Anthony Shelley

Anthony Shelley Email and Phone Number

Retired - Senior Director, Shared Analytical and Data Services at U.S. Cellular @ iotSymphony
Anthony Shelley's Location
Whitewater, Wisconsin, United States, United States
Anthony Shelley's Contact Details
About Anthony Shelley

- Board Member IoTSymphony- 30+ years of AI/ML analytics, data management, and systems experience- CRM and analytics leadership in Financial Services, Retail. and Wireless Industries- Dynamic people leader with experience leading large, cross-functional analytical and data teams- Experience implementing Data Governance, ML/AI, Business Intelligence, and systems to support self-service, data-driven decisionsSpecialties: - Credit Risk Management- Marketing and Cusotmer Analytics- Customer Journey and Lifecycle Management- CDI and householding- Marketing, Credit, and Financial analytics - Data Governance / Management systems, processes, and structures- P&L Ownership - Customer Service, Fraud, Credit Operations and Reporting

Anthony Shelley's Current Company Details
iotSymphony

Iotsymphony

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Retired - Senior Director, Shared Analytical and Data Services at U.S. Cellular
Anthony Shelley Work Experience Details
  • Iotsymphony
    Board Member
    Iotsymphony Jul 2023 - Present
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  • U.S. Cellular
    Senior Director Shared Analytical And Data Services
    U.S. Cellular Jan 2012 - Jul 2023
    Greater Chicago Area
    - Develop and execute customer analytics and data management strategy for US Cellular- Lead Data Science, BI, HR Analytics, and Operational Reporting teams - Oversee the development of ML/AI predictive and profiling analytics for Risk and Marketing- Lead Shared Analytical and Data services team of 50+ FTE- Collaborate with Architecture and Infrsatucture teams to develop 360° view of the customer and enhance AI/ML, BI/CRM platforms- Execute and Measure Marketing campaigns through experimental design- Support stakeholders in Marketing, Finance, Channel, and Customer Service organizations- Collaborate with IS, Enterprise Project Management, and Strategic Operations teams to deliver enterprise reporting, BI, CRM, and EDW/Data Lake projects
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  • Us Cellular
    Sr. Director
    Us Cellular 2012 - 2016
  • Sears Holdings Corporation
    Divisional Vice President Customer Information Management & Analytics
    Sears Holdings Corporation 2009 - Jan 2012
    - Oversee Customer Analytics and Customer Information Management in support of Relationship Marketing and Sears Operarting BU's- Business owner for customer data at Sears Holdings- Oversee 3rd party data and analytics relationships- Execute, Analyze, and Optimize Marketing Campaigns and Customer Contacts in UNICA- Lead marketing and customer analytics
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  • Hsbc
    Head Of Banking Analytics North America
    Hsbc Sep 2008 - Aug 2009
    Greater Chicago Area
    - Overseee 160 Analytical Resources across 6 geographic locations supporting HSBC Banks in the North American Region. - Functional Owner of CRM systems - Execute, Analyze, and Optimize Marketing Campaigns and Customer Contacts- Manage IT Strategy and budgets for Business Intelligence datawarehousing for a holistic customer view - Oversee all Campaign Operations & Analytics across North American Banks- Produce Deposit and Marketing Analytics, including customer value, Next-Best sell, propensity modeling, etc...
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  • Hsbc
    Svp Head Of Information Mgt. & Analytics
    Hsbc Apr 2004 - Sep 2008
    Buffalo/Niagara, New York Area
    - Direct Manager for 120 analysts across 3 geographic locations- Delivered Key Performance Indicators through a new data warehouse and COGNOS delivery to small business and top-tier client managers- Developed the execution and analysis of all customer campaigns and oversaw the the rollout and optimization of the bank’s CRM platform- Validated / modified Commercial and Retail TPRs with ALCO / Treasury through best-in-class deposit reporting and analytics- Led Marketing, Credit originations, Account Management, Fraud, and loss reduction analytics and reporting- Developed and documented all data structures and analytics to fully comply with HSBC and regulatory standards- Developed the first offshore analytical capability for HSBC USA in Bangalore, India - Developed analytics for compliance and regulatory projects (Basel and AML, and ALCO)- Implemented 10 instances of an enterprise rules engine across credit and deposit products
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  • Household International
    Group Director Credit Policy
    Household International 1999 - Apr 2004
    - Served as Risk Manager for new lending channels, including Direct and internet lending- Developed, promoted, and implemented the firm’s strategic vision for enterprise decision engine technologies; implemented a common credit bureau and decision engine across North American and UK business units- Served as credit scoring development and implementation manager- Assisted with the development of account acquisition and fraud prevention strategies- Completed in-country assessments of risk management infrastructure in HSBC Mexico, Brazil, and Canada to benchmark against best-in-class competitors - Managed vendor relationships and negotiated fraud prevention and credit decision engine contracts - Hosted annual user forums to share internal and external perspectives for credit and fraud prevention technologies - Provided end-user training and implementation consulting for all decision engine technologies, including TRIAD, BLAZE, and StrategyWare
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  • Household International
    Sr. Manager Scoring & Strategy Development
    Household International Sep 1991 - Sep 1999
    - Managed the development, validation, and implementation of 28 scorecards and decision logic for five product lines within US Consumer Lending during a nine-month timeframe to support the acquision of Beneficial Finance into Household - Developed behavioural and collections scorecards for US and Canadian Private Label business units. Standardized the scorecard development documentation and retention policies for Household.- Introduced HNC neural network technology to Household. Trained other analysts on new technologies, and supported the production implementation of neural network scorecards into a COBOL mainframe environment. - Developed a SAS credit data-mart to perform vintage analysis and to automate month-end reports in 1993, which is still in Production as in 2008. - Developed a mathematical process to support FCRA Regulation B compliant method of generating reasons for adverse action from neural networks.
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Anthony Shelley Skills

Analytics Business Intelligence Crm Strategy Sas Cross Functional Team Leadership Leadership Customer Analysis Management Customer Insight Business Analysis Data Warehousing Segmentation Customer Retention Competitive Analysis Analysis Integration Marketing Analytics Credit Risk Management Marketing Big Data Financial Services Data Structures Banking Analytical Skills Data Mining Direct Marketing Multi Channel Marketing Customer Acquisition Data Analysis Account Management Database Marketing Finance Customer Relationship Management Data Management Customer Experience It Strategy Business Intelligence Customer Service Operations And Analytics

Frequently Asked Questions about Anthony Shelley

What company does Anthony Shelley work for?

Anthony Shelley works for Iotsymphony

What is Anthony Shelley's role at the current company?

Anthony Shelley's current role is Retired - Senior Director, Shared Analytical and Data Services at U.S. Cellular.

What is Anthony Shelley's email address?

Anthony Shelley's email address is tc****@****att.net

What is Anthony Shelley's direct phone number?

Anthony Shelley's direct phone number is +141758*****

What skills is Anthony Shelley known for?

Anthony Shelley has skills like Analytics, Business Intelligence, Crm, Strategy, Sas, Cross Functional Team Leadership, Leadership, Customer Analysis, Management, Customer Insight, Business Analysis, Data Warehousing.

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