Anthony Shelley Email & Phone Number

Greater Chicago Area

- Develop and execute customer analytics and data management strategy for US Cellular- Lead Data Science, BI, HR Analytics, and Operational Reporting teams - Oversee the development of ML/AI predictive and profiling analytics for Risk and Marketing- Lead Shared Analytical and Data services team of 50+ FTE- Collaborate with Architecture and Infrsatucture teams to develop 360° view of the customer and enhance AI/ML, BI/CRM platforms- Execute and Measure Marketing campaigns through experimental design- Support stakeholders in Marketing, Finance, Channel, and Customer Service organizations- Collaborate with IS, Enterprise Project Management, and Strategic Operations teams to deliver enterprise reporting, BI, CRM, and EDW/Data Lake projects

- Oversee Customer Analytics and Customer Information Management in support of Relationship Marketing and Sears Operarting BU's- Business owner for customer data at Sears Holdings- Oversee 3rd party data and analytics relationships- Execute, Analyze, and Optimize Marketing Campaigns and Customer Contacts in UNICA- Lead marketing and customer analytics

Greater Chicago Area

- Overseee 160 Analytical Resources across 6 geographic locations supporting HSBC Banks in the North American Region. - Functional Owner of CRM systems - Execute, Analyze, and Optimize Marketing Campaigns and Customer Contacts- Manage IT Strategy and budgets for Business Intelligence datawarehousing for a holistic customer view - Oversee all Campaign Operations & Analytics across North American Banks- Produce Deposit and Marketing Analytics, including customer value, Next-Best sell, propensity modeling, etc...

Buffalo/Niagara, New York Area

- Direct Manager for 120 analysts across 3 geographic locations- Delivered Key Performance Indicators through a new data warehouse and COGNOS delivery to small business and top-tier client managers- Developed the execution and analysis of all customer campaigns and oversaw the the rollout and optimization of the bank’s CRM platform- Validated / modified Commercial and Retail TPRs with ALCO / Treasury through best-in-class deposit reporting and analytics- Led Marketing, Credit originations, Account Management, Fraud, and loss reduction analytics and reporting- Developed and documented all data structures and analytics to fully comply with HSBC and regulatory standards- Developed the first offshore analytical capability for HSBC USA in Bangalore, India - Developed analytics for compliance and regulatory projects (Basel and AML, and ALCO)- Implemented 10 instances of an enterprise rules engine across credit and deposit products

- Served as Risk Manager for new lending channels, including Direct and internet lending- Developed, promoted, and implemented the firm’s strategic vision for enterprise decision engine technologies; implemented a common credit bureau and decision engine across North American and UK business units- Served as credit scoring development and implementation manager- Assisted with the development of account acquisition and fraud prevention strategies- Completed in-country assessments of risk management infrastructure in HSBC Mexico, Brazil, and Canada to benchmark against best-in-class competitors - Managed vendor relationships and negotiated fraud prevention and credit decision engine contracts - Hosted annual user forums to share internal and external perspectives for credit and fraud prevention technologies - Provided end-user training and implementation consulting for all decision engine technologies, including TRIAD, BLAZE, and StrategyWare

- Managed the development, validation, and implementation of 28 scorecards and decision logic for five product lines within US Consumer Lending during a nine-month timeframe to support the acquision of Beneficial Finance into Household - Developed behavioural and collections scorecards for US and Canadian Private Label business units. Standardized the scorecard development documentation and retention policies for Household.- Introduced HNC neural network technology to Household. Trained other analysts on new technologies, and supported the production implementation of neural network scorecards into a COBOL mainframe environment. - Developed a SAS credit data-mart to perform vintage analysis and to automate month-end reports in 1993, which is still in Production as in 2008. - Developed a mathematical process to support FCRA Regulation B compliant method of generating reasons for adverse action from neural networks.