Anselmo Penha Email & Phone Number

Gestão dos projetos de comunicação das áreas terapêuticas de Oncologia e Hematologia da Johnson & Johnson Innovative Medicine (Janssen Brasil).Estratégias e planejamentos de comunicação 360º. Ponto focal para interface com as áreas de Digital, Community, Comunicação Interna, Marketing de Influência, Produção de Conteúdo, Paid Media e Treinamentos. Negociações com stakeholders institucionais (associações), fontes externas (awareness) e assessorias (parceiros e influenciadores). Construção e condução de estratégias alinhadas às premissas legais, de Compliance e Advocacy.Principais temas: Inovação em Saúde; Pesquisa e Desenvolvimento; Jornada do Paciente; Consultas Públicas.[ENGLISH]Management of communication projects in the therapeutic areas of Oncology and Hematology at Johnson & Johnson Innovative Medicine (Janssen Brazil).360º communication strategies and planning. Focal point for interface with the areas of Digital, Community, Internal Communication, Influencer Marketing, Content Production, Paid Media and Training. Negotiations with institutional stakeholders (associations), external sources (awareness) and advisors (partners and influencers). Construction and conduction of strategies aligned with legal, Compliance and Advocacy premises.Main themes: Innovation in Health; Research and Development; Patient Journey; Public Consultations.

Comunicação interna, redesign de arquitetura e gestão de canais, eventos, campanhas, redes sociais, branding, direção de arte, produção e edição de conteúdo escrito e audiovisual, gestão de pagamentos.Principais temas: mercado de lácteos, pecuária, cultura corporativa, fusões e aquisições, engajamento de lideranças.[ENGLISH]Internal communication, architecture redesign and management of communication channels, events, campaigns, social networks, branding, art direction, production and edition of written and audiovisual content, payment management.Main themes: dairy market, livestock, corporate culture, mergers and acquisitions, leadership engagement.

Temporary project for Johnson & Johnson Innovative Medicine (Janssen).Project management, internal communications, planning, events, campaigns, rebranding, internal channel management, content production, brand guardian.Main themes: innovation in health; medicine of the future; social impact; safety; awareness and prevention campaigns.

Communications Analyst: branding and reputation, PR, crisis management, internal communications, project management, business and B2B and B2C products launches, campaigns, events, travel, relationship with different stakeholders, budget and payments management.Main themes: sustainability; circular economy; co-products; safety; innovation; logistics; animal welfare.

Communications consultant for Edenred Brasil and its brands Ticket Log, Repom, Freto, Ticket and Endered Soluções Pré-Pagas.Reputation, PR, training for spokespeople, definition of key messages, crisis management, research, data analysis, measurement of reputational index, launches of B2B and B2C products and services, quantitative and qualitative reports, PR audit.Main themes: innovation in logistics, urban and road fleets, freight, fuel prices, health, road safety.

Consultant for ABVCAP, InterCement and JHSF.Planning, launches of B2C products and services, PR, crisis management, disclosure of investment reports, newsletter for investors, events, press relations.Main themes: real estate, aviation, investments, startups, venture capital, private equity, sustainability, social impact.

Implementação da área de marketing digital em uma pequena empresa de vendas.Branding, identidade visual, arquitetura de marca, redes sociais, campanhas de ads, criação e gerenciamento de sites, onboarding de consultores, kits de comunicação para vendas online e offline.Principais temas: telecomunicações; telefonia; internet.[ENGLISH]Freelancer implementing the digital marketing area in a small sales company.Branding, visual identity, brand architecture, social networks, ads campaign, website creation and management, consultant onboarding, communication kits for online and offline sales.Main themes: telecommunications; telephony; Internet.

Reporter for the brands Época Negócios and Pequenas Empresas & Grandes Negócios.Reporting, text and video content, social media, event coverage, website management, audience data analysis, translations.Main themes: innovation; technology; Startups; management; business strategies; Industry 4.0; blockchain, cryptocurrencies.

English for students at all levels of applied methodology.

PR consultant for AX4B, Click Babá, Grupo Huntington, Natulab, Rosenberg and crisis management for Voith.PR, crisis management, real-time clipping, macroeconomics and political reports, press relations, awareness strategies.Main themes: Health; technology; investments; renewable energy; mergers and acquisitions; macroeconomics; Brazil politics; privatization.

Mestre Em Tecnologias Da Inteligência E Design Digital, Processos Cognitivos Em Ambientes Digitais

Pós-Graduação Lato Sensu - Mba, Project Management

Graduação Em Jornalismo

Técnico Em Contabilidade