Mohamad El-Ansary Email & Phone Number

Doha, Qa

Doha, Qa

•Work with senior business stakeholders to define the Product/project (Mob app/website) Vision, objectives and Roadmap•Defining and creating the end-to-end epics/features and stories to implement the vision of business.•Work closely with business to create, Plan, prioritize and maintain a product feature/services backlog according to business value or ROI•Identify and drive KPI’s such as pageview, app installations, conversion, bounce rate, and revenue and perform regular product reviews to capture and priorities business and user requirements and turn them into solutions and features•Navigate and manage analytical tools as Google Analytics/Firebase/social media insights dashboards to deliver weekly and monthly insights for helping management identify and resolving any issues and set priorities. •Work collaboratively with IT and 3rd party partners/service provider to develop clear business requirements, deliverables, planning, sprint schedules, post-launch reports and backlog grooming.•Plan product development out into future by as maintaining a backlog 3 to 4 sprints ahead of the team.•Lead the planning product release/sprint plans and set the expectation for delivery of new services•Managing launch planning and implementation, including beta, UAT, pilot programs and user training•Work with business owner to ensure the features in a release represent what is needed and that return on investment is in line with their expectations•Manage contracts with vendors and service providers •Adjusting Sprint schedules and targets on the project and Monitor progress and adjust as needs•Working in different tools to manage the team, follow the project progress and get the insights as: Trello/google analytics/firebase/apple connect analytics/ social media ads tools / google AdWords and AdSense / google search console/ google play console/ Alexa/ Microsoft Kanban/ Azure DevOps.

London, London, Gb

• Develop and maintain a comprehensive social media strategy that defines how social media marketing techniques will be applied to increase visibility and site traffic • Utilize various forms of marketing strategies to attract traffic to website, including SEO, PPC and paid to search engines• Monitor, listen and respond to users in a “Social” way• Design, create and manage promotions and Social ad campaigns• Monitors performance of campaigns on very frequent basis in order to optimize performance.• Define key performance indicators and implement enterprise level measurement, analytics, and reporting methods to gauge success• Track, report and evaluate website and social media analytics and recommend improvements toincrease site traffic /reach• Monitor trends in Social Media tools, applications, channels, design and strategy.

First Facebook page specialized at social media in Arabichttps://www.facebook.com/SMArabic• Creating content in Arabic to increasing the Arabic content on web • Give the Advice and consulting for NGO’s at how to manage their social media channels• Using the page as a self-branding tools

 Accounts / Clients o Dr. Shref Maher Dental Clinic, Feb 2013, Nov. 2013 o Fitra Toys – Arabic, July 2013 till Nov. 2013 o Qabila Media Production, May 2013 till Nov. 2013o Tahrir Academy, April 2013 till July 2013 o Speranza Egypt “Via Promolinks Digital Agency“, April 2013 till July 2013o Eye Care Center “Via Promolinks Digital Agency“, April 2013 till July 2013o Beit Elhiwar , Dec 2012 till April 2013 o ALRayyan Qatar TV Channel “Via OTVentures Digital Agency“, Dec 2012 till May 2013 o Masr EL-Kawia (Egyptian Political Party), June 2012 till Feb 2012 The Main Responsibilities o Developing content across owned and earned social channels. This could include blog posts, tweets, status updates, pins, photos and videos.o Creating an exciting and valuable content experience for community across multiple platforms through the daily social media editorial calendar o Managing Social Media marketing campaigns and day-to-day activitieso Creating, managing and growing business presence across social media channels including : blogs, Twitter, Facebook, LinkedIn, YouTube o Engaging in dialogues and answering questions where appropriate. o Monitoring social media trends

Cairo, Eg

• Acts as social media community manager for multiple brands, across social channels (Facebook, Twitter, and sometimes Pinterest and Instagram)• Establish seasonal/annual budgets and targets in coordination with the general manager• Engages with consumers through social media marketing channels to achieve positive interactions with and recommendations for our products• Develops content for monthly social media calendars for various brands across different social channels, and coordinates approvals with Legal, Brand as necessary• Contributes to the implementation of any new functionality or enhancements to social networks and assures consistent brand presence and reputation• Assists in analyzing the performance of social marketing programs by reviewing campaign results, and gathers insights from those results to optimize interactions with consumers• knows the latest social marketing developments, monitors competitive landscape and consumer behaviors in order to understand current and future trends• Analyze competitor social media activity and provide ongoing overview of the competitive landscape• Effectively manage social media measurement tools and provide expertise on leveraging them to the fullest potential

São Paulo, Sp, Br

- Implement the social media strategy, coordinating with stakeholders across the Company - Manage social media campaigns and day-to-day activities.- Duties include online advocacy, writing editorial, community-outreach efforts, promotions, etc \​- Monitor effective benchmarks for measuring the impact of social media programs, and analyze, review, and report on effectiveness of campaigns in an effort to maximize results

Cairo, Eg

• Advises strategy for each campaign in order to achieve campaign's objectives• Responsible for daily posts/tweets to all applicable social media outlets• Monitors performance of campaigns on very frequent basis in order to optimize performance.• Communicates effectively with client and team• Maintains excellent relation and trust with clients ( Rayyan TV channel at Qatar )• Partnering with other departments to ensure proper online messaging and relevancy

• Prepare the Social Media Strategic Plan as a part of Media Plan. • Design a Manual for Social Media Management Standards, Policies and Rules • Prepare Training for Volunteers (Managing the Social Media Channels) around 30 persons • Follow up and monitor the efficiency of fan pages for each governorate.

• Adapting Social media strategy according the campaign strategy• Establishing policies and procedures surrounding the use of social media networks• Create and Manage the Social Media Channels ( Facebook, Twitter, YouTube )o Increasing Facebook page from zero to more to 500,000 Fans.o Increasing YouTube channel views form zero views to 2,600,00 views.o Increasing Twitter followers from zero to 260,000 followers.• Monitoring and Reporting the Voters - Customers - Feedback on Social Media.• Communicate with Mult-media Team to produce the Content for Social media.• Communicate with the political committee for the Tweets and political message and trend• Regularly monitoring and reporting the competitors - Other candidates – online activities.• Coordinate with the supporters pages ( have more than 8,000,000 fans )• Manage the Online ads Campaigns • Engaging with the fans and replying on their comments

•Manage social media channels operational issues on a day-to-day basis•Participate in bench-marking of new services. •Developing local marketing campaigns.•Managing the production of marketing materials, including leaflets, posters, flyers, newsletters and e-newsletters•Liaising with designers, advertising agencies and printing house •Evaluating marketing campaigns•Monitoring competitor activity•Participate in the development of new project proposals ( Taxi knowledge initiative )•Establish and implement short-range goals, objectives, policies, and operating procedures

Marketing Management, Business, Management, Marketing

Diploma; Bachelor, Business (Marketing);

Bachelor’S Degree, Mechanical Engineering