Anselmo Penha

Anselmo Penha Email and Phone Number

Communication | Marketing | Content | Digital | PR @ Ketchum
new york, new york, united states
Anselmo Penha's Location
São Paulo, São Paulo, Brazil, Brazil
About Anselmo Penha

Experience in strategic communication planning, events and trips planning, mapping of opportunities and risks, crisis management, training, branding and rebranding, launch of products, businesses and services, supplier management, data collection and analysis, written and audiovisual content, relationship with various stakeholders (press, influencers, C-Level, executive and operational internal audience, academia, NGOs), digital marketing, and budget and payment management.Special interest in diversity, sports, digital transformation and ESG.Life stories, socioeconomic and political conjunctures, culture and new places fascinate me!Learn more on the website: anselmopenha.com.brContatos: anselmo.penhafeitosa@gmail.com | 11 93462 0084I have worked as PR consultant, reporter and professor. Above any other classification, I understand myself as a communication specialist and worker.

Anselmo Penha's Current Company Details
Ketchum

Ketchum

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Communication | Marketing | Content | Digital | PR
new york, new york, united states
Website:
ketchum.com
Employees:
1492
Anselmo Penha Work Experience Details
  • Ketchum
    Consultor De Comunicação
    Ketchum Feb 2024 - Present
    Gestão dos projetos de comunicação das áreas terapêuticas de Oncologia e Hematologia da Johnson & Johnson Innovative Medicine (Janssen Brasil).Estratégias e planejamentos de comunicação 360º. Ponto focal para interface com as áreas de Digital, Community, Comunicação Interna, Marketing de Influência, Produção de Conteúdo, Paid Media e Treinamentos. Negociações com stakeholders institucionais (associações), fontes externas (awareness) e assessorias (parceiros e influenciadores). Construção e condução de estratégias alinhadas às premissas legais, de Compliance e Advocacy.Principais temas: Inovação em Saúde; Pesquisa e Desenvolvimento; Jornada do Paciente; Consultas Públicas.[ENGLISH]Management of communication projects in the therapeutic areas of Oncology and Hematology at Johnson & Johnson Innovative Medicine (Janssen Brazil).360º communication strategies and planning. Focal point for interface with the areas of Digital, Community, Internal Communication, Influencer Marketing, Content Production, Paid Media and Training. Negotiations with institutional stakeholders (associations), external sources (awareness) and advisors (partners and influencers). Construction and conduction of strategies aligned with legal, Compliance and Advocacy premises.Main themes: Innovation in Health; Research and Development; Patient Journey; Public Consultations.
  • Grupo Lactalis
    Analista De Comunicação
    Grupo Lactalis Nov 2023 - Feb 2024
    Comunicação interna, redesign de arquitetura e gestão de canais, eventos, campanhas, redes sociais, branding, direção de arte, produção e edição de conteúdo escrito e audiovisual, gestão de pagamentos.Principais temas: mercado de lácteos, pecuária, cultura corporativa, fusões e aquisições, engajamento de lideranças.[ENGLISH]Internal communication, architecture redesign and management of communication channels, events, campaigns, social networks, branding, art direction, production and edition of written and audiovisual content, payment management.Main themes: dairy market, livestock, corporate culture, mergers and acquisitions, leadership engagement.
  • Ketchum
    Internal Communications Consultant
    Ketchum Jul 2023 - Nov 2023
    Temporary project for Johnson & Johnson Innovative Medicine (Janssen).Project management, internal communications, planning, events, campaigns, rebranding, internal channel management, content production, brand guardian.Main themes: innovation in health; medicine of the future; social impact; safety; awareness and prevention campaigns.
  • Jbs
    Communications Analyst
    Jbs Aug 2021 - Apr 2023
    Communications Analyst: branding and reputation, PR, crisis management, internal communications, project management, business and B2B and B2C products launches, campaigns, events, travel, relationship with different stakeholders, budget and payments management.Main themes: sustainability; circular economy; co-products; safety; innovation; logistics; animal welfare.
  • Rpma Comunicação
    Communications Consultant
    Rpma Comunicação Jan 2021 - Aug 2021
    Communications consultant for Edenred Brasil and its brands Ticket Log, Repom, Freto, Ticket and Endered Soluções Pré-Pagas.Reputation, PR, training for spokespeople, definition of key messages, crisis management, research, data analysis, measurement of reputational index, launches of B2B and B2C products and services, quantitative and qualitative reports, PR audit.Main themes: innovation in logistics, urban and road fleets, freight, fuel prices, health, road safety.
  • Novapr
    Communications Consultant
    Novapr Aug 2019 - Dec 2020
    Consultant for ABVCAP, InterCement and JHSF.Planning, launches of B2C products and services, PR, crisis management, disclosure of investment reports, newsletter for investors, events, press relations.Main themes: real estate, aviation, investments, startups, venture capital, private equity, sustainability, social impact.
  • Anselmo Penha Comunicação
    Consultor De Marketing Digital
    Anselmo Penha Comunicação Oct 2018 - Jan 2019
    Implementação da área de marketing digital em uma pequena empresa de vendas.Branding, identidade visual, arquitetura de marca, redes sociais, campanhas de ads, criação e gerenciamento de sites, onboarding de consultores, kits de comunicação para vendas online e offline.Principais temas: telecomunicações; telefonia; internet.[ENGLISH]Freelancer implementing the digital marketing area in a small sales company.Branding, visual identity, brand architecture, social networks, ads campaign, website creation and management, consultant onboarding, communication kits for online and offline sales.Main themes: telecommunications; telephony; Internet.
  • Editora Globo
    Reporter
    Editora Globo Jan 2018 - Apr 2018
    Reporter for the brands Época Negócios and Pequenas Empresas & Grandes Negócios.Reporting, text and video content, social media, event coverage, website management, audience data analysis, translations.Main themes: innovation; technology; Startups; management; business strategies; Industry 4.0; blockchain, cryptocurrencies.
  • Wizard By Pearson
    English Teacher
    Wizard By Pearson Jan 2012 - Dec 2017
    English for students at all levels of applied methodology.
  • Grupo Cdi - Comunicação E Marketing
    Communications Analyst
    Grupo Cdi - Comunicação E Marketing Oct 2016 - Sep 2017
    PR consultant for AX4B, Click Babá, Grupo Huntington, Natulab, Rosenberg and crisis management for Voith.PR, crisis management, real-time clipping, macroeconomics and political reports, press relations, awareness strategies.Main themes: Health; technology; investments; renewable energy; mergers and acquisitions; macroeconomics; Brazil politics; privatization.

Anselmo Penha Skills

Jornalismo Microsoft Excel Adobe Photoshop Digital Media Powerpoint Microsoft Powerpoint

Anselmo Penha Education Details

Frequently Asked Questions about Anselmo Penha

What company does Anselmo Penha work for?

Anselmo Penha works for Ketchum

What is Anselmo Penha's role at the current company?

Anselmo Penha's current role is Communication | Marketing | Content | Digital | PR.

What schools did Anselmo Penha attend?

Anselmo Penha attended Pontifícia Universidade Católica De São Paulo, Mba Usp/esalq, Pontifícia Universidade Católica De São Paulo, Escola Técnica Estadual De Ribeirão Pires.

What skills is Anselmo Penha known for?

Anselmo Penha has skills like Jornalismo, Microsoft Excel, Adobe Photoshop, Digital Media, Powerpoint, Microsoft Powerpoint.

Who are Anselmo Penha's colleagues?

Anselmo Penha's colleagues are Matt Weber, Christelle Lepietre, Alyona Budkina, Robin Garwood, Tim Graham, Kayleigh Carney, Barbara Armstrong.

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