Andrea Santoro Email & Phone Number

La Trinidad, Provincia De Buenos Aires, Ar

Buenos Aires Province, Argentina

Responsible for:Cultivating relationships with assigned accounts (agencies and direct clients), promoting awareness of Epsilon's solutions and fostering long-term partnerships.Expand the client base by securing new partnerships, both with previous collaborators and fresh prospects, including brands and agencies.Collaborate with clients to understand their business objectives, campaign briefs, and target audiences, and strategize how Epsilon's offerings can meet their needs.Develop and implement data-driven strategies leveraging audiences, programmatic buying, and social media to align with client objectives across the marketing funnel.Drive product adoption and revenue growth by implementing strategic cross-selling and upselling initiatives tailored to each client's unique requirements.Client training and service enhancements, ensuring that customer needs are met with excellence and efficiency.Lead the renewal process for existing accounts, surpassing renewal targets through proactive engagement and service delivery.Address client concerns and challenges, championing the overall health and satisfaction of client relationships.Work closely with our internal Customer Success and Operations teams to address customer inquiries and resolve issues, ensuring a seamless experience for the clients.

Plannification and coordination of Digital Branded Content projects, social media actions and events for advertisers.Follow up of branded content publication, metrics and final reports to be sent to advertisers or agencies. (Analytics + ad impressions and clicks)Responsible for helping Commercial area to offer 360 projects (including digital, tv, radio, social media and magazines/newspaper)

Buenos Aires

Sale of ad spaces in Perfil.com, Marie Claire, Caras, Parabrisas, Fortuna, Supercampo, Weekend, Net Tv, Exitoína, Rouge, BA Times, among other sites. (traditional ads, rich media, video, programmatic)Sale of Branded Content´s projects. (articles for advertisers + Social Media)Sale of events´s coverage Follow up of campaigns reports (e-planning ad server)Follow up of content metrics (Google Analytics)As a Digital Partner, I used to help other executives to sell digital formats and branded content.

Buenos Aires

Sale of ad spaces in the affiliated sites and influencers proposals. Coordination and training of the sales team (proposals review and follow up ofcalls y meetings)Writing and uploading of articles for MediaFem´s blog

Buenos Aires

Technical Account ManagementTasks:• Build and document knowledge about the clients business and technical setup of Cxense tools (DMP, AD SERVER, ANALYTICS, CONTENT RECOMMENDATION WIDGET)• Project management and documentation of all technical projects carried out with clients • Log any bugs or feature requests in the bug and feature handling system • Build strong relationships with Client Services team members • Ensure client’s support tickets are resolved in a fast and professional manner and comply to Service Level Agreements • Identification of any training/knowledge needs for clients and colleagues • Preparation and training of clients and colleagues • Responsible for undertaking project work across the team as required –participation in reference groups, training and testing on new functionality etc. • KPI´s analysisPre Sales activities: • Work deals assigned to the sales team supported, prioritizing effort based on maximizing total impact on team productivity and profit, or as directed by the sales manager• Scope the technical solution required to address customer requirements, assesses customers’ met and unmet needs, and recommends solutions that optimize value for both the customer and to Cxense• Coordination with sales, product groups, and R&D resources to align solution design with customers’ business requirements• Secure customer technical staff commitments needed to ensure a deal’s “technical close” • Meet assigned targets for profitable sales growth in assigned product lines, market areas, channel, or teams supported• Coaching and professional development to team member sales associates in order to enhance their product knowledge, technical acumen, and technical sales skills.• Monitor customer support for technical solutions proposed throughout the sales process, and alerts the sales and account teams to potential risks of deal closure.

Buenos Aires

Tasks: Manage relationships with key clients from LATAM and Europe meeting standards of quality and vision of the company.- Training new clients and monitor the ad server implementation.- Creation of documentation and tutorials to help clients to use the ad server and to implement campaigns in an easy way.- Constant training to Customer Care department and creation of internal documentation.- Creation of Procedures manuals in accordance with ISO standards, training guide for customers and FAQs.- Update documentation of e-planning site.- Quantitative and qualitative definitions to ensure customer satisfaction goals.

Buenos Aires

- Customer Assistance: Answering inquiries regarding the implementation of campaigns in the ad server.- Customer training: how to use the tool.- Trafficking tasks: Uploading campaigns for HSM (Mexico)

Buenos Aires

- Assistance and organization of graphic material received for the competition.- Coordination of jury during voting the best TV advertisement.

Buenos Aires

- Assistance of Account Executives.- Events organization for Mc Donald ́s- Design revision of internal communication material for Mc Donald ́s and Gillette.

Buenos Aires

- Attention of incoming calls from United States.- For MCI project: revision of invoices.- For Dell project: purchase tracking.

Portuguese, Basic

Coaching: Middle Management

Seminar Of Creativity And Account Management

Bachelor, Advertising

English, Upper Intermediate