts to learn best practices for addressing customer issues and reducing confusion with a personalized approach. It is critical to stay abreast of developments in the marketing and digital landscape (especially in K-12 Education) to recommend ways to more effectively support the needs of our customers for resources and training. As a member of the Relationship Marketing team, I participate in retention strategy discussions and updates with CFC Directors and the Executive Leadership team to effectively impact revenue goals quarterly. Customer retention efforts have impacted over $50M worth of revenue in the last 28 months and it is continuing to grow exponentially.

Atlanta, Georgia, United States

• Strategize and create 6+ weekly social media copy and digital content across all major social media platforms (i.e. Instagram, Facebook, TikTok, Twitter) to promote relevant products, services or information that increases brand reach by 239%, leads engagement upward of 63% quarterly, and totaling 100K + impressions per account.• Deploy savvy and engaging copy for FB ad campaigns that use captured social media audience data for retargeting.• Explore behavioral responses of content engagement analytics using social media monitoring and metrics reporting tools like Google Analytics to set new performance KPIs and increase product or service to consumer reach by 80%. • Support the partnering PR agency with the initiatives of brand media coverage like photoshoots, music video shoots, partnerships, media pitches/briefs, news press releases, and quarterly product launches through social efforts.Some of My Strengths Are: Brand Development, Business Management, Social Media Strategy, Content Creation/Editing, Email Marketing, Web Development, Data Analytics, Project Management, and Public Speaking.

Atlanta, Ga

• Collaborated with internal teams to develop a strategy for email marketing campaigns through CRM’s and managed buyer personas and website traffic metrics through landing pages, leading to an ROI of 67%.• Grossed and maintained a monthly average revenue of $5,000 with a consistent inventory and operations budget of $2,500 including a payroll staff of 2.• Formulated ideas and strategies across all selling platforms (Shopify, Instagram, Facebook, and In-Person) to meet market expectations and increase profit margins to a maximum of 67% annually.• Built marketing methods to gain 800+ followers on social media platforms with content and 50+ optimized direct sales through the organizations’ website; leveraging customer retention to 75%.

Atlanta, Georgia

• Developed correspondence pipelines to social media influencers, 50+ sponsors, and stakeholders to promote community outreach events by utilizing public relations standard written and verbal communication strategies. • Conceptualized a recognizable online brand image with 3-5 weekly social media marketing content and tracked engagement, audience reach, and other performance metrics against other Atlanta 501(c)(3) non-profit organizations.• Orchestrated community outreach programs every 2 months that catered to different demographics across all Metro Atlanta areas by researching and securing venue locations, dates, staffing, volunteers, and sponsorships needed.

Atlanta, Georgia

• Partnered closely with 2 marketing agencies and 10 vendors to identify sales and product placement opportunities. • Facilitated the restructured online brand growth by setting attainable metrics that boost organic posts, track results, and present findings to 3 senior marketing team members. • Boosted a positive customer experience of 90% by building relationships, exhibiting empathy, and providing solutions for clients' needs.• Demonstrated the use of Point-Of-Sale (POS) systems to enter, track and close all client transactions and monitor all necessary data.

Atlanta, Georgia

• Performed clerical for all Nelson Mullins legal staff including coordinating attorney schedules, preparing documents, maintaining multiple calendars, and initiating correspondence between attorneys, paralegals and clients daily. • Generated reports on Excel and Powerpoint to prepare law attorneys and paralegals for case proceedings.• Collaborated with senior admin specialists to file 3 electronic motions, briefs, and other legal documents weekly with local City of Atlanta courts.• Served firm leaders with effective customer service, communication, and interpersonal techniques.

Bachelor Of Business Administration (B.B.A.), Marketing

Bachelor Of Business Administration (B.B.A.), Marketing

Activities and Societies: Residence Hall Association, American Marketing Association, National Broadcasting Association

Dual Enrollment, Dual Enrollment

High School Diploma, High School High Honors