Freshy Eat is an online e commerce store to shop all the fresh eatables like Chicken, Mutton & Seafood. Our basic aim is to provide customers 100% halal, fresh, clean, hygienic and healthy products. In here, you get nothing but the freshest meat, delivered straight to your doorstep.

- Responsible to look after Middle East and North Africa region- Provide support to sales and various business stakeholders to manage all publishers.- Influential for sales when it comes to new processes and platforms and be an active member helping executing new products.- Suggest new revenue making incentives, improved workflows and efficiency.- Provide support for programmatic sales - launch, deliver, optimize all vendor campaigns accurately and timely to acheive highest yield and performance.- Understand programmatic tech and delivered campaigns including PMP deals and direct bookings.- Ensure all publisher and ad specs rules are adhered to.- Ensure breach management is managed and troubleshoot urgently where required to solve issues.- Inventory Management, reporting, optimization, quality checks, ad specs, delivery of campaigns.- Support MRG levels that have to be met for publishers - Cricbuzz in Middle East- Liaison with trafficking team in India to ensure all campaigns are trafficked accurately and timely following requirements in CRM booking system.- Discrepancy report between 3rd party and Perform numbers.- Analyzing campaign performance followed by proactive optimization.- Co-ordination of unique rich media/creative solutions executions.- Understand, adapt and adopt to industry changes on how campaigns are booked and delivered including DMP, viewability and programmatic deals.- Attending regular meetings with mapped sales members and stakeholders.- Responsible for various projects testing, integration and execution with Publishers in Middle East.- Liaise and meet with all relevant stakeholders to ensure projects are launched efficiently and timely including Account Management, Sales, Editorial, Design and Product teams.

- Joined in as a Marketplace Manager for Middle East and Africa region.- Later promoted to Marketplace Manager for performance based campaigns but this time in a Global role and with bigger team.- Responsible to increase revenue of performance based campaigns.- Strategic planning and implementation of the procedures/systems to maximize operational efficiency.- Managed all sort of clients right from start ups to SMBs to premium clients in India and abroad- Worked along with the publisher operation team to get aligned with the flow of the campaigns in order to gain inventory.- Act as a mediator between the technical team and client to get proper integration of the apps and WAP sites.- Responsible to maintain client relationship by having a weekly call and discussions on mails and messenger.- Worked on different campaigns Content Provider, Download campaigns and also Brand campaigns.- Responsible to scale up the business with the RTB partners as well.- In addition also looks after retargeting business into mobile domain- Always on toes to achieve appropriate retention rate, un-installs, conversion ratio metrics.

- Hook onto a pre-sales call, understand the goal/objective of the client; on approval identifies the internal resource and build a team.- Handles team members to maximize potential and performance of the campaign/project.- Ensure the deadlines are met and departmental milestones are achieved, productivity goal and standards upheld in all the team outputs.- Resource planning and assessment.- Co-ordinate with the clients and the internal teams to get the smooth and efficient flow of work.- Establish controls for processes or tasks, monitor and measure productivity.- Prepare goals for the team members and motivate them for the continued growth.- Critical evaluation of existing clients and find out the gaps where it can be filled-in to generate more revenue and add value to the business.- Strategic planning and implementation of the procedures/systems to maximize operational efficiency.- Act as a consultant to understand the need of the client; accordingly give solutions as per the requirement.- Worked on many projects such as trafficking, migration of ad servers, optimization, reporting, quality checks, implementation of rich media, video banners, mobile advertising etc.- Act as a consultant to give solution on the holistic view of the Digital marketing.

- Headed to train on different international tools which are been used by LinkedIn.com viz. DoubleClick, DoubleClick Sales Manager, Sales Force and various internal inbuilt tools(Merlin, Micro Strategy, Futurama etc) for the smooth work on the projects.- Responsible to handle and optimize the B2B & B2C line of business for India region.- Too good on Flite tool, an effective advertising engine which allows to generate content ads which can be directly integrate into your ad units.- Used salesforce as a sales integration platform- Responsible to send Partner messages to our clients/Partners as per the targeting.

- Provide an overview of sold & available inventory per position across the site- Involved in testing/suggestion/features for the new ad server- Handled video serving on Bigflix.com a video rental site- Implementation of ads on Zapak Mobile website (WAP)

- Work on in-house customized server called as Zapads and google Adsense- Handled online ads on various Zapak portals using Real Media and Ad Tracker (in house ad server)- Generate reports – Inventory report, MIS & CTR Analysis, Pending campaign reports & other reports- Execute the banner ads throughout the site and generate ad codes, text links, click thru URLs for the banners on request- Optimize, plan Ad Inventory of Zapak and develop structured processes for boosting online advertising and revenues

- Responsible to regular maintain the website- Updation on the websites Contests2win.com & Games2win.com- Creates various contests on Contests2win.com- Handling of making games live on Games2win.com