Anselm Weier

Anselm Weier Email and Phone Number

Expert Product Owner Retail Media @ MediaMarktSaturn
Bavaria, Germany
Anselm Weier's Location
Bavaria, Germany, Germany
About Anselm Weier

Startup founder, previously working in the media-, technology- and e-commerce industry (Amazon, Yahoo!, MediaCom). 15 years experience in business development, product management, project management digital technology & AI. Product owner and business strategist: managing a product the whole lifecycle, from ideation, business case calculation, launch over execution and continuous enhancements until financial recap analysis. Project lead: leading cross-functional teams (>30 stakeholders from multiple countries and multiple companies) developing innovative products. Ideation, conceptualization, launch and execution of innovative (global first) product offerings. Examples: selling cars as part of Amazon’s Black Friday offering, brand integrations in the Prime Day live concerts or Home of Christmas pop up stores. Strong oral and written communication. Interfacing teams and individuals at all levels, including global Amazon business leaders and C-level management from brand partners worldwide. Extensive experience of working within fast-paced international environments.Transforming ideas into business opportunities through creative thinking in combination with a pragmatic hands-on approach. --- Spoken languages: German, English. Basic understanding of French and Italian.Sports: cycling, running, ski, beach volleyball, badminton, founder of the hobby football team CF Millonarios Maguncia 02Favorite things outside of work: I love outdoor activities and to explore new places. From skiing in winter over biking or hiking in summer to just visiting the lakes around Munich. l also love to travel to other countries, discover new cultures, flavors and scents. At the end of a busy day, I enjoy to rest in a beer garden (in winter it might be a pub) with friends or colleagues.

Anselm Weier's Current Company Details
MediaMarktSaturn

Mediamarktsaturn

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Expert Product Owner Retail Media
Bavaria, Germany
Employees:
12550
Anselm Weier Work Experience Details
  • Mediamarktsaturn
    Expert Product Owner Retail Media
    Mediamarktsaturn
    Bavaria, Germany
  • Smart Agent Gmbh
    Founder & Ceo
    Smart Agent Gmbh Dec 2022 - Present
    Munich, Bavaria, Germany
    Founder & CEO of Smart Agent. Smart Agent is a smart assistant for landlords, estate agents and property managers that not only digitizes existing workflows, but also revolutionizes the entire process through bringing relevant stakeholders out of their silos onto a central collaboration platform where routine office tasks are automated with the help of AI enabling a more efficient collaboration.Mission: AI for everyone, even for non-technical people who have not yet had any experience with AI.Company Homepage: www.smart-agent.eu
  • Amazon
    Sr Program Manager Gaming And Esports Eu & Mena At Amazon
    Amazon Mar 2020 - Nov 2022
    Munich, Bavaria, Germany
    Leader of the gaming and eSports program across Europe and MENA.Definition of the strategic direction long-term vision and operational setup considering the objectives of multiple Amazon business units.Launch of the gaming program in 1 country and expansion to 7 countries after the first year.Lead of a cross-functional international project team of >30 stakeholders to develop innovative product experiences within gaming and eSports.Business case calculation, financial forecast, risk assessment.
  • Amazon
    Sr Program Manager Event Sponsorships Eu
    Amazon Feb 2018 - Feb 2020
    Munich Area, Germany
    Sole ownership of the ad product offering for tier 1 sales events like Prime Day, Black Friday, Cyber Monday in UK, DE, FR, IT and ES.Project lead of a cross-functional team responsible for the operational execution of all ad campaigns related to large sales events.Development and launch of new ad products in alignment with internal and external teams (local leadership, sales, finance, PR, legal, engineering teams, agencies, brands). Development and launch of new tools for scaled execution. Expansion of online offerings into the physical world (pop up stores, live concerts).
  • Amazon
    Senior Product Manager Custom Advertising Solutions
    Amazon May 2016 - Feb 2018
    München Und Umgebung, Deutschland
    Project lead for customized media marketing solutions.Development and launch of new ad products for premium brand partners.Resource management and prioritization across multiple projects.
  • Sabbatical
    Sabbatical
    Sabbatical Jan 2016 - Feb 2016
  • Yahoo
    Solutions Strategy & Innovation Manager Emea
    Yahoo Oct 2014 - Dec 2015
    München Und Umgebung, Deutschland
    - Monetization strategies for the EMEA region under consideration of market- and media insights.- Development of new, innovative ad solutions to increase revenue. Creation and execution of go-to-market strategies for product launches.- Implementation of successful projects from the US and adaption to the specific market needs in EMEA.- Creation and execution of monetization concepts for big events (live concerts, Olympics, Football World Cup, Football EURO 2016, Oscars/ Academy Awards, Fashion Week) and the sport section including the identification and integration of suitable cooperation partners.- Co-ordination of international teams/departments (sales, product, editorial, research/ market insights, legal, pricing and marketing) in order to develop new and/or optimize existing ad solutions.
  • Yahoo
    Media Solutions Manager De
    Yahoo Jul 2013 - Sep 2014
    München Und Umgebung, Deutschland
    - Creation of customized online media concepts. Sales presentations for key accounts from the automotive-, CPG/FMCG- and later also from the travel- and entertainment- (movies, games) verticals. Enablement of individual client solutions.- Management of internal teams including representatives from marketing, sales, ad technology, pricing and editorial in order to develop and execute a revenue strategy for (sport) events. - Continuous tracking of product performance (revenue, other KPIs) to identify optimization opportunities. Driving product enhancements for future revenue growth. - Presentation of ad solutions and marketing strategies to the German leadership team, the sales team, key accounts & media agencies.- Collaboration with marketing team to elaborate and improve Yahoo’s go to market stories
  • Yahoo
    Category Development Manager De
    Yahoo Jan 2012 - Jun 2013
    München Und Umgebung, Deutschland
    - Creation of customized sales presentations for clients from the automotive and later also from the CPG/FMCG vertical.- Active exploitation of market potentials in the automotive and later also the CPG/FMCG vertical. Supporting sales activities, participating in client meetings.- Coordination between local sales teams and regional or global product owners.- Analysis of competitor profiles, market positioning, ad spend and industry trends. Advising internal and external stakeholders on key industry developments.
  • Mediacom Deutschland
    Media Consultant
    Mediacom Deutschland Apr 2009 - Dec 2011
    Düsseldorf Und Umgebung, Deutschland
    - Strategic media marketing strategy (all media) for Bayer AG and August Storck KG.- Definition of the media strategy based on an analysis of target group, market potential and competitor’s activity. Translating that strategy into specific media actions (campaigns).- Responsible for strategic campaign planning, development, roll out, implementation and monitoring.- Management and negotiation of media agreements with the large media companies (e.g. IP Deutschland, Seven One Media, Axel Springer…)- Support for new business opportunities.
  • Mediacom Deutschland
    Junior Media Planner
    Mediacom Deutschland Jul 2008 - Mar 2009
    Düsseldorf Und Umgebung, Deutschland
  • Mediacom Deutschland
    Trainee Media Planning
    Mediacom Deutschland Oct 2007 - Jun 2008
    Düsseldorf Und Umgebung, Deutschland
  • Basf
    Student Employee, Sustainable Development/ Communication
    Basf Dec 2004 - Oct 2007
    Ludwigshafen
  • Basf
    Intern, Communication Plastics
    Basf Jul 2004 - Oct 2004
    Ludwigshafen
  • Tns Infratest
    Market Research Intern
    Tns Infratest Mar 2004 - May 2004
    Frankfurt Am Main Und Umgebung, Deutschland
  • Prime Research
    Student Assistant, Marketing & Communication Consulting
    Prime Research Sep 2003 - Mar 2004
    Mainz Und Umgebung, Deutschland
  • Prime Research
    Student Assistant, Marketing & Communication Consulting
    Prime Research Sep 2000 - Aug 2002
    Frankfurt Am Main Und Umgebung, Deutschland
  • Profil Plus - Marketing Für Hochschule Und Wissenschaft
    Member Of Project Team: Corporate Marketing Concept For Johannes Gutenberg-Universtät Mainz
    Profil Plus - Marketing Für Hochschule Und Wissenschaft Nov 2000 - Aug 2001
    Mainz Und Umgebung, Deutschland

Anselm Weier Education Details

Frequently Asked Questions about Anselm Weier

What company does Anselm Weier work for?

Anselm Weier works for Mediamarktsaturn

What is Anselm Weier's role at the current company?

Anselm Weier's current role is Expert Product Owner Retail Media.

What schools did Anselm Weier attend?

Anselm Weier attended Jgu, Johannes Gutenberg-Universität Mainz, University Of Nottingham.

Who are Anselm Weier's colleagues?

Anselm Weier's colleagues are Arndt Lindecke, Janine Sperling, Eleanor Palmer, Shreya Mane, Sebastian Knaup, Catharina Von Zeynek, Sena Cakir.

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