A operations and management professional who discovered an immense interest in digital marketing. Currently, I work as an Social Media executive at Inkspire Media, responsible for coordinating a client's activity on social media platforms, which includes preparing and scheduling updates, sharing relevant content, keeping in touch with fans and followers, encouraging conversation, and answering to customer inquiries. strategising and executing promotional materials, product launches, and social media contests.Responsible for comment moderation, consumer interaction, and diffusing any online issues.Creating weekly & monthly reports of client and competitor social activities.Organising collaborations with bloggers and designers, making lasting relationships.Researched relevant industry and market developmentsPreviously, I was the Department Manager at Shoppers Stop, where I managed a team of 60 individuals. Shoppers Stop being one of the biggest organisations that caters to the lifestyle needs of the Indian consumer, helped me understand dynamics of the market, by learning management and core insights for a successful operational function.Competencies: SEO, SMM, SEM, Google analytics, tools for digital marketing, Marketing management, Operations.