Social Media Editor
Current- Manage all social media platforms of Sixth Tone, including but not limited to Twitter, Facebook, Instagram, and WeChat, resulting in increased web traffic and engagement
- Spearhead the production of breaking news, photos, and videos on trending topics in China, enhancing Sixth Tone's digital presence
- Develop and execute social media strategies, increasing audience engagement by 72.3% on Instagram in 2023
- Collaborate seamlessly with graphic designers, journalists, and editors to produce captivating social content that aligns with Sixth Tone's brand identity
- Organize Sixth Tone’s events and awards ceremonies, for example, the China Writing Contest in 2022, create compelling posts, and engage in creative writing, contributing to the success of social media campaigns
- Generate comprehensive analytic reports and social media feedback for presentation and review, providing insights for continuous improvement