Campaign Management System: A customer relationship management system that provides in-housenotification delivery system sending personalized and non-personalized notifications to more than 100 million users daily by push, inapp, email, whatsapp, Notficenter. – Whatsapp New Pricing Model: Refined the calculation system for WhatsApp campaigns to align witha new vendor, successfully resolving over-budgeting concerns. Each WhatsApp campaign now operateswithin a budget of approximately $7000.– Automated Audience Segment: Integration with Data Science team to provide audience, whichincreased audience relevance by 5% and contributed more than $220K in total impressionvalue per month– Baseline Metrics: Reduced the operational time of the marketing team from 60 minutes per campaign to 30 sec to identify the performance of the campaign– Alerting System: Integrated the performance metrics of campaign with Slack so that PIC can getnotified, thus reducing the incident acknowledgment to 0 seconds.– Analytics Dashboard: Build an analytics dashboard to help get aggregated analysis with advancefilters, reducing their man-hours from 85 mins to 5 mins• Marvis(Marketing Service) Developed and manage market ads solutions service that provides marketerstrack and analyze user acquisition, engagement and conversion data generating a revenue of 0.23Mn USD in 2023.– The Trade Desk Integration: Integration of service with the trade desk to gain free traffic to theplatform which generated more than $7000 in revenue in Nov-Dec 2023• Produced and managed technical documentation, and assisted the marketing team or other system users with the technical support to troubleshoot issue, enhancing their campaigns• Collaborated with frontend developers, product managers, data engineering teams, and other stakeholders including teams from Indonesia to comprehend needs, provide technical direction, and ensure the effective delivery of innovations and upgrades.

* Conducted day-to-day research and held discussions for credit risk assessments in agricultural sector.* Collaborated with their web development team for their upcoming website.