Anselm Chettiar Email & Phone Number

Dubai, Ae

Dubai, Dubai, United Arab Emirates

Responsible for spearheading strategic initiatives across multiple facets of the business including product development, engineering, and marketing.Responsibilities:- Strategic Leadership: Actively influence the company's strategic direction across product, engineering, business development, and team management.- Marketing Strategy: Devise and execute a comprehensive marketing strategy focused on enhancing brand awareness and positioning the company as a leader in its field.- Digital Marketing Oversight: Supervise digital marketing campaigns aimed at effective lead generation, optimizing strategies to lower Customer Acquisition Cost (CAC).- Lead Conversion Optimization: Continuously refine lead conversion processes to improve efficiency and profitability.- Infrastructure Management: Ensure the proper infrastructure is in place to support all business operations and marketing efforts.- Business Development: Expand the company's reach by engaging with an extensive network of schools, fostering significant business relationships.- Professional Services Delivery: Support the delivery of professional services, ensuring high-quality standards and client satisfaction.- Team Management and Growth: Monitor team bandwidth, recruit top talent as needed, and manage team performance to ensure project targets and company goals are met.- Reporting and Analysis: Develop and maintain a robust reporting to ensure transparent and effective communication of business metrics.

United Arab Emirates

Dubai, United Arab Emirates

Alongside the Marketing Director, responsible for developing and delivering the Annual Marketing and Communication plan ( offline and digital) with P&L accountability for all EKI schools and nurseries. Working with the admission teams on the recruitment plans to ensure enrolments targets are met annually.Key Achievements: •Over achieved the lead generation target by over 450% for EKI schools on average through digital marketing campaigns and communication.•Reduced the cost per lead from paid advertising by over 50% thereby increasing the ROI for PPC campaigns.•Developed marketing and communications workflows, brand guidelines and lead acquisition strategies.•Introduced marketing infrastructures such as Microsoft Teams, Sharepoint, Hootsuite, Eventbrite, SurveyMonkey, Hubspot, Zapier etc to effectively manage and deliver marketing campaigns.•Recruited for key roles to meet departmental goals along with defining relevant KPIs to monitor and optimise their performance.

Dubai, United Arab Emirates

Responsible for driving the regional strategy and operations for Marketing and Communication functions across all ISP schools in the Middle East. Leading all marketing initiatives in areas such as advertising, public relations and event planning with full P&L accountability for the regional marketing budget. Guardian of the corporate as well as individual school brands.• Managed and implement effective campaigns across schools to achieve 200% of the targeted leads for the academic year 2018-19 in the first 4 months of joining• Optimised the marketing budget to reduce the fixed cost and overheads expenditure by 60%• Lead the recruitment process to grow the marketing team by 100% across all schools• Built strategy, reporting, processes and other marketing infrastructure from ground up• Sourced vendors for digital marketing, events planning, outdoor advertising, designing and development to create a pool of resources for individual marketing teams in the schools

United Arab Emirates

Accountable for all branding and marketing communications strategies for multiple projects across different sectors i.e. healthcare, venture capital / private equity, IT and infrastructure. Working closely with cross-functional teams and senior management including Chairman and Directors.Key Achievements: • Responsible for more than 60% of revenue generated from projects across Europe, Middle East and Asia• Generated $ 1.1 Million in marketing revenues in the 1st year of joining Naseba• Managing a team of developers, graphic designers and data research analysts• Creating marketing strategies for individual products and at the corporate level• Conceptualizing and executing digital marketing strategies including PPC, content marketing and marketing funnel based on client journey• Creating marketing collaterals including websites, brochures, information packs, HTML mailers and other project collaterals within tight deadlines• Responsible for initiating and executing marketing and PR communication strategy for events in Europe, Middle East and China

Mumbai Area, India

Responsible for enrollment of students from the initial stage of lead generation through preparation for exams until enrolment to universities for higher education• Generating leads through digital and social media marketing activities and traditional methods such as presentation in schools, educational institutes, coaching centres & data collection• Initiating and making B2B tie-ups with universities and agencies in the education industry• Counseling Undergraduate, Masters and PhD aspirants for enrolment into universities abroad, preparing MBA applications for top 100 international B-schools with 12 successful offers• Creating and managing website collaterals like brochure, website, flyers, posters• Manage content marketing on social media and website and external content distribution networks• Managing a team of 2 direct reports and multiple vendors

Implement business strategies that deliver market leadership, rapid growth and strong ROI in highly competitive markets• Spearheaded the design and implementation of a complex yet workable marketing communications strategy which concentrated on communication modalities• Built 360-degree marketing strategy with offline marketing activities, digital content strategy and SEO traffic. • Designed, implemented and tested the company’s largest client’s digital marketing campaign successfully. Handled their email marketing campaign for databases over 800,000 entries.• Increased revenue and margin by changing marketing budgets after competitive analysis for Beauty and Wellness industry client. Implemented Social Media Strategy improving impressions and engagement over 200%.

Mumbai Area, India

Overall role was to deliver the Bombay Connect experience in a way that creates a culture of collaboration, innovation and change. • Collaborated with CEO to develop brand strategy and establish business direction & goals.• Managed programs from plan to implementation, including schedule, approval process, budget, backend analysis and interfacing with internal teams, external agencies and other resources.• Initiated and directed strategy and execution of national and regional direct response programs including creative development, budget management, and building a strong partnership with cross-functional and product teams.

United Arab Emirates

Initialize and operate sharjah business unit for Bosco and Caeser Event Management Company. • Handled day-to-day operations for the Sharjah branch. Built a team handling recruitment, interviews and hiring processes on need basis• Prepared marketing and advertising campaigns for both in-house as well as for client events.• Working with the main branch to maintain a day to day as well as month to date financial records

Mumbai Area, India

• Growth and retention of Consumer Banking Accounts. Acquisition of new quality high net-worth customers, correct profiling of clients and maintaining ongoing updates on profile.• Management and Resolution of customer complaints• Preparing reports for the whole team performance and making presentations for the same to the management.

Master Of Business Administration (M.B.A.)

Bachelor'S In Business Administration, Marketing

Hsc

Ssc